2020 has been a challenging year, where businesses have had to test their resilience, innovation and agility. A forced change in routine due to COVID-19 has left its mark on behaviours and expectations, and 2021 starts on an uncertain note for many cosmetics businesses, although some trends can already be seen out there.
The purchase of skincare and cosmetics has always been a lifestyle choice. For most women (and men), the products they use on their skin say as much about them as the clothes they wear. Pioneer, statement-making scents such as Chanel Number 5 and Opium were the first to exploit this. Decades later, brands aligned their products with global concerns, such as HIV (MAC) and animal testing (The Body Shop).
A desire for sustainability
Today, if there is one issue that unites consumers across the globe, it is sustainability. The genuine desire to leave a minimal carbon footprint is game-changing every facet of our lives – from zero-waste supermarkets to ethical fashion, from eco-travel to passive housing.
In the case of skincare, the challenges of this new landscape are multiple. On the one hand, brands must make their customers feel good by offering products that are biodegradable inside out – from the formula to all components of the packaging architecture. On the other hand, it must continually strive to deliver new, engaging experiences for a consumer empowered by the information age, social media and a rising global consciousness. These challenges can only be met, or better still, anticipated, by brands working closely together with packaging agents.
Choosing the right partner
With packaging accounting for over 40% of total plastic usage, brands must ensure that their packaging provider adheres to ethical practices. So how can they do this? There are several checks and balances that offer the basic guarantees.
Firstly, and most obviously, read the company’s CSR (corporate social responsibility) statement for their level of commitment on environmental impact. Enquire about what measures they have in place to ensure that the players in their own supply chain do the same, backed up with certification from one of the major governors such as Ecocert. Look at their catalogue; does it offer options for no-water formulas? If the company has its own team that is dedicated to researching renewable materials, greener processes and cleaner technologies, it is an assurance that innovation is a priority.
One of the key drivers of Quadpack’s new Design and Advanced Technologies department is developing sustainable packaging in tandem with investigating new materials and methodologies that meet brand requirements.
So, the good news is that today sustainability and creativity are more compatible than ever. Take the ethical Dutch company Teeez, whose paraben-free formulas come exquisitely dressed in vintage floral patterns. Or the finely-printed recycled cardboard used by Bleach London and Origins.
Companies such as the vegan-friendly 3INA invite Millennials to ‘own’ the brand via modular packaging architecture and in-your-face messaging, while prestige brands for the more mature user are delivering increasing sophisticated and sensorial formulas in packaging concepts that have high quotients of biodegradability, desirability and convenience.
Working in harmony
To achieve this level of harmony, it is vital that brand and packaging supplier work together every step of the way. Faced with short lead times, cosmetic product developers need to know that that their new launches can hit the shelves not only in record speed, but also with the assurance that the product is respectful to the environment.
Smart, modular packaging, mix-and-match formats, digital printing and personalization can be achieved with recyclable materials and sustainable processes, but innovation must be built into the marketing strategy from the get-go. Striking the correct balance of engaging and green will take some effort, but it will make your customer happy. And the planet too.
– Julie Vergnion, Quadpack Skincare Category Manager
Smart manufacturing, in the region, for the region
The fourth article of Quadpack’s packaging development series dives into our manufacturing processes and capabilities – and how they help beauty brands perform. We invite you to discover how our manufacturing teams work to deliver the perfect packaging for each client.
Embracing the difference: the power of empathy
Activism and transparency are at the core of Breaking moulds, one of the #qppackfuture themes based on Quadpack Design Team’s perspective of how people will live and connect in the next few years. Quadpack’s Design Team has developed prototypes that represent the Breaking Moulds theme.
Less is more: when buying has meaning
Conscious consumerism is rising. While people all around the world have been increasingly aware of what’s behind the advertising, paying attention to products’ ingredients and sourcing, in recent times the environmental and social impact of every purchase has also become a general concern.
Beauty e-commerce enters a new era
At some point so far this year, half of the world’s population has been asked or ordered to stay home. The COVID-19 pandemic has changed most of our habits and the purchasing experience is one of the most affected. Quadpack interviewed some of its global clients to better understand what’s behind the e-commerce ‘new normal’.
The world is our lab
Meet Community Lab, one of the themes of #qppackfuture that will help you understand what’s to come. Community Lab is one of the themes presented by #qppackfuture this year, as part of in-depth research made by Quadpack’s Design team to understand how people’s lives will be in the next years.
