Continuing our series of interviews, Jason Smith illustrates the cosmetics packaging markets in Australia and New Zealand.
Quadpack: Please describe the industry sector in your territory.
Jason Smith: The Australian and New Zealand beauty markets are developing at a phenomenal rate. In the five years that Quadpack Australia has been in existence, we have noticed client expectations becoming increasingly sophisticated and the industry rising to the challenge. There is a strong focus on natural and organic products, with a growing emphasis on cutting-edge cosmeceutical formulations and packaging.
Q: What is your background, both in the industry and at Quadpack?
Jason Smith: I have always had a passion for doing whatever it takes to exceed clients’ expectations. My background is in customer services in manufacturing in Australia. I moved to the UK, where I was client service manager at Quadpack UK for three years. This was an exciting period for me, being involved in the initial growth of Quadpack and learning more about the beauty industry.
In late 2006, it was decided to set up a dedicated office to meet the demands of the Australian and New Zealand markets. In consultation with current Quadpack Australia chairman Jeremy Garrard and group CEO Tim Eaves, I returned to Melbourne to develop the business in the region. In the past five years, we have grown Quadpack Australia from humble beginnings to the team we have today.
Q: What is it like to work at Quadpack Australia?
Jason Smith: Fascinating and exciting. The beauty industry is moving so quickly, I still learn something new every day! With its global network of offices, Quadpack truly is an international concern but, within that, our team is relatively small and close-knit. We work very well together and always feel proud to see our products on shelves throughout the world.
Q: Where does Quadpack fit in the market in your area?
Jason Smith: Quadpack has built a solid reputation in skincare in Australia, particularly with the innovative, beautifully-designed and high-performance Yonwoo airless products. Most of our business here is in the masstige to premium end of the market.
Q: What are your plans for Quadpack Australia in 2012?
Jason Smith: We will be expanding our team to consolidate our presence and give our clients the best possible packaging experience and help their products succeed. We have already started with the addition of Domenic Maisano in sales, responsible for Sydney and Brisbane. We will also work to strengthen relationships with our manufacturing partners. Last year, we signed an exclusive distribution agreement with Apollo and we are talking to Brivaplast to offer its professional make-up packs in this region. In operational terms, we are rolling out SAP enterprise software to streamline our processes for improved productivity and a faster, more efficient service to our clients.
Q: What’s next in cosmetic packaging?
Jason Smith: Is there a harder question! While innovation is always sought after by our clients, retro packaging often reappears. What’s sure is that we always track the market to ensure our clients have access to tomorrow’s hot trends.
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A Quadpack Foundation partner, the Catalan charity Fundació Impulsa connects businesses and students to help improve their opportunities. We interviewed Alejandra Manau, Executive Director, and Marta Miró, Programme Coordinator of Fundació Impulsa, about their projects' reach and importance.
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As the world changes in an accelerated pace, beauty branding is being reconfigured. In this interview, Nora Hamelin and Ambra Orini, founders of The Beauty Makers (TBM), Quadpack partner and expert in beauty marketing, brand creation and product development, guide us through these new frontiers.
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Months before the pandemic turned the world upside down, Quadpack developed a new business strategy for the next 5 years. Caught by the crisis, this well thought out action plan has proven itself right and has helped the organisation have a clearer vision while it navigates stormy waters. We invited Quadpack’s COO Fabrice Revert to talk about how agility, one of the five pillars of the new strategy, is key for the future growth of the company.
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One of the major movements being seen across the packaging board and not just within the beauty industry is that of sustainability. As a well-known global beauty packaging supplier, and one of the top 20 European beauty solution suppliers, Quadpack takes sustainability very seriously.
Quadpack consolidates growth as it marks its position in the top 20 European beauty solution suppliers
There's no doubting that Quadpack has been working hard to grow and now benefits a dynamic presence within the beauty packaging market. The company celebrates its 15 year anniversary this year and the Quadpack name is now firming established as a go-to manufacturer and supplier within the beauty industry. Sarah Eaves explains how Quadpack has achieved its well-deserved success.
Quadpack prepares for expansion as John McDermott takes on role of COO
He was the founder and owner of Collcap and is now a board member of Quadpack Industries, following the merger of the two companies. John McDermott now takes on the role of Chief Operating Officer for the group, working with Manufacturing Division Director Ernesto Cara and Supply Chain Director Alex San Miguel, as the company prepares to expand its operations. Here, he tells us of his role, his plans and his experience throughout the merger.
Sustainable forests: Quadpack interviews Juan Luis Abian Perruca, Executive Director of the Forest Ownership Centre of Catalonia
Can a commercial forest be 100% sustainable? What is 'certified' wood and why should we care? Quadpack interviews Juan Luis Abian Perruca, Executive Director of the Forest Ownership Centre of Catalonia which provides technical and administrative support to the Catalan Association that promotes the PEFC in Catalonia, who explains.
Sylvie de France interview: Designing the perfect perfume bottle
What makes a good perfume bottle design? Its shape? The materials used? Or the fact that it starts a whole new trend? Packaging designer Sylvie de France – currently creating a range of Q-Line perfume bottles for Quadpack – explains how she incorporates that certain 'je ne sais quoi' that makes her designs so special.
Quadpack interviews Antoni Arola about design
With Armand Basi's Wild Forest for Men continuing to scoop up packaging awards, it is clear that wood is a material that is positively trending. Does this mean we will see more of this kind of packaging in future? What inspires designers to integrate it into a pack? And where does such a design begin? Antoni Arola, head of the design studio responsible for Wild Forest, grants an exclusive insight into what makes a good perfume bottle design.
A Quadpack expert's view: Wood's natural beauty
It's trending, it's distinctive, it's natural. The series of interviews with Quadpack's specialists continues and on this occasion it's on the subject of wood. Jaume Ordeig, Product Specialist – Wood, explains just what wood can add to the packaging of cosmetics and perfumery products.
Natura Bissé: 10 years in the luxury beauty sector
Our series of 10th anniversary news items continues, with an interview with our most long-standing client, Natura Bissé. Senior VP of Marketing Patricia Fisas recounts how the beauty market has changed and looks back on a working relationship that has spanned a decade.
- Jo Webb
- Interview -> QP Interview
- Created 23 Jan 2012
- Modified 23 Jul 2018
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