Mixing facial treatments is an age-old tradition. Preparing your ingredients before applying them to your face turns skincare into a ritual. One that brings a feeling of wellbeing, of spending some precious 'me-time'. Whether blending your favourite colours or combining different products, this active involvement in the practice of skincare is trending – and packaging is here to help.
Beauty packaging has evolved. Far from being a mere container, today's formats can protect the product, dispense the perfect dose, transform the formula (think foamers!) and positively impact the consumer's experience of both product and brand. Smart packaging is exactly that: smart. And that's what makes it perfect to support the mixing trend.
Demand for mixing stems both from a desire to create a new look – better known as blend-it-yourself, or BIY – and from the need to enhance a treatment. Products are entering the market that combine two different products to achieve a particular effect like anti-ageing or dark spot correction. They might bring together hyaluronic acid and ceramides or blemish cream and soothing lotion.
Two-in-one packs are ideal to store two different serums. The products can be dispensed separately or together through a single nozzle, depending on the treatment. Choosing an airless pack like Yonwoo's Dual Chamber further adds value by protecting the formula from oxidisation and external contamination. The dual concept can apply to jars as well, with two containers for thicker, creamier formulas.
Some active ingredients need to be stored as powder due to their short lifetime. Vitamin C, or ascorbic acid, is often kept in powder form until the moment of use. Packs like the Yonwoo Twin Mix Airless keep it in an upper compartment. Twisting the neck releases the powder into the serum in the bottle, activating the formula before application with the pump.
Quadpack offers a number of solutions, including Yonwoo's VX Twin Mix Airless and VX Twin Mix Dropper, and the Twin Mix dropper – all powder/liquid packs that are perfect for OTC, pharmaceutical and cosmeceutical formulas.
Safe and beautiful BIY
The blend-it-yourself trend follows market demand for greater control of the everyday beauty routine. Younger consumers in particular are experimenting with different combinations, although care must be taken when combining ingredients. It is always a good idea to consult a pharmacist or medical expert before blending certain actives.
Packaging can offer a degree of personal control by offering safe combinations. For example, putting together moisturising cream with a choice of foundation allows you to mix as much of your own, personal colour into your moisturising cream. The two-in-one format makes it portable and convenient, too.
Yonwoo's Dual Dish Jar is an ideal example for such an application, featuring a special mixing dish below the two nozzles. Press more or less of one or the other and mix them before application. Simple, easy and perfect for the occasion.
Personalisation is one trend that will endure for years to come, as the Millennials and Generation Zers grow up. Their innate desire for self-expression will drive packaging and formula development, to allow them to create their own, personal products. Mixing is just the start. Watch out for next year's developments in mass customisation, to gauge where the beauty market is headed!
– Julie Vergnion, Quadpack Skincare Category Manager
'Skintellectuals': the new generation of savvy beauty consumers
Niacinamide, hyaluronic acid, salicylic acid: if you know what these ingredients do for the skin, you’re part of a growing tribe called the 'skintellectuals'. Savvy and extremely curious, these consumers are driving a revolution towards more transparent information in the beauty industry.
‘Wood and beauty packaging’, an exclusive white paper
A versatile and sustainable material, wood has been used for creating aesthetic impact since times immemorial. More recently, wood attracted attention for its endless qualities: functionality, strength and beauty, breaking ground as an optimal solution for environmentally-conscious industries. There are, however, some myths surrounding wood harvesting, manufacturing and performance.
Sustainable luxury: the latest trends from Luxepack Monaco 2021
Sustainability was never taken so seriously by luxury brands. Circular economy regulations, industry commitments and growing consumer demand for more environmentally-respectful solutions are making the packaging sector rethink luxury. This was evident at Luxepack Monaco, which was back to its on-site format in 2021.
Safe beauty, the skincare trend that is here to stay
Priorities have shifted. New elements have been incorporated into consumers’ routines: masks, sanitisers, soaps, and all things touchless are now part of their lifestyles. The ‘clean beauty’ trend, popular in pre-pandemic times, has now evolved due to an increasing concern about contamination, and ‘safe beauty’ is the new trend that industry experts are talking about.
Beauty market trends: an industry overview
There is something promising in the kingdom of beauty. The end of 2020 and the start of 2021 have shown some mergers and acquisitions activity that gives a hint of how the cosmetics market will look in the next few years. Although cautious, investors are looking to position themselves for a post-COVID future, focusing on mid-tier brands with a strong sustainable approach.
