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Cherry Pack III – bright ideas in beauty packaging

  • Quadpack
Europe, France, Switzerland, France, Beauty, Personal Care, Product Development Services, Product Design

Yonwoo Europe proudly took part in Cherry Pack, L'Oréal’s annual innovation forum, for the third consecutive year in Paris last November. The two-day event allowed the team to present 23 exclusive packaging concepts from Yonwoo to L'Oréal’s top decision makers.

The concepts were prepared for Cherry Pack over the course of six months.

“The organisation was impressive. From initial brief, through pre-selection, to final selection, all suppliers had much more time to prepare their presentations according to strict guidelines. This year’s event had a tight focus that guaranteed there was interest for all concepts put forward,” said Stephanie Padilla, Yonwoo Europe Category Manager.

The event is designed to yield true differentiation in beauty packaging, while strengthening relationships with key suppliers. Yonwoo is only company to be invited back each year.

Yonwoo Europe is a joint venture between Quadpack and Yonwoo.

 

Quadtags
  • Skincare
  • Make-up

See also

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Quadpack Industries delivered strong results in 2017, thanks to its diversified business model and sustainable growth strategy. EBITDA reached a healthy €6.8 million, an increase of 2% over the 2016 results. With a consolidated presence in the European skincare packaging market, 2017 saw the company increase its penetration of the fragrance and make-up markets, together now accounting for 35% of its business. Its hybrid manufacturing/sourcing model keeps its offering flexible, while delivering specialised differentiation through its own manufacturing output.

  • Company News -> QP Corporate News
  • English
  • Modified 23 Jul 2018
  • Hits 1490