Industry Trends

68 Assets

5 steps to choosing an applicator

The packaging of liquid formulas can often benefit from an applicator, but there are many different types. Quadpack helps you choose the right one.

30 Apr 24

The metamorphic magic of wood for beauty packaging

Quadpack’s wood experts have pushed the envelope in decoration to create an inspiring collection of finishes, to support the latest beauty trends and help brands express their identity. Their craftsmanship unveils the many faces of wood, from looks that highlight its natural origins, to bold, sleek finishes that hide it.

26 Mar 24

Beauty trends to look out for in 2024

Quadpack’s Marketing team shares a distillation of the key trends in the beauty market in the year ahead.

19 Dec 23

Second life: closing the PCR loop

With mountains of plastic waste accumulating on the planet, could post-consumer recycled material be the solution? Oriol Aran, Quadpack’s Head of Product Engineering, explores the issue.

31 Oct 23

Delivering ultra-personalised emotions through packaging

It’s not enough for beauty brands to deliver a great product. Today’s consumers want more. Quadpack’s Market Insights team explains how beauty packaging solutions can convey feelings and experiences that help brands tell their story.

27 Sep 23

Why wood is good

Beauty packaging made of wood from managed forests brings a host of benefits to brands, consumers and the environment. Here is a round-up of the reasons why wood, quite simply, is good.

29 Aug 23

The art of PET injection moulding

The vast majority of beauty packaging solutions are made of some kind of plastic. PET is a popular material, being recyclable, flexible and compatible with many kinds of formulations. Injection moulding allows it to be shaped into jars, rigid bottles and a host of other pack types.

27 Jun 23

Dopamine beauty: this 2023 trend is all about colour!

Since the pandemic, well-being has become the main priority for consumers – and the market has answered their needs by launching uplifting makeup and skincare products. Fun packs and applicators that allow self-expression and use colours to enhance optimism and happiness are on the rise and will continue in 2023.

20 Dec 22

The new baby care trend: premium and sustainable

Since the pandemic, baby products are booming: inspired by the ‘clean beauty’ movement, brands are prioritising premium, sustainable ingredients and packaging that are respectful to the environment. It’s a global trend driven by booming markets such as Asia Pacific and the Americas.

25 Oct 22

Genderless beauty is the new normal

It’s time to drop the word ‘trend’ and realise that genderless beauty has become the norm in cosmetics. Celebrities, influencers and the general public are adopting gender-fluid aesthetics that use clothes, hairstyles, makeup and other visual elements to celebrate self-expression and inclusivity.

26 Jul 22

Understanding the impact of your beauty packaging: what is a Life Cycle Assessment?

How can we measure the impact of our packaging on the environment? How to provide clients with reliable data about product sustainability? Challenged by these questions and aligned with our Positive Impact Packaging strategy, the Quadpack team looked for tools and solutions that could deliver a comprehensive, science-based environmental impact assessment.

21 Jun 22

Cosmoprof Bologna: first-hand beauty and packaging trends

From the metaverse to healthification, beauty brands are looking at all the trends that will affect the future of cosmetics

29 Apr 22

Cosmetics market foresees recovery and growth in 2022

The beauty industry has partially recovered from the post-pandemic sales downturn and might be reaching 2019 levels this year. This growth was led by the skincare market, a category that must be the focus of beauty brands in the next few years.

29 Mar 22

'Skintellectuals': the new generation of savvy beauty consumers

Niacinamide, hyaluronic acid, salicylic acid: if you know what these ingredients do for the skin, you’re part of a growing tribe called the 'skintellectuals'. Savvy and extremely curious, these consumers are driving a revolution towards more transparent information in the beauty industry.

22 Feb 22

‘Wood and beauty packaging’, an exclusive white paper

A versatile and sustainable material, wood has been used for creating aesthetic impact since times immemorial. More recently, wood attracted attention for its endless qualities: functionality, strength and beauty, breaking ground as an optimal solution for environmentally-conscious industries. There are, however, some myths surrounding wood harvesting, manufacturing and performance.

