Webpackaging logo

Technotraf on tour: wooden packaging training for design agencies

  • Quadpack
North America, USA, Europe, UK, Ireland, England, Iberia, Spain, France, Switzerland, France, Beauty, Personal Care, Tree Derivatives, Wood

Wood is a relatively recent entry into the packaging materials market for beauty products. As pioneer of the category, Technotraf continues its mission to educate and inform on the subject. The latest initiative in this ongoing drive is a training tour specifically targeting design agencies. The first leg of the tour took place in summer in the UK, with sessions held at leading London agencies.

"Technotraf hosted a 'show and tell' session with the design team, showing some fabulous examples. It was great to inspire the team with the wide range of packaging innovation in wood and plastic, packaging formats and functionality. It's really important as a design agency to keep the design team inspired and to stimulate their thoughts about what they could dream of and create," said Judith Allan, Head Of Creative Operations, Jones Knowles Ritchie.

Jaume Ordeig, Commercial Director of Technotraf Wood Packaging commented: "Wood is a unique material and our training sessions demonstrate how its properties can be leveraged to create meaningful and original designs. It was a great experience for us. We learned from the agencies, too. After all, we were visiting the places where most of our clients' projects are born!"

The design agency tour will continue in France, Spain and the US over the course of the year. If you are a design agency and would like to take part, please contact your nearest Quadpack office.

Technotraf Wood Packaging is a Quadpack Group company.


  • Wood

See also

Fostering innovation with creative young talent

Imagine a fragrance accessory that is both an aromatherapy device and a bold fashion statement. Too futuristic and conceptual? Perhaps – but this product exists, has a name and a creator: ‘NI’ was developed in 2018 by designer Amaia Aranzabal as a final-year project at the prestigious Elisava design and engineering school in Barcelona, Spain. The challenge for that year’s graduating class had been set by Quadpack, partnering with Elisava for the first time.

New investments put Quadpack at the forefront of smart manufacturing

Increased manufacturing capabilities are one of Quadpack’s priorities for the next four years. By 2025, the beauty packaging provider aims to lead innovations in airless and sustainable products, offering solutions “in the region, for the region”. With a clear strategy and a roadmap in mind, Quadpack’s Operations team has the mission of strengthening its industrial capacity through ambitious investments that are being globally deployed.

Packaging with a positive impact on people and the planet

Sustainability is a long-term commitment with innovation, transparency and change. As a packaging manufacturer and provider, Quadpack is directing the sustainable transformation of its portfolio through its ‘positive-impact packaging’ strategy. By using data-based assessment tools to measure products’ carbon footprint, circularity and other key performance indicators, the strategy brings more accountability to Quadpack’s sustainable innovations.

Louvrette one year on: a successful journey

What happens when German engineering excellence meets creativity born in Barcelona? A raft of innovative solutions, developed, produced and delivered in a way that’s sustainable, creative and efficient. That is just one of the outcomes of the rare but successful ‘marriage’ between German manufacturer Louvrette and Quadpack. A lot has happened in the year since the acquisition, which pushed Quadpack into the Top 10 of European beauty packaging providers.

As Sustainability and Innovation are key priorities for Quadpack and the global consumer market, the organisation feels the responsibility to work with supply partners from all regions to establish a new way of doing business, where collaboration is the new competition. On November 13, 2019, Quadpack held a dedicated suppliers’ conference on Sustainability and Innovation in Hong Kong to facilitate this new era of partnerships. Held during the 2019 edition of Cosmopack Asia, in attendance were Quadpack’s top 20 Asia supply partners.

  • Company News -> QP Corporate News
  • English
  • Modified 23 Jul 2018
  • Hits 2981