— David Reguill, Category Manager, Quadpack Skin Care Division
Last year's skin care packaging was all about formula. With a boom in products like foam, micro-pearls, powder/serum combos and oils, packaging solutions adapted to accommodate the new formulations. As a result, packs like foamers, dual-chamber formats and droppers were prominent on the skin care shelves. This year's trends look set to be quite different.
Formulas have stabilised and should remain so for the time being. Instead, the emphasis will be on lifestyle. The philosophy of the pack's personality will be main focus. As brands focus on particular audiences, the packaging will reflect the target in three key areas: materials, functionality and decoration.
Quadpack's Skin Care Division has highlighted the following three lifestyle trends that will be popular in 2016.
The Urbanite trend denotes the Big City lifestyle – professional people who work in offices and live in the fast lane. Cosmetics companies developing their brands around this lifestyle will look for packaging that has a clean, premium image. Functionality dominates here, as packs should be very technical, almost scientific, with high-tech systems like special closures or airless technology. Transparent materials reflect high-rise offices, while finishes mirror the sunset view from the top floor, achieved using special techniques like cloudy metallisation.
Cosmetics ranges can be packaged in modern, tin-plated containers to enhance the urban look.
In contrast to Urbanite, the Artisan trend hooks into country life, the escape from the city in search of peace, nature and the Great Outdoors. In packaging, materials headline the country look. Natural materials like glass, wood and aluminium are given a weather-beaten, hand-crafted look. Think driftwood and distressed metal.
Great opportunities exist for secondary packaging, using materials like leather to enhance the look and feel.
The Rebel lifestyle trend is for those who don't want to follow stereotypes, who savour the unexpected and who think almost in extremes. Messy hair and personalised skin care meets the individualistic needs of this target group. Image is everything, so package design is led by decoration, with sharp edges and strong colours like red and navy blue.
Secondary packaging would follow the same angular geometry, born from an out-of-the-box mindset.
Sample skin care packaging ranges for each of the three trends are being developed and will be launched at LuxePack Monaco.
Quadpack's experts work with brands to find the perfect combination of functionality, materials and decoration to target each lifestyle trend. Contact your nearest office to explore the possibilities for your new line.
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The first Quadpack Roadshow for 2019 gave Category Managers and Sales teams the opportunity to discuss the topic on everyone’s mind; sustainability. Making Quadpack’s products and processes greener touches every inch of the company as it aims not only to reduce its own carbon footprint, but that of its clients and customers.
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Everyone is talking about becoming sustainable. When you are a beauty brand, however, it is not easily achieved. The formula can be additive-free, animal-friendly and 100% organic, but what about the packaging? That’s where Quadpack is stepping in to help, offering clients insights into the various approaches to sustainability.
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Customisation: make-up meets diversity
Women of mixed ethnicity constitute a target group that is set to growth exponentially. Yet their colour cosmetics needs are far from being met. As brands seek ways to cater to the many skin tones within this group, packaging will emerge as a key factor in 'serving the underserved'.
Niche is the new normal
It is every brand's wish to be different. In fragrance, where aesthetics rule, differentiation becomes even more important. In recent years, this has spurred a trend that has seen more and more niche brands appearing in an ever-crowded market. With a large percentage of the 2,000 global fragrance references launched by these niche players last year, the current status looks to be stabilising. In other words, niche is the new normal.
Quadpack trend directive: 3 emerging trends for 2019
Quadpack’s designers have developed three key trends based on architectural, fashion, art and demographic influences. Three trends which can be applied to beauty packaging to create surprising new designs ahead of the curve for forward-looking brands.
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Mixing facial treatments is an age-old tradition. Preparing your ingredients before applying them to your face turns skincare into a ritual. One that brings a feeling of wellbeing, of spending some precious 'me-time'. Whether blending your favourite colours or combining different products, this active involvement in the practice of skincare is trending – and packaging is here to help.
Navigating make-up's new frontier
The make-up game has changed. The dynamic of 'fast fashion', where customers expect to see something new from their favourite brands on an almost weekly basis, has impacted the colour cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.
Fragrance goes natural
The world is changing. New generations have new priorities, driven by an acute awareness of the need for sustainability. As the Millennials grow up, so their influence grows. While this generation does not have great spending power (yet!), these youngsters are demanding products and practices that respect the planet. Fragrance brands are quick to recognise this demand, understanding that their own efforts at sustainability can only benefit by meeting their needs.
Quadpack trend directive: 3 emerging trends for 2018
Quadpack's creative team identifies the next big trends in the beauty industry. Its Trend Directive takes a global view of major cultural trends, including consumer lifestyles, and predicts how these will influence formulations, as well as packaging.
Changing times in the fragrance industry
As trends go, perfumery is more enduring than other beauty sectors like colour cosmetics or skincare. This area is less fickle and changeable and more inclined to embrace classic sophistication. Nevertheless, change does happen and is happening now, much of it driven by the new generation of consumers. Isabelle de Maistre, Quadpack's Perfumery Category Manager explains.
Make-up meets skin care
It's a fact that make-up and skin care are growing ever closer, and it's the packaging that makes it possible. With formulas combining all kinds of benefits, ranging from anti-ageing treatment, through SPF, to colour, new designs allow favourite cosmetics to be delivered through multi-function packs. The same pack that's good for cream is now often also good for make-up. Sonia Cerato, Quadpack Make-Up Category Manager explains.
Beauty on the go: Packaging trends seen by Quadpack
The pressure is on for today's busy woman. Increased self-consciousness, pushed by the pressure of social media, compounds her accelerated life rhythm, nurturing the demand for smart beauty products. These must allow beauty routines to be applied anytime, anywhere. Packaging providers are responding with ever more innovative solutions, riding the wave of this rising trend: Beauty on the go.
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Earth-friendly containers help save resources, energy, money and, of course, the environment. For cosmetics brands, however, such words may conjure up images of low-quality bottles, jars and tubes, that look cheap and perform accordingly. Now more than ever, this could not be farther from the truth. Today's reality is that sustainable packaging can look and perform as well as concepts devised without the planet in mind, while tying in with a rising public awareness.
Fragrance, who to be today?
Stylish, subtle, lively, distinguished. Perfume allows consumers to be whoever they want. That makes choosing a fragrance an emotional choice, with packaging a key decision-making factor. Quapack, in partnership with Premi, offers a full range of perfume bottles, from classic shapes and slim vials, to avant-garde formats for niche brands like children's cologne.
Packaging goes 'eco-chic'
Gone are the days when organic cosmetics meant low-cost, do-it-yourself recipes of dubious results. The concept of natural beauty now encompasses the whole spectrum of cosmetics, with high-end luxury brands offering first-class organic treatments, free from artificial ingredients. The beauty sector now goes even beyond organic formulas, to encompass environmentally-friendly packaging, under the new umbrella of 'eco-chic'.
New foamers tested with a functional mock-up
New formula? New delivery method? No problem! Apollo’s patented foam pumps can be tested with your formulation fast, thanks to the advanced technology of its four seasons climate control testing machine and its ability to create functional mock-up samples that look like they are made from an actual production mould.
- Jo Webb
- Company News -> QP Product Info
- Created 25 Feb 2016
- Modified 23 Jul 2018
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