Mixing facial treatments is an age-old tradition. Preparing your ingredients before applying them to your face turns skincare into a ritual. One that brings a feeling of wellbeing, of spending some precious 'me-time'. Whether blending your favourite colours or combining different products, this active involvement in the practice of skincare is trending – and packaging is here to help.
Beauty packaging has evolved. Far from being a mere container, today's formats can protect the product, dispense the perfect dose, transform the formula (think foamers!) and positively impact the consumer's experience of both product and brand. Smart packaging is exactly that: smart. And that's what makes it perfect to support the mixing trend.
Demand for mixing stems both from a desire to create a new look – better known as blend-it-yourself, or BIY – and from the need to enhance a treatment. Products are entering the market that combine two different products to achieve a particular effect like anti-ageing or dark spot correction. They might bring together hyaluronic acid and ceramides or blemish cream and soothing lotion.
Two-in-one packs are ideal to store two different serums. The products can be dispensed separately or together through a single nozzle, depending on the treatment. Choosing an airless pack like Yonwoo's Dual Chamber further adds value by protecting the formula from oxidisation and external contamination. The dual concept can apply to jars as well, with two containers for thicker, creamier formulas.
Some active ingredients need to be stored as powder due to their short lifetime. Vitamin C, or ascorbic acid, is often kept in powder form until the moment of use. Packs like the Yonwoo Twin Mix Airless keep it in an upper compartment. Twisting the neck releases the powder into the serum in the bottle, activating the formula before application with the pump.
Quadpack offers a number of solutions, including Yonwoo's VX Twin Mix Airless and VX Twin Mix Dropper, and the Twin Mix dropper – all powder/liquid packs that are perfect for OTC, pharmaceutical and cosmeceutical formulas.
Safe and beautiful BIY
The blend-it-yourself trend follows market demand for greater control of the everyday beauty routine. Younger consumers in particular are experimenting with different combinations, although care must be taken when combining ingredients. It is always a good idea to consult a pharmacist or medical expert before blending certain actives.
Packaging can offer a degree of personal control by offering safe combinations. For example, putting together moisturising cream with a choice of foundation allows you to mix as much of your own, personal colour into your moisturising cream. The two-in-one format makes it portable and convenient, too.
Yonwoo's Dual Dish Jar is an ideal example for such an application, featuring a special mixing dish below the two nozzles. Press more or less of one or the other and mix them before application. Simple, easy and perfect for the occasion.
Personalisation is one trend that will endure for years to come, as the Millennials and Generation Zers grow up. Their innate desire for self-expression will drive packaging and formula development, to allow them to create their own, personal products. Mixing is just the start. Watch out for next year's developments in mass customisation, to gauge where the beauty market is headed!
– Julie Vergnion, Quadpack Skincare Category Manager
New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas
Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.
Customisation: make-up meets diversity
Women of mixed ethnicity constitute a target group that is set to growth exponentially. Yet their colour cosmetics needs are far from being met. As brands seek ways to cater to the many skin tones within this group, packaging will emerge as a key factor in 'serving the underserved'.
Niche is the new normal
It is every brand's wish to be different. In fragrance, where aesthetics rule, differentiation becomes even more important. In recent years, this has spurred a trend that has seen more and more niche brands appearing in an ever-crowded market. With a large percentage of the 2,000 global fragrance references launched by these niche players last year, the current status looks to be stabilising. In other words, niche is the new normal.
Quadpack trend directive: 3 emerging trends for 2019
Quadpack’s designers have developed three key trends based on architectural, fashion, art and demographic influences. Three trends which can be applied to beauty packaging to create surprising new designs ahead of the curve for forward-looking brands.
Navigating make-up's new frontier
The make-up game has changed. The dynamic of 'fast fashion', where customers expect to see something new from their favourite brands on an almost weekly basis, has impacted the colour cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.
Fragrance goes natural
The world is changing. New generations have new priorities, driven by an acute awareness of the need for sustainability. As the Millennials grow up, so their influence grows. While this generation does not have great spending power (yet!), these youngsters are demanding products and practices that respect the planet. Fragrance brands are quick to recognise this demand, understanding that their own efforts at sustainability can only benefit by meeting their needs.
Quadpack trend directive: 3 emerging trends for 2018
Quadpack's creative team identifies the next big trends in the beauty industry. Its Trend Directive takes a global view of major cultural trends, including consumer lifestyles, and predicts how these will influence formulations, as well as packaging.
Changing times in the fragrance industry
As trends go, perfumery is more enduring than other beauty sectors like colour cosmetics or skincare. This area is less fickle and changeable and more inclined to embrace classic sophistication. Nevertheless, change does happen and is happening now, much of it driven by the new generation of consumers. Isabelle de Maistre, Quadpack's Perfumery Category Manager explains.
Make-up meets skin care
It's a fact that make-up and skin care are growing ever closer, and it's the packaging that makes it possible. With formulas combining all kinds of benefits, ranging from anti-ageing treatment, through SPF, to colour, new designs allow favourite cosmetics to be delivered through multi-function packs. The same pack that's good for cream is now often also good for make-up. Sonia Cerato, Quadpack Make-Up Category Manager explains.
Beauty on the go: Packaging trends seen by Quadpack
The pressure is on for today's busy woman. Increased self-consciousness, pushed by the pressure of social media, compounds her accelerated life rhythm, nurturing the demand for smart beauty products. These must allow beauty routines to be applied anytime, anywhere. Packaging providers are responding with ever more innovative solutions, riding the wave of this rising trend: Beauty on the go.
Quadpack demonstrates forward-thinking in eco friendly beauty packaging
Earth-friendly containers help save resources, energy, money and, of course, the environment. For cosmetics brands, however, such words may conjure up images of low-quality bottles, jars and tubes, that look cheap and perform accordingly. Now more than ever, this could not be farther from the truth. Today's reality is that sustainable packaging can look and perform as well as concepts devised without the planet in mind, while tying in with a rising public awareness.
Fragrance, who to be today?
Stylish, subtle, lively, distinguished. Perfume allows consumers to be whoever they want. That makes choosing a fragrance an emotional choice, with packaging a key decision-making factor. Quapack, in partnership with Premi, offers a full range of perfume bottles, from classic shapes and slim vials, to avant-garde formats for niche brands like children's cologne.
Packaging goes 'eco-chic'
Gone are the days when organic cosmetics meant low-cost, do-it-yourself recipes of dubious results. The concept of natural beauty now encompasses the whole spectrum of cosmetics, with high-end luxury brands offering first-class organic treatments, free from artificial ingredients. The beauty sector now goes even beyond organic formulas, to encompass environmentally-friendly packaging, under the new umbrella of 'eco-chic'.
New foamers tested with a functional mock-up
New formula? New delivery method? No problem! Apollo’s patented foam pumps can be tested with your formulation fast, thanks to the advanced technology of its four seasons climate control testing machine and its ability to create functional mock-up samples that look like they are made from an actual production mould.
- Jo Webb
- Company News -> QP Corporate News
- Created 20 NOV 2017
- Modified 23 JUL 2018
- Hits 1289