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Cherry Pack III – bright ideas in beauty packaging

  • Quadpack
Europe, France, Switzerland, France, Beauty, Personal Care, Product Development Services, Product Design

Yonwoo Europe proudly took part in Cherry Pack, L'Oréal’s annual innovation forum, for the third consecutive year in Paris last November. The two-day event allowed the team to present 23 exclusive packaging concepts from Yonwoo to L'Oréal’s top decision makers.

The concepts were prepared for Cherry Pack over the course of six months.

“The organisation was impressive. From initial brief, through pre-selection, to final selection, all suppliers had much more time to prepare their presentations according to strict guidelines. This year’s event had a tight focus that guaranteed there was interest for all concepts put forward,” said Stephanie Padilla, Yonwoo Europe Category Manager.

The event is designed to yield true differentiation in beauty packaging, while strengthening relationships with key suppliers. Yonwoo is only company to be invited back each year.

Yonwoo Europe is a joint venture between Quadpack and Yonwoo.

 

Quadtags
  • Skincare
    • Make-up

      See also

      Fostering innovation with creative young talent

      Imagine a fragrance accessory that is both an aromatherapy device and a bold fashion statement. Too futuristic and conceptual? Perhaps – but this product exists, has a name and a creator: ‘NI’ was developed in 2018 by designer Amaia Aranzabal as a final-year project at the prestigious Elisava design and engineering school in Barcelona, Spain. The challenge for that year’s graduating class had been set by Quadpack, partnering with Elisava for the first time.

      • Company News -> QP Corporate News
      • English
      • Modified 23 Jul 2018
      • Hits 2557