Andorra-based cosmetic retail chain Perfumería Júlia has just launched a stunning new addition to its own-brand skincare line, Júlia. Inspired by the shape of a diamond, the new product pushes the envelope in terms of creative packaging.
Júlia's new lip balm is contained in a custom jar developed by Quadpack, the winner of the project in a two-way pitch. The diamond-shaped jar fulfils the company's brief for something very personal and unique, to differentiate its product from the standard cylindrical lip balm packs on the market. The beautiful jar resembles a diamond, turning functional packaging into a jewel that owners treasure.
Its shape means it rests on its side, engaging consumers' interest, while its small size allows it to fit snugly inside a handbag.
Made from PMMA, the 10ml jar is highly resilient and completely transparent. The cap is metallized, matt silver and screen-printed with the Júlia brand name. The overall look is one of elegance and luxury, placing the product in a unique class.