The world is changing. New generations have new priorities, driven by an acute awareness of the need for sustainability. As the Millennials grow up, so their influence grows. While this generation does not have great spending power (yet!), these youngsters are demanding products and practices that respect the planet. Fragrance brands are quick to recognise this demand, understanding that their own efforts at sustainability can only benefit by meeting their needs.
Trends with a positive impact
It all starts with the juice. Natural fragrances are booming. They may not all be organic, but instead favour natural molecules. Of course, to achieve certain scents, artificial ones cannot always be avoided, as they might replace animal molecules. Thanks to IFRA legislation, all perfume is now animal cruelty-free and allergy sufferers are taken into account. Nevertheless, natural fragrances are on the rise, with some brands using only natural molecules.
At the same time, 'eco/eco' products are coming out that are ecological and economical at the same time. It's all about achieving a good balance. This means they are affordable for the Millennials of today and they answer to their demands for environmentally-friendly practices. In other words, they are good for you and good for the planet. A classic win-win situation.
Packaging: the great enabler
Both trends are linked in great part to packaging. A natural fragrance needs a natural look. The use of simple, sustainable materials allows a product to be dressed in an attractive way that is earth-friendly and visually conveys the eco message. Wood, aluminium, glass and even cork and ceramic are all natural materials being used for primary packaging. All can be recycled, while wood from sustainable sources is endlessly renewable and aluminium can be reused forever without degradation or loss of quality.
New techniques are being developed to incorporate and decorate these materials, with spectacular results. Mix-and-match combinations of wood, metal, ceramics and other materials can produce some amazing looks. Wood in particular offers great opportunity for creative expression. Quadpack is enlarging its own swatch book with new wood deco techniques like ink layering, driftwood effect, patinas, pearlisation, metal/stone effect, rust, chameleon and many more.
All this means that sustainable packaging is no longer limited to niche or mass market. It is being embraced by premium natural brands like Cristallerie des Parfums, as well as mass natural brands like the highly-successful 100bon.
Refill, reduce, recycle
Refill concepts are also gaining ground, particularly for eco/eco products. New, 'jumbo' formats of around 200ml are being proposed as refills by fragrance houses across Europe. Bigger means not only more affordable, but also less packaging. Replacing crimp necks with screw necks allows the bottle to be detached by the consumer to make it possible.
At the same time, small, portable formats allow the fragrance to be carried in handbags or vanity cases. These, too, can be refillable, perhaps from the original jumbo pack. Quadpack is working on a new nomad purse spray designed precisely for this purpose, with a screw neck, small capacity and a fun shape to engage the consumer.
Such 'eco-conception' goes beyond a product's life. The packaging can be made in a way that allows easy recycling. Component parts may be dismantled by the consumer, with the materials each disposed of in the corresponding recycling container.
The manufacturer can carry the use of sustainable materials even further than primary packaging. Secondary packaging can, of course, be made of wood or recycled cardboard, for example. Beyond the pack itself, the material used for transportation can be sustainable, too. After all, great deal of packing material is involved in transport.
A sustainable future
The shift towards sustainability has been happening for some time now. The 'virtuous circle' has long been pushing the trend. Now, we are starting to see real results. Initial greenwashing practices are recognised for what they are and some brands like Guerlain have embraced the concept wholeheartedly throughout their business model. Now, as the Millennials' influence grows, there will be no turning back. This generation will help to achieve that much-needed balance and truly make the world a better place.
– Isabelle de Maistre, Quadpack Fragrance Category Manager
Meet Frankie. He’s hip and eco-aware. Just don’t call him a hippy
Last month you met Georgina. This month it’s Frankie’s turn. Frankie is the eco warrior of the new Quadpack family of personalities. The 3R’s (Reduce, Reuse, Recycle) is Frankie’s mantra, and these values guide everything he does. Frankie spends time and money making sure his food and clothing are from ethical sources. Personal grooming is important, but formulas and their packaging must adhere to green criteria.
Understanding Sustainability. It starts with Eco Design
The first Quadpack Roadshow for 2019 gave Category Managers and Sales teams the opportunity to discuss the topic on everyone’s mind; sustainability. Making Quadpack’s products and processes greener touches every inch of the company as it aims not only to reduce its own carbon footprint, but that of its clients and customers.
Helping beauty brands develop sustainability goals
Everyone is talking about becoming sustainable. When you are a beauty brand, however, it is not easily achieved. The formula can be additive-free, animal-friendly and 100% organic, but what about the packaging? That’s where Quadpack is stepping in to help, offering clients insights into the various approaches to sustainability.