21 Dec 21

Beauty trends that will mark 2022

While beauty brands were facing the challenge of digital transformation, a new generation was taking over as prime consumers. 2022 starts with a focus on Generation Z, which grew up ‘digital’ and is socially and environmentally concerned.

23 Nov 21

Sustainable luxury: the latest trends from Luxepack Monaco 2021

Sustainability was never taken so seriously by luxury brands. Circular economy regulations, industry commitments and growing consumer demand for more environmentally-respectful solutions are making the packaging sector rethink luxury. This was evident at Luxepack Monaco, which was back to its on-site format in 2021.

26 Oct 21

Make-up or skincare? Why not both!

The ‘skin minimalism’ concept is not new, but simplified and sustainable beauty routines are the key drivers behind the hybridisation trend dominating make-up launches in 2021.

24 Aug 21

Safe beauty, the skincare trend that is here to stay

Priorities have shifted. New elements have been incorporated into consumers’ routines: masks, sanitisers, soaps, and all things touchless are now part of their lifestyles. The ‘clean beauty’ trend, popular in pre-pandemic times, has now evolved due to an increasing concern about contamination, and ‘safe beauty’ is the new trend that industry experts are talking about.

25 May 21

Beauty market trends: an industry overview

There is something promising in the kingdom of beauty. The end of 2020 and the start of 2021 have shown some mergers and acquisitions activity that gives a hint of how the cosmetics market will look in the next few years. Although cautious, investors are looking to position themselves for a post-COVID future, focusing on mid-tier brands with a strong sustainable approach.

27 Apr 21

Digitalisation in beauty: a Brave New World

Digital transformation is not a new concept for beauty brands, but it has become a priority. With the pandemic impacting the physical retail experience, tech-based business strategies have been accelerated and are now more important than ever.

23 Mar 21

Beauty trends to watch in 2021

2020 has been a challenging year, where businesses have had to test their resilience, innovation and agility. A forced change in routine due to COVID-19 has left its mark on behaviours and expectations, and 2021 starts on an uncertain note for many cosmetics businesses, although some trends can already be seen out there.

26 Nov 20

Smart manufacturing, in the region, for the region

The fourth article of Quadpack’s packaging development series dives into our manufacturing processes and capabilities – and how they help beauty brands perform. We invite you to discover how our manufacturing teams work to deliver the perfect packaging for each client.

23 Jul 20

Monomaterial packaging: a sustainable solution

Recyclability is a hot topic in cosmetics packaging. One of the solutions to this challenge is monomaterial packaging, which is based on a single polymer and doesn’t need to be disassembled before being recycled.

23 Jul 20

Embracing the difference: the power of empathy

Activism and transparency are at the core of Breaking moulds, one of the #qppackfuture themes based on Quadpack Design Team’s perspective of how people will live and connect in the next few years. Quadpack’s Design Team has developed prototypes that represent the Breaking Moulds theme.

23 Jul 20

Less is more: when buying has meaning

Conscious consumerism is rising. While people all around the world have been increasingly aware of what’s behind the advertising, paying attention to products’ ingredients and sourcing, in recent times the environmental and social impact of every purchase has also become a general concern.

26 Jun 20

The world is our lab

Meet Community Lab, one of the themes of #qppackfuture that will help you understand what’s to come. Community Lab is one of the themes presented by #qppackfuture this year, as part of in-depth research made by Quadpack’s Design team to understand how people’s lives will be in the next years.

28 May 20

Beauty e-commerce enters a new era

At some point so far this year, half of the world’s population has been asked or ordered to stay home. The COVID-19 pandemic has changed most of our habits and the purchasing experience is one of the most affected. Quadpack interviewed some of its global clients to better understand what’s behind the e-commerce ‘new normal’.

28 May 20

Engineers in charge: making packaging happen

In the third article of our product development series, our Engineering team explains how to transform ideas into projects. It’s not only about drawings and calculations: there’s also a fair amount of innovation and collaboration involved in each project.

30 Apr 20

Let’s experience the future!

