Make-up and skincare packaging inspires new fragrance formats

  • Quadpack

Fragrance formats are evolving. Recent launches on the market are shaking things up and generally making perfume sexier and more fun than ever before. Chanel, Kenzo, Derek Lam, Victoria's Secret, Byredo… a host of brands are starting to launch new scents onto the market which eschew the traditional liquid format.

Consumer habits are driving this evolution, as brands seek ways to provide smaller, non-liquid and travel-friendly products, which are convenient for touch-ups throughout the day. Use is set to extend beyond conventional fragrance, as well, such as perfume powder for hair as a complementary gesture. Powder in particular lends itself to playful creativity. Fun textures like added glitter inject a sense of exuberance.

Much inspiration is drawn from make-up and skincare, leading to a hybrid function for packaging formats. Why should a compact only be used for face powder? Why should a deo stick only be used for deodorant? Jumbo sticks, pansticks and mini jars are being repurposed for solid fragrance. Brush tubes are dispensing scented powder. Cushion compacts keep perfume locked in a sponge.

It's a move which is making fragrance connect on a deeper level – essential to keep younger, more emotional generations engaged. Quadpack is able to advise clients with a broad catalogue and dedicated experience in fragrance, make-up and skincare. One recent launch – Yonwoo's Powder Spray – is a perfect example of a transversal pack which could be developed for fragrance. A wide range of make-up sticks could serve for scented crayons. From droppers and shakers, to compacts and flock-tip applicators, the possibilities extend as far as the imagination.

Check out Yonwoo's Powder Spray in our online catalogue.
Check out our panstick range in our online catalogue.

 

Quadtags
  • Fragrance
  • Hybrid Solutions

See also

Yonwoo Ampoule Dropper: turning skincare upside down

Yonwoo Ampoule Dropper: turning skincare upside down

The beauty world is becoming more inclusive than ever, with fragrance, make-up and skincare products tailored for a more diverse audience. The latest trend of customising face creams with boosters and other active ingredients means you can tailor your product to your own, individual needs. These high-tech formula depend on precision dosage. Now, Quadpack proposes an innovative way to dispense these technical formulas, while giving consumers greater control: the Yonwoo Ampoule Dropper.

Beauty in a stick

Beauty in a stick

The curse is broken! The days of leaking creams and shattered powder in your handbag are over, thanks to today’s new solid formulas. They save us from spillage and perform just as well as liquid or powder products. With on-the-go beauty and personal care high on the list of consumers’ priorities, it's no wonder that these practical, easily-transportable products continue to gain traction. Quadpack's latest stick from Yonwoo is the perfect travel-sized container for the new generation of skincare, make-up and fragrance balms.

The feel-good deo stick thats colourful and fun

The feel-good deo stick that's colourful and fun

When it comes to deodorant roll-ons, bigger really is better. A large, well-manufactured roller ball glides the product on the skin in a comfortable gesture. Quadpack’s new Big Ball Deo Roll On has a perfectly-welded ball held in a bottle with an integrated ball support. What makes it stand out is the sheer scope for decoration: Big Ball Deo comes with snap-on colour changing discs, the option of coloured balls and a host of bottle and cap shapes to play with.

The perfect lipstick for kiss-proof formulas

The perfect lipstick for kiss-proof formulas

Soft, long-wearing lipsticks are the busy woman's best friend. On the go all day and perhaps all night, these little helpers ensure the perfect pout, with colour that won't kiss off. Such hard-working formulas need hard-working packs. Now, Quadpack's Make-Up Division puts a high-tech proposal within the scope of mass market brands. Suitable for any lipstick and lipbalm formulation, its new Q-Line Airtight Lipstick has added features which help keep soft, long-lasting formulas fresh and ready.

Yonwoos new applicator tube for masstige brands

Yonwoo's new applicator tube for masstige brands

Invest in the formula, save on the packaging. Mass market and masstige brands now have a tube for local application that offers unparalleled price/performance. Launched by Quadpack's Skincare Division, Appli Tube from Yonwoo is a cost-effective solution that combines ease of use, a pleasant application method, a high value perception and surprisingly powerful formula protection – all delivered in an unassuming yet appealing little pack that hooks right into the small format trend.

Guadiana, the luxury jar with a high-end look

Guadiana, the luxury jar with a high-end look

Meet Guadiana, Quadpack's most luxurious jar. Its combination of attractive shape with calibrated weight translates into the ultimate acrylic jar for luxury brands. The latest member of the Q-Line family, Guadiana is designed in-house and manufactured at the Quadpack Plastics injection moulding plant in Spain. As such, it is 100% customisable, with a choice of materials, seals and decorating options that can transform it into a unique packaging proposition for the most prestigious skincare products.

  • Jo Webb
  • Product Info -> QP Product Info
  • English
  • Created 22 MAY 2018
  • Modified 23 JUL 2018
  • Hits 980