Waterless formulas have become a smart, green solution for beauty brands, answering to consumers’ needs for more eco-conscious products. Besides saving water, which is the main ingredient in many cosmetic formulas, these products allow reduced packaging and are mostly preservative-free, since these additives are used to avoid bacterial contamination that is common in water.
Forget the taboo. Cannabis sativa is not a synonym of narcotics – this resourceful plant has much more to offer than meets the eye. From textiles to medicine that helps many conditions like Parkinson’s and epilepsy, the famous hemp is multi-purpose and may have amazing effects if added into your skincare routine.
Modern but Mature, Lavinia Is Curious about What's to Come
The most experienced member of the Quadpack Family doesn’t believe in age labels. Her beauty routine translates into a mix of traditional and new: while she’s kept loyal to her favourite brands so far, she’s curious about new formulas and packs.
A day in the life of Lauren, Quadpack's proud eco-citizen
Like many urban spirits, Lauren loves her busy life. As an ever-connected urban citizen, she’s already ordered everything online, making sure that the packaging is reusable and recyclable. Tired but still committed to her self-care, she doesn’t forget to finish the day with her beauty regime.
Crafting the future: How luxury packaging is changing for the better
Business transformation for a more sustainable world was a key topic of Luxepack Monaco, one of the most important luxury packaging exhibitions in Europe that was held from September 30 to October 2, 2019. By rethinking packaging, the industry is investing in reusable, renewable, recyclable and reduced solutions, even for the most sophisticated products.
Rosa likes her skincare and make-up rituals to have a spiritual side
Over the past few months, as part of the new Trend Roadmap, we have introduced you to Quadpack’s new tribe of virtual personalities. Each one of them expresses a driving tendency in the here, now and future of the beauty and fragrance sector. They are there to help you keep you ahead of the curve in a consumer landscape that is increasingly nuanced. This month, representing the Oracle trend, we are introducing Rosa.
Let's connect with Charlotte
Over the past few months, as part of our Trend Roadmap, we have introduced you to Quadpack’s family of virtual personalities. Together, these people paint a picture of modern life and are there to guide you through an increasingly complex consumer landscape. Now it’s time to meet Charlotte, the Gen Z embodiment of the Phygital trend.
How to choose packaging for my product?
The success of any product depends heavily on the message it carries. Luxury, youth, sustainability, minimalism are more than mere categories: they communicate with consumers’ feelings and expectations. And how better to convey your message than with the perfect packaging? Some of Quadpack’s best specialists will guide you through the enchanted world of jars, tubes and packs.
Meet Frankie. He’s hip and eco-aware. Just don’t call him a hippy
Last month you met Georgina. This month it’s Frankie’s turn. Frankie is the eco warrior of the new Quadpack family of personalities. The 3R’s (Reduce, Reuse, Recycle) is Frankie’s mantra, and these values guide everything he does. Frankie spends time and money making sure his food and clothing are from ethical sources. Personal grooming is important, but formulas and their packaging must adhere to green criteria.
Understanding Sustainability. It starts with Eco Design
The first Quadpack Roadshow for 2019 gave Category Managers and Sales teams the opportunity to discuss the topic on everyone’s mind; sustainability. Making Quadpack’s products and processes greener touches every inch of the company as it aims not only to reduce its own carbon footprint, but that of its clients and customers.
Helping beauty brands develop sustainability goals
Everyone is talking about becoming sustainable. When you are a beauty brand, however, it is not easily achieved. The formula can be additive-free, animal-friendly and 100% organic, but what about the packaging? That’s where Quadpack is stepping in to help, offering clients insights into the various approaches to sustainability.
New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas
Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.
Customisation: make-up meets diversity
Women of mixed ethnicity constitute a target group that is set to growth exponentially. Yet their colour cosmetics needs are far from being met. As brands seek ways to cater to the many skin tones within this group, packaging will emerge as a key factor in 'serving the underserved'.
Niche is the new normal
It is every brand's wish to be different. In fragrance, where aesthetics rule, differentiation becomes even more important. In recent years, this has spurred a trend that has seen more and more niche brands appearing in an ever-crowded market. With a large percentage of the 2,000 global fragrance references launched by these niche players last year, the current status looks to be stabilising. In other words, niche is the new normal.
Quadpack trend directive: 3 emerging trends for 2019
Quadpack’s designers have developed three key trends based on architectural, fashion, art and demographic influences. Three trends which can be applied to beauty packaging to create surprising new designs ahead of the curve for forward-looking brands.
- Charlotte Way
- Company News -> QP Corporate News
- Created 21 Nov 2018
- Modified 22 Nov 2018
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