We’re experiencing a turning point in how we live, behave, improve our lives and those of others. Inspired by such powerful changes in society, Quadpack’s Design and Advanced Technology team is presenting #qppackfuture, a collection of themes based around experiences.

30 Apr 20

Waterless beauty: a sustainable innovation

Waterless formulas have become a smart, green solution for beauty brands, answering to consumers’ needs for more eco-conscious products. Besides saving water, which is the main ingredient in many cosmetic formulas, these products allow reduced packaging and are mostly preservative-free, since these additives are used to avoid bacterial contamination that is common in water.

26 Mar 20

CBD, the trend you won’t want to miss

Forget the taboo. Cannabis sativa is not a synonym of narcotics – this resourceful plant has much more to offer than meets the eye. From textiles to medicine that helps many conditions like Parkinson’s and epilepsy, the famous hemp is multi-purpose and may have amazing effects if added into your skincare routine.

27 Feb 20

No challenge is too great – business development in the 21st century

Disruptive technology and the urge for innovative solutions have been the main drivers of the 21st-century businesses, and it includes the packaging industry. Discover more about what’s behind Quadpack's business development work.

27 Feb 20

A, B, C…Choose your favourite beauty routine!

In recent years consumers around the world have seen a rise in skincare trends inspired by traditional rituals or a lifestye connected to nature and well being. But don't be confused by the alphabet soup - we help you discover what's behind these trends.

23 Jan 20

A respectful pact with the future

As a packaging provider, Quadpack carries a big responsibility: to manufacture products that are respectful to the environment. Sustainable innovation is the key to achieve this goal.

23 Jan 20

The fantastic factory of ideas – transforming trends into products

In this first article of our series about product development, we take a glimpse into the early stages of design through the work of Quadpack’s department of Design and Advanced Technology, which tracks trends and behaviours, and distils them into tomorrow’s packaging innovations.

12 Dec 19

Modern but Mature, Lavinia Is Curious about What's to Come

The most experienced member of the Quadpack Family doesn’t believe in age labels. Her beauty routine translates into a mix of traditional and new: while she’s kept loyal to her favourite brands so far, she’s curious about new formulas and packs.

21 Nov 19

A day in the life of Lauren, Quadpack's proud eco-citizen

Like many urban spirits, Lauren loves her busy life. As an ever-connected urban citizen, she’s already ordered everything online, making sure that the packaging is reusable and recyclable. Tired but still committed to her self-care, she doesn’t forget to finish the day with her beauty regime.

24 Oct 19

Crafting the future: How luxury packaging is changing for the better

Business transformation for a more sustainable world was a key topic of Luxepack Monaco, one of the most important luxury packaging exhibitions in Europe that was held from September 30 to October 2, 2019. By rethinking packaging, the industry is investing in reusable, renewable, recyclable and reduced solutions, even for the most sophisticated products.

23 Oct 19

Rosa likes her skincare and make-up rituals to have a spiritual side

Over the past few months, as part of the new Trend Roadmap, we have introduced you to Quadpack’s new tribe of virtual personalities. Each one of them expresses a driving tendency in the here, now and future of the beauty and fragrance sector. They are there to help you keep you ahead of the curve in a consumer landscape that is increasingly nuanced. This month, representing the Oracle trend, we are introducing Rosa.

26 Sep 19

How to choose packaging for my product?

The success of any product depends heavily on the message it carries. Luxury, youth, sustainability, minimalism are more than mere categories: they communicate with consumers’ feelings and expectations. And how better to convey your message than with the perfect packaging? Some of Quadpack’s best specialists will guide you through the enchanted world of jars, tubes and packs.

22 Aug 19

Let's connect with Charlotte

Over the past few months, as part of our Trend Roadmap, we have introduced you to Quadpack’s family of virtual personalities. Together, these people paint a picture of modern life and are there to guide you through an increasingly complex consumer landscape. Now it’s time to meet Charlotte, the Gen Z embodiment of the Phygital trend.

