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Yonwoo's innovation machine

  • Quadpack
Beauty, Personal Care, Primary Packaging, Airless Packs, Machinery

Trends and innovation are everything in the beauty industry. That is why, at airless packaging manufacturer Yonwoo, generating ideas lies at the very heart of the business.

Its research & development centre is dedicated solely to developing new concepts. Separate from the rest of the organisation, the centre has its own budget and the authority and freedom to pursue ideas. With 11 designers, supported by 21 engineers, it comes up with 110 new packaging ideas a year.

“The concepts can follow a given theme or trend or can stem from a crazy idea by one of the designers,” explains export sales manager Daniel Cha. “That’s why they are teamed with engineers, to ensure it can be developed practically.”

Once a month, each designer presents one or two designs. These are evaluated according to a tried-and-tested Yonwoo recipe, taking into account trends, market demand, technical superiority, formula protection and ergonomics. A second evaluation round classifies whether the selected concepts are ripe for today’s or tomorrow’s market, or for some unspecified time in the future.

Overall, around 15 fully-fledged products make it into the Yonwoo portfolio every year, making the R&D centre a true innovation machine.

 

Quadtags
  • Corporate

See also

New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas

Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.

  • Company News -> QP Corporate News
  • English
  • Modified 23 Jul 2018
  • Hits 4564