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Trends in skincare – the eco experience

  • Quadpack
Beauty, Personal Care, Cosmetics, Personal Care, Skin Care, Active, Smart Packaging, Sustainable Packaging, Eco-Sensitive Packaging, Recyclable Packaging

The purchase of skincare and cosmetics has always been a lifestyle choice. For most women (and men), the products they use on their skin say as much about them as the clothes they wear. Pioneer, statement-making scents such as Chanel Number 5 and Opium were the first to exploit this. Decades later, brands aligned their products with global concerns, such as HIV (MAC) and animal testing (The Body Shop).

A desire for sustainability

Today, if there is one issue that unites consumers across the globe, it is sustainability. The genuine desire to leave a minimal carbon footprint is game-changing every facet of our lives – from zero-waste supermarkets to ethical fashion, from eco-travel to passive housing.

In the case of skincare, the challenges of this new landscape are multiple. On the one hand, brands must make their customers feel good by offering products that are biodegradable inside out – from the formula to all components of the packaging architecture. On the other hand, it must continually strive to deliver new, engaging experiences for a consumer empowered by the information age, social media and a rising global consciousness. These challenges can only be met, or better still, anticipated, by brands working closely together with packaging agents.

Choosing the right partner

With packaging accounting for over 40% of total plastic usage, brands must ensure that their packaging provider adheres to ethical practices. So how can they do this? There are several checks and balances that offer the basic guarantees.

Firstly, and most obviously, read the company’s CSR (corporate social responsibility) statement for their level of commitment on environmental impact. Enquire about what measures they have in place to ensure that the players in their own supply chain do the same, backed up with certification from one of the major governors such as Ecocert. Look at their catalogue; does it offer options for no-water formulas? If the company has its own team that is dedicated to researching renewable materials, greener processes and cleaner technologies, it is an assurance that innovation is a priority.

One of the key drivers of Quadpack’s new Design and Advanced Technologies department is developing sustainable packaging in tandem with investigating new materials and methodologies that meet brand requirements.

So, the good news is that today sustainability and creativity are more compatible than ever. Take the ethical Dutch company Teeez, whose paraben-free formulas come exquisitely dressed in vintage floral patterns. Or the finely-printed recycled cardboard used by Bleach London and Origins.

Companies such as the vegan-friendly 3INA invite Millennials to ‘own’ the brand via modular packaging architecture and in-your-face messaging, while prestige brands for the more mature user are delivering increasing sophisticated and sensorial formulas in packaging concepts that have high quotients of biodegradability, desirability and convenience.

Working in harmony

To achieve this level of harmony, it is vital that brand and packaging supplier work together every step of the way. Faced with short lead times, cosmetic product developers need to know that that their new launches can hit the shelves not only in record speed, but also with the assurance that the product is respectful to the environment.

Smart, modular packaging, mix-and-match formats, digital printing and personalization can be achieved with recyclable materials and sustainable processes, but innovation must be built into the marketing strategy from the get-go. Striking the correct balance of engaging and green will take some effort, but it will make your customer happy. And the planet too.

– Julie Vergnion, Quadpack Skincare Category Manager

 

Quadtags
  • Skincare
  • Corporate
  • Corporate Social Responsibility

See also

New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas

New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas

Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.

Quadpack demonstrates forward-thinking in eco friendly beauty packaging

Quadpack demonstrates forward-thinking in eco friendly beauty packaging

Earth-friendly containers help save resources, energy, money and, of course, the environment. For cosmetics brands, however, such words may conjure up images of low-quality bottles, jars and tubes, that look cheap and perform accordingly. Now more than ever, this could not be farther from the truth. Today's reality is that sustainable packaging can look and perform as well as concepts devised without the planet in mind, while tying in with a rising public awareness.

  • Company News -> QP Corporate News
  • English
  • Modified 22 NOV 2018
  • Hits 299