Webpackaging logo

Quadpack manufacturing partner Yonwoo unveils strategy to enter Chinese domestic market

  • Quadpack
Asia, East Asia, China, South Korea, Beauty, Personal Care, Cosmetics, Luxury

Quadpack manufacturing partner Yonwoo has opened a Chinese sales office as the first stage of its strategy to target the cosmetics market in China. Based in Shanghai, Yonwoo's plans include local manufacturing and a two-phase sales strategy to gain a firm foothold in the region.

"Life is getting better in China and people are looking for good luxury brands", explains Winters Jang, head of Yonwoo's overseas sales team. "The cosmetics market is growing rapidly, so the time is right for us to move in now. It is vital to have a local presence. In China, the relationship between supplier and customer is very important."

Building relationships is the main function of the sales office. It will be targeting Chinese branches of global companies initially, expanding to include local companies in the longer term. Yonwoo's Chinese client base already includes blue chip companies such as Unilever and Johnson & Johnson.

A Chinese manufacturing plant is planned within two years, to ensure competitive lead times. Projected sales are $30 million within five years.


  • Locations

See also

Louvrette one year on: a successful journey

What happens when German engineering excellence meets creativity born in Barcelona? A raft of innovative solutions, developed, produced and delivered in a way that’s sustainable, creative and efficient. That is just one of the outcomes of the rare but successful ‘marriage’ between German manufacturer Louvrette and Quadpack. A lot has happened in the year since the acquisition, which pushed Quadpack into the Top 10 of European beauty packaging providers.

As Sustainability and Innovation are key priorities for Quadpack and the global consumer market, the organisation feels the responsibility to work with supply partners from all regions to establish a new way of doing business, where collaboration is the new competition. On November 13, 2019, Quadpack held a dedicated suppliers’ conference on Sustainability and Innovation in Hong Kong to facilitate this new era of partnerships. Held during the 2019 edition of Cosmopack Asia, in attendance were Quadpack’s top 20 Asia supply partners.

What next for beauty? New trends unveiled at the Quadpack Roadshow

Twice a year, Quadpack managers, sales teams, designers, technicians and executives get together at the company’s global HQ in Barcelona for the Roadshow. It’s an exciting, inspiring event, where future trends in beauty packaging are presented. These predictions are based on solid market research, an intimate study of shifts in social and consumer behaviour, and most importantly, feedback from Quadpack’s clients and customers.

Quadpack opens new corporate floor in Barcelona

The last 2 years have seen hard work and growth for Quadpack - while the company experienced constant expansion, the teams have gotten bigger, requesting more space and comfort. The group commitment with sustainable practices and people wellbeing posed a very welcome challenge to the Facilities team in the Barcelona headquarters: how to create an office that is easily adaptable to the business changes, eco-conscious and welcoming to Quadpackers and visitors?

  • Company News -> QP Corporate News
  • English
  • Modified 23 Jul 2018
  • Hits 8295