New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas
Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.
Customisation: make-up meets diversity
Women of mixed ethnicity constitute a target group that is set to growth exponentially. Yet their colour cosmetics needs are far from being met. As brands seek ways to cater to the many skin tones within this group, packaging will emerge as a key factor in 'serving the underserved'.
Niche is the new normal
It is every brand's wish to be different. In fragrance, where aesthetics rule, differentiation becomes even more important. In recent years, this has spurred a trend that has seen more and more niche brands appearing in an ever-crowded market. With a large percentage of the 2,000 global fragrance references launched by these niche players last year, the current status looks to be stabilising. In other words, niche is the new normal.
Quadpack trend directive: 3 emerging trends for 2019
Quadpack’s designers have developed three key trends based on architectural, fashion, art and demographic influences. Three trends which can be applied to beauty packaging to create surprising new designs ahead of the curve for forward-looking brands.
November 2017 Mix it! Blend it! Skincare goes BIY
Mixing facial treatments is an age-old tradition. Preparing your ingredients before applying them to your face turns skincare into a ritual. One that brings a feeling of wellbeing, of spending some precious 'me-time'. Whether blending your favourite colours or combining different products, this active involvement in the practice of skincare is trending – and packaging is here to help.
Navigating make-up's new frontier
The make-up game has changed. The dynamic of 'fast fashion', where customers expect to see something new from their favourite brands on an almost weekly basis, has impacted the colour cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.
Quadpack trend directive: 3 emerging trends for 2018
Quadpack's creative team identifies the next big trends in the beauty industry. Its Trend Directive takes a global view of major cultural trends, including consumer lifestyles, and predicts how these will influence formulations, as well as packaging.
Changing times in the fragrance industry
As trends go, perfumery is more enduring than other beauty sectors like colour cosmetics or skincare. This area is less fickle and changeable and more inclined to embrace classic sophistication. Nevertheless, change does happen and is happening now, much of it driven by the new generation of consumers. Isabelle de Maistre, Quadpack's Perfumery Category Manager explains.
Make-up meets skin care
It's a fact that make-up and skin care are growing ever closer, and it's the packaging that makes it possible. With formulas combining all kinds of benefits, ranging from anti-ageing treatment, through SPF, to colour, new designs allow favourite cosmetics to be delivered through multi-function packs. The same pack that's good for cream is now often also good for make-up. Sonia Cerato, Quadpack Make-Up Category Manager explains.
Beauty on the go: Packaging trends seen by Quadpack
The pressure is on for today's busy woman. Increased self-consciousness, pushed by the pressure of social media, compounds her accelerated life rhythm, nurturing the demand for smart beauty products. These must allow beauty routines to be applied anytime, anywhere. Packaging providers are responding with ever more innovative solutions, riding the wave of this rising trend: Beauty on the go.
Quadpack demonstrates forward-thinking in eco friendly beauty packaging
Earth-friendly containers help save resources, energy, money and, of course, the environment. For cosmetics brands, however, such words may conjure up images of low-quality bottles, jars and tubes, that look cheap and perform accordingly. Now more than ever, this could not be farther from the truth. Today's reality is that sustainable packaging can look and perform as well as concepts devised without the planet in mind, while tying in with a rising public awareness.
Fragrance, who to be today?
Stylish, subtle, lively, distinguished. Perfume allows consumers to be whoever they want. That makes choosing a fragrance an emotional choice, with packaging a key decision-making factor. Quapack, in partnership with Premi, offers a full range of perfume bottles, from classic shapes and slim vials, to avant-garde formats for niche brands like children's cologne.
Packaging goes 'eco-chic'
Gone are the days when organic cosmetics meant low-cost, do-it-yourself recipes of dubious results. The concept of natural beauty now encompasses the whole spectrum of cosmetics, with high-end luxury brands offering first-class organic treatments, free from artificial ingredients. The beauty sector now goes even beyond organic formulas, to encompass environmentally-friendly packaging, under the new umbrella of 'eco-chic'.
New foamers tested with a functional mock-up
New formula? New delivery method? No problem! Apollo’s patented foam pumps can be tested with your formulation fast, thanks to the advanced technology of its four seasons climate control testing machine and its ability to create functional mock-up samples that look like they are made from an actual production mould.
- Jo Webb
- Company News -> QP Corporate News
- Created 29 May 2017
- Modified 23 Jul 2018
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