2020 has been a challenging year, where businesses have had to test their resilience, innovation and agility. A forced change in routine due to COVID-19 has left its mark on behaviours and expectations, and 2021 starts on an uncertain note for many cosmetics businesses, although some trends can already be seen out there.
The world is changing. New generations have new priorities, driven by an acute awareness of the need for sustainability. As the Millennials grow up, so their influence grows. While this generation does not have great spending power (yet!), these youngsters are demanding products and practices that respect the planet. Fragrance brands are quick to recognise this demand, understanding that their own efforts at sustainability can only benefit by meeting their needs.
Trends with a positive impact
It all starts with the juice. Natural fragrances are booming. They may not all be organic, but instead favour natural molecules. Of course, to achieve certain scents, artificial ones cannot always be avoided, as they might replace animal molecules. Thanks to IFRA legislation, all perfume is now animal cruelty-free and allergy sufferers are taken into account. Nevertheless, natural fragrances are on the rise, with some brands using only natural molecules.
At the same time, 'eco/eco' products are coming out that are ecological and economical at the same time. It's all about achieving a good balance. This means they are affordable for the Millennials of today and they answer to their demands for environmentally-friendly practices. In other words, they are good for you and good for the planet. A classic win-win situation.
Packaging: the great enabler
Both trends are linked in great part to packaging. A natural fragrance needs a natural look. The use of simple, sustainable materials allows a product to be dressed in an attractive way that is earth-friendly and visually conveys the eco message. Wood, aluminium, glass and even cork and ceramic are all natural materials being used for primary packaging. All can be recycled, while wood from sustainable sources is endlessly renewable and aluminium can be reused forever without degradation or loss of quality.
New techniques are being developed to incorporate and decorate these materials, with spectacular results. Mix-and-match combinations of wood, metal, ceramics and other materials can produce some amazing looks. Wood in particular offers great opportunity for creative expression. Quadpack is enlarging its own swatch book with new wood deco techniques like ink layering, driftwood effect, patinas, pearlisation, metal/stone effect, rust, chameleon and many more.
All this means that sustainable packaging is no longer limited to niche or mass market. It is being embraced by premium natural brands like Cristallerie des Parfums, as well as mass natural brands like the highly-successful 100bon.
Refill, reduce, recycle
Refill concepts are also gaining ground, particularly for eco/eco products. New, 'jumbo' formats of around 200ml are being proposed as refills by fragrance houses across Europe. Bigger means not only more affordable, but also less packaging. Replacing crimp necks with screw necks allows the bottle to be detached by the consumer to make it possible.
At the same time, small, portable formats allow the fragrance to be carried in handbags or vanity cases. These, too, can be refillable, perhaps from the original jumbo pack. Quadpack is working on a new nomad purse spray designed precisely for this purpose, with a screw neck, small capacity and a fun shape to engage the consumer.
Such 'eco-conception' goes beyond a product's life. The packaging can be made in a way that allows easy recycling. Component parts may be dismantled by the consumer, with the materials each disposed of in the corresponding recycling container.
The manufacturer can carry the use of sustainable materials even further than primary packaging. Secondary packaging can, of course, be made of wood or recycled cardboard, for example. Beyond the pack itself, the material used for transportation can be sustainable, too. After all, great deal of packing material is involved in transport.
A sustainable future
The shift towards sustainability has been happening for some time now. The 'virtuous circle' has long been pushing the trend. Now, we are starting to see real results. Initial greenwashing practices are recognised for what they are and some brands like Guerlain have embraced the concept wholeheartedly throughout their business model. Now, as the Millennials' influence grows, there will be no turning back. This generation will help to achieve that much-needed balance and truly make the world a better place.
– Isabelle de Maistre, Quadpack Fragrance Category Manager
Smart manufacturing, in the region, for the region
The fourth article of Quadpack’s packaging development series dives into our manufacturing processes and capabilities – and how they help beauty brands perform. We invite you to discover how our manufacturing teams work to deliver the perfect packaging for each client.
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The world is our lab
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Waterless formulas have become a smart, green solution for beauty brands, answering to consumers’ needs for more eco-conscious products. Besides saving water, which is the main ingredient in many cosmetic formulas, these products allow reduced packaging and are mostly preservative-free, since these additives are used to avoid bacterial contamination that is common in water.