Beauty trends to watch in 2021
2020 has been a challenging year, where businesses have had to test their resilience, innovation and agility. A forced change in routine due to COVID-19 has left its mark on behaviours and expectations, and 2021 starts on an uncertain note for many cosmetics businesses, although some trends can already be seen out there.
Smart manufacturing, in the region, for the region
The fourth article of Quadpack’s packaging development series dives into our manufacturing processes and capabilities – and how they help beauty brands perform. We invite you to discover how our manufacturing teams work to deliver the perfect packaging for each client.
Embracing the difference: the power of empathy
Activism and transparency are at the core of Breaking moulds, one of the #qppackfuture themes based on Quadpack Design Team’s perspective of how people will live and connect in the next few years. Quadpack’s Design Team has developed prototypes that represent the Breaking Moulds theme.
Less is more: when buying has meaning
Conscious consumerism is rising. While people all around the world have been increasingly aware of what’s behind the advertising, paying attention to products’ ingredients and sourcing, in recent times the environmental and social impact of every purchase has also become a general concern.
Beauty e-commerce enters a new era
At some point so far this year, half of the world’s population has been asked or ordered to stay home. The COVID-19 pandemic has changed most of our habits and the purchasing experience is one of the most affected. Quadpack interviewed some of its global clients to better understand what’s behind the e-commerce ‘new normal’.
The world is our lab
Meet Community Lab, one of the themes of #qppackfuture that will help you understand what’s to come. Community Lab is one of the themes presented by #qppackfuture this year, as part of in-depth research made by Quadpack’s Design team to understand how people’s lives will be in the next years.
Waterless beauty: a sustainable innovation
Waterless formulas have become a smart, green solution for beauty brands, answering to consumers’ needs for more eco-conscious products. Besides saving water, which is the main ingredient in many cosmetic formulas, these products allow reduced packaging and are mostly preservative-free, since these additives are used to avoid bacterial contamination that is common in water.
CBD, the trend you won’t want to miss
Forget the taboo. Cannabis sativa is not a synonym of narcotics – this resourceful plant has much more to offer than meets the eye. From textiles to medicine that helps many conditions like Parkinson’s and epilepsy, the famous hemp is multi-purpose and may have amazing effects if added into your skincare routine.
The fantastic factory of ideas – transforming trends into products
In this first article of our series about product development, we take a glimpse into the early stages of design through the work of Quadpack’s department of Design and Advanced Technology, which tracks trends and behaviours, and distils them into tomorrow’s packaging innovations.
Modern but Mature, Lavinia Is Curious about What's to Come
The most experienced member of the Quadpack Family doesn’t believe in age labels. Her beauty routine translates into a mix of traditional and new: while she’s kept loyal to her favourite brands so far, she’s curious about new formulas and packs.
A day in the life of Lauren, Quadpack's proud eco-citizen
Like many urban spirits, Lauren loves her busy life. As an ever-connected urban citizen, she’s already ordered everything online, making sure that the packaging is reusable and recyclable. Tired but still committed to her self-care, she doesn’t forget to finish the day with her beauty regime.
Crafting the future: How luxury packaging is changing for the better
Business transformation for a more sustainable world was a key topic of Luxepack Monaco, one of the most important luxury packaging exhibitions in Europe that was held from September 30 to October 2, 2019. By rethinking packaging, the industry is investing in reusable, renewable, recyclable and reduced solutions, even for the most sophisticated products.
Rosa likes her skincare and make-up rituals to have a spiritual side
Over the past few months, as part of the new Trend Roadmap, we have introduced you to Quadpack’s new tribe of virtual personalities. Each one of them expresses a driving tendency in the here, now and future of the beauty and fragrance sector. They are there to help you keep you ahead of the curve in a consumer landscape that is increasingly nuanced. This month, representing the Oracle trend, we are introducing Rosa.
Let's connect with Charlotte
Over the past few months, as part of our Trend Roadmap, we have introduced you to Quadpack’s family of virtual personalities. Together, these people paint a picture of modern life and are there to guide you through an increasingly complex consumer landscape. Now it’s time to meet Charlotte, the Gen Z embodiment of the Phygital trend.
How to choose packaging for my product?
The success of any product depends heavily on the message it carries. Luxury, youth, sustainability, minimalism are more than mere categories: they communicate with consumers’ feelings and expectations. And how better to convey your message than with the perfect packaging? Some of Quadpack’s best specialists will guide you through the enchanted world of jars, tubes and packs.
- Jo Webb
- Company News -> QP Corporate News
- Created 20 Nov 2017
- Modified 23 Jul 2018
- Hits 3421