Webpackaging logo

The feel-good lipsticks from New Zealand brand Karen Murrell - packaged by Quadpack

  • Quadpack
Asia, East Asia, China, Oceania, New Zealand, Africa, Southern Africa, South Africa, Primary Packaging, Cosmetic Components, Lipsticks

Karen Murrell says that lipsticks are just like flowers. Her bright and colourful range is produced under organic principles - including the packaging developed by Quadpack.

Like most young girls, New Zealander Karen Murrell used to love rummaging through her mother's make-up bag. Unlike most, she went on to create her own make-up company. Karen Murrell's lipsticks pay homage to her mum's lipstick collection with their perky presentation.

Karen Murrell's lipsticks are produced from natural-based ingredients that are free from animal-based oils, parabens and preservatives. Her range is rich in natural high pigment, ensuring each lipstick has intense colour, is long wearing and does not feather. Taking direction from trends in fashion and seasons, each hue has vibrant personality and is designed to be easy and fun to wear.

In line with this eco and fashion commitment, they are presented in a sleek, matt black lipstick cylinder from Quadpack's catalogue. It is one of Quadpack's many exciting on-trend packaging options offered by its Make-Up Division.

Karen Murrell says:

"Flowers are an integral part of my life and I think that lipsticks are just like flowers. They have an instant feel good factor that will brighten anyone's outfit."

As KM lipsticks expand into the Chinese, South African and US markets, Quadpack will be working with her to help her company bloom.


  • Make-up
  • Bespoke / Design

See also

Brush Tube supports Lavanila’s category-creating underarm mask

The Healthy Underarm Detox Mask by US brand Lavanila is an all-natural treatment mask formulated to detoxify and beautify the underarm area, while working to ease the transition to a natural deodorant. This entirely new body care concept comes in surprising packaging developed by Quadpack. The brand needed a solution to protect the complex formula, while simultaneously making it easy to dispense and apply. Quadpack's Brush Tube provided the answer.

Quadpack provides a touch of distinction for BioNike's OTC eye contour serum

Founded in Milan in 1930, ICIM International is known in Italy and abroad through its leading dermocosmetics brand BioNike. Its mission: to provide innovative solutions that bring beauty and health to skin. Over the years, ICIM's formulation know-how has resulted in a product range distinguished by its 'Without Philosophy': without parabens, without perfume, without gluten and nickel-tested. This philosophy is reflected in its new Defence Xage Eye Lift, a hard-working eye contour serum that's packaged by Quadpack in a tube with a very special applicator.

Quadpack wraps Jean Patou's purse sprays in velvet

Scent is the one sense that impacts directly on a person's state of mind. Your favourite fragrance can instantly make you feel good and ready to face the world. Carrying it around with you therefore makes sense, which is why Jean Patou issued two of its most popular fragrances – Sublime and Joy – in 10ml sprayers. The bottles come in a velvet pouch developed by Quadpack Group, turning them into something special, while protecting the bottle and making them easy to locate in a handbag.

Clarins' exclusive co-development with Quadpack Group company Yonwoo Europe

Men's grooming products are now so commonplace, it is hard to remember a time when they were not. Yet Clarins Men continues to shine brightly in the market with its high-quality formulas, diverse range and distinguished petrol blue, white and silver presentation. When launching two new products – Anti-fatigue Eye Serum and Revitalising Gel – the company turned to Quadpack Group company Yonwoo Europe for a bespoke packaging concept.

  • Brand Launch -> QP Latest Launches
  • English
  • Modified 23 Jul 2018
  • Hits 9418