Forget the taboo. Cannabis sativa is not a synonym of narcotics – this resourceful plant has much more to offer than meets the eye. From textiles to medicine that helps many conditions like Parkinson’s and epilepsy, the famous hemp is multi-purpose and may have amazing effects if added into your skincare routine.
Modern but Mature, Lavinia Is Curious about What's to Come
The most experienced member of the Quadpack Family doesn’t believe in age labels. Her beauty routine translates into a mix of traditional and new: while she’s kept loyal to her favourite brands so far, she’s curious about new formulas and packs.
A day in the life of Lauren, Quadpack's proud eco-citizen
Like many urban spirits, Lauren loves her busy life. As an ever-connected urban citizen, she’s already ordered everything online, making sure that the packaging is reusable and recyclable. Tired but still committed to her self-care, she doesn’t forget to finish the day with her beauty regime.
Crafting the future: How luxury packaging is changing for the better
Business transformation for a more sustainable world was a key topic of Luxepack Monaco, one of the most important luxury packaging exhibitions in Europe that was held from September 30 to October 2, 2019. By rethinking packaging, the industry is investing in reusable, renewable, recyclable and reduced solutions, even for the most sophisticated products.
Rosa likes her skincare and make-up rituals to have a spiritual side
Over the past few months, as part of the new Trend Roadmap, we have introduced you to Quadpack’s new tribe of virtual personalities. Each one of them expresses a driving tendency in the here, now and future of the beauty and fragrance sector. They are there to help you keep you ahead of the curve in a consumer landscape that is increasingly nuanced. This month, representing the Oracle trend, we are introducing Rosa.
Let's connect with Charlotte
Over the past few months, as part of our Trend Roadmap, we have introduced you to Quadpack’s family of virtual personalities. Together, these people paint a picture of modern life and are there to guide you through an increasingly complex consumer landscape. Now it’s time to meet Charlotte, the Gen Z embodiment of the Phygital trend.
How to choose packaging for my product?
The success of any product depends heavily on the message it carries. Luxury, youth, sustainability, minimalism are more than mere categories: they communicate with consumers’ feelings and expectations. And how better to convey your message than with the perfect packaging? Some of Quadpack’s best specialists will guide you through the enchanted world of jars, tubes and packs.
Meet Frankie. He’s hip and eco-aware. Just don’t call him a hippy
Last month you met Georgina. This month it’s Frankie’s turn. Frankie is the eco warrior of the new Quadpack family of personalities. The 3R’s (Reduce, Reuse, Recycle) is Frankie’s mantra, and these values guide everything he does. Frankie spends time and money making sure his food and clothing are from ethical sources. Personal grooming is important, but formulas and their packaging must adhere to green criteria.
Understanding Sustainability. It starts with Eco Design
The first Quadpack Roadshow for 2019 gave Category Managers and Sales teams the opportunity to discuss the topic on everyone’s mind; sustainability. Making Quadpack’s products and processes greener touches every inch of the company as it aims not only to reduce its own carbon footprint, but that of its clients and customers.
Helping beauty brands develop sustainability goals
Everyone is talking about becoming sustainable. When you are a beauty brand, however, it is not easily achieved. The formula can be additive-free, animal-friendly and 100% organic, but what about the packaging? That’s where Quadpack is stepping in to help, offering clients insights into the various approaches to sustainability.
New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas
Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.
Customisation: make-up meets diversity
Women of mixed ethnicity constitute a target group that is set to growth exponentially. Yet their colour cosmetics needs are far from being met. As brands seek ways to cater to the many skin tones within this group, packaging will emerge as a key factor in 'serving the underserved'.
Niche is the new normal
It is every brand's wish to be different. In fragrance, where aesthetics rule, differentiation becomes even more important. In recent years, this has spurred a trend that has seen more and more niche brands appearing in an ever-crowded market. With a large percentage of the 2,000 global fragrance references launched by these niche players last year, the current status looks to be stabilising. In other words, niche is the new normal.
- Jo Webb
- Company News -> QP Corporate News
- Created 29 May 2017
- Modified 23 Jul 2018
- Hits 2808