22 Aug 19

Time to meet Molly – Quadpack's multitasking mum

Over the past couple of months, you have met some of Quadpack’s new family; virtual personalities that paint a picture of modern life and can guide you through an increasingly multi-layered consumer landscape. This month it’s Molly’s turn.

27 Jun 19

Meet Frankie. He’s hip and eco-aware. Just don’t call him a hippy

Last month you met Georgina. This month it’s Frankie’s turn. Frankie is the eco warrior of the new Quadpack family of personalities. The 3R’s (Reduce, Reuse, Recycle) is Frankie’s mantra, and these values guide everything he does. Frankie spends time and money making sure his food and clothing are from ethical sources. Personal grooming is important, but formulas and their packaging must adhere to green criteria.

28 May 19

Georgina and Turia are the perfect match

The Quadpack Design and Advanced Technologies Department has been hard at work addressing the question, ‘What will the Beauty Market Look Like in 2022?’ As explained last month, the answer lies in four themes that define future trends.

24 Apr 19

Themes not Trends: The New Roadmap

Quadpack has kicked off 2019 with exciting news from its Design and Advanced Technologies Department. New collections will now be presented within a theme-based approach, and each one expresses the needs and desires of consumers through virtual personalities.

27 Mar 19

Understanding Sustainability. It starts with Eco Design

The first Quadpack Roadshow for 2019 gave Category Managers and Sales teams the opportunity to discuss the topic on everyone’s mind; sustainability. Making Quadpack’s products and processes greener touches every inch of the company as it aims not only to reduce its own carbon footprint, but that of its clients and customers.

27 Mar 19

Helping beauty brands develop sustainability goals

Everyone is talking about becoming sustainable. When you are a beauty brand, however, it is not easily achieved. The formula can be additive-free, animal-friendly and 100% organic, but what about the packaging? That’s where Quadpack is stepping in to help, offering clients insights into the various approaches to sustainability.

27 Feb 19

Trends in skincare – the eco experience

Skincare brands are challenged by consumers to combine sustainability with an engaging experience. Quadpack’s Julie Vergnion shares some key insights.

21 Nov 18

Material changes in sustainable packaging

Sticking a plastic straw in a mojito these days is about as PC as ivory cufflinks. Single-use plastic is the new moral outrage. It has been banned at Wetherspoons and Pret a Manger, and now McDonald’s is testing paper alternatives.

24 Oct 18

New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas

Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.

23 Jul 18

Customisation: make-up meets diversity

Women of mixed ethnicity constitute a target group that is set to growth exponentially. Yet their colour cosmetics needs are far from being met. As brands seek ways to cater to the many skin tones within this group, packaging will emerge as a key factor in 'serving the underserved'.

26 Jun 18

Niche is the new normal

It is every brand's wish to be different. In fragrance, where aesthetics rule, differentiation becomes even more important. In recent years, this has spurred a trend that has seen more and more niche brands appearing in an ever-crowded market. With a large percentage of the 2,000 global fragrance references launched by these niche players last year, the current status looks to be stabilising. In other words, niche is the new normal.

15 May 18

Quadpack trend directive: 3 emerging trends for 2019

Quadpack’s designers have developed three key trends based on architectural, fashion, art and demographic influences. Three trends which can be applied to beauty packaging to create surprising new designs ahead of the curve for forward-looking brands.

22 Mar 18

November 2017 Mix it! Blend it! Skincare goes BIY

Mixing facial treatments is an age-old tradition. Preparing your ingredients before applying them to your face turns skincare into a ritual. One that brings a feeling of wellbeing, of spending some precious 'me-time'. Whether blending your favourite colours or combining different products, this active involvement in the practice of skincare is trending – and packaging is here to help.

20 Nov 17

Navigating make-up's new frontier

The make-up game has changed. The dynamic of 'fast fashion', where customers expect to see something new from their favourite brands on an almost weekly basis, has impacted the colour cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.

