Charlotte Tilbury Hollywood Flawless Filter is a customisable complexion booster that has the versatility of a face primer, the mega-watt glow of a highlighter and the perfecting properties of your favourite digital filter. It contains special ingredients that help to soft-focus, illuminate skin and make lines and pores appear smoother.
A high-performance product such as this requires high-performance packaging to support it. In this case, Charlotte Tilbury worked with Quadpack’s Make-Up Division on a Q-Line Liquid Foundation bottle with flocked doe foot applicator.
The flock tip makes it incredibly easy and comfortable to apply the product, while offering a high level of accuracy. Its multi-function head allows you to play with the shape of the flock: use the back for the forehead, cheeks and chin; the tip for spot application; or the whole surface for full face coverage. It’s an application method that offers comfort, convenience and performance rolled into one.
The wand is held in a cap that particularly stands out. A bespoke development created with Charlotte Tilbury, it is sheathed in aluminium which has been anodised in a sumptuous rose-gold colour. The outer cap features a fine vertical rib pattern, another key technical achievement of the pack. The grooves in the shiny material make the cap catch the light in an appealing way, adding to the luxurious look and offering a tactile experience to the consumer. The brand’s logo is also debossed on the top surface of the cap.
In terms of aesthetics, Hollywood Flawless Filter comes in a pack with pleasing proportions. The combination of the cap with the doe foot and the 30ml high-end glass bottle makes it slim, yet heavy and certainly very premium. With branding applied in Charlotte Tilbury’s signature style, it’s a pack that – like the product contained inside – looks, feels and performs as if it were born on the red carpet!