The purchase of skincare and cosmetics has always been a lifestyle choice. For most women (and men), the products they use on their skin say as much about them as the clothes they wear. Pioneer, statement-making scents such as Chanel Number 5 and