23 Jun 17

Fragrance goes natural

The world is changing. New generations have new priorities, driven by an acute awareness of the need for sustainability. As the Millennials grow up, so their influence grows. While this generation does not have great spending power (yet!), these youngsters are demanding products and practices that respect the planet. Fragrance brands are quick to recognise this demand, understanding that their own efforts at sustainability can only benefit by meeting their needs.

29 May 17

Quadpack trend directive: 3 emerging trends for 2018

Quadpack's creative team identifies the next big trends in the beauty industry. Its Trend Directive takes a global view of major cultural trends, including consumer lifestyles, and predicts how these will influence formulations, as well as packaging.

28 Feb 17

Changing times in the fragrance industry

As trends go, perfumery is more enduring than other beauty sectors like colour cosmetics or skincare. This area is less fickle and changeable and more inclined to embrace classic sophistication. Nevertheless, change does happen and is happening now, much of it driven by the new generation of consumers. Isabelle de Maistre, Quadpack's Perfumery Category Manager explains.

11 Jul 16

Make-up meets skin care

It's a fact that make-up and skin care are growing ever closer, and it's the packaging that makes it possible. With formulas combining all kinds of benefits, ranging from anti-ageing treatment, through SPF, to colour, new designs allow favourite cosmetics to be delivered through multi-function packs. The same pack that's good for cream is now often also good for make-up. Sonia Cerato, Quadpack Make-Up Category Manager explains.

27 Jun 16

Beauty on the go: Packaging trends seen by Quadpack

The pressure is on for today's busy woman. Increased self-consciousness, pushed by the pressure of social media, compounds her accelerated life rhythm, nurturing the demand for smart beauty products. These must allow beauty routines to be applied anytime, anywhere. Packaging providers are responding with ever more innovative solutions, riding the wave of this rising trend: Beauty on the go.

27 Apr 16

Quadpack highlights lifestyle trends for its skin care packaging

As brands focus on particular audiences, packaging will reflect the target in three key areas: materials, functionality and decoration. Quadpack's Skin Care Division highlights three lifestyle trends which will be popular in 2016.

25 Feb 16

Spotlight on secondary packaging

Buying premium cosmetics is not an act undertaken lightly. While luxury brands often have a loyal fan base, the decision to purchase a new product often takes a little convincing. This is when secondary packaging can play a vital part in the process.

04 Jan 16

Quadpack demonstrates forward-thinking in eco friendly beauty packaging

Earth-friendly containers help save resources, energy, money and, of course, the environment. For cosmetics brands, however, such words may conjure up images of low-quality bottles, jars and tubes, that look cheap and perform accordingly. Now more than ever, this could not be farther from the truth. Today's reality is that sustainable packaging can look and perform as well as concepts devised without the planet in mind, while tying in with a rising public awareness.

03 Jun 15

Fragrance, who to be today?

Stylish, subtle, lively, distinguished. Perfume allows consumers to be whoever they want. That makes choosing a fragrance an emotional choice, with packaging a key decision-making factor. Quapack, in partnership with Premi, offers a full range of perfume bottles, from classic shapes and slim vials, to avant-garde formats for niche brands like children's cologne.

20 May 13

Packaging goes 'eco-chic'

Gone are the days when organic cosmetics meant low-cost, do-it-yourself recipes of dubious results. The concept of natural beauty now encompasses the whole spectrum of cosmetics, with high-end luxury brands offering first-class organic treatments, free from artificial ingredients. The beauty sector now goes even beyond organic formulas, to encompass environmentally-friendly packaging, under the new umbrella of 'eco-chic'.

08 May 13

Yonwoo's innovation machine

Trends and innovation are everything in the beauty industry. That is why, at airless packaging manufacturer Yonwoo, generating ideas lies at the very heart of the business.

21 Feb 13

New foamers tested with a functional mock-up

New formula? New delivery method? No problem! Apollo’s patented foam pumps can be tested with your formulation fast, thanks to the advanced technology of its four seasons climate control testing machine and its ability to create functional mock-up samples that look like they are made from an actual production mould.

20 Aug 12

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Duncan Briffett
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Created 05 May 2010
Modified 23 Jul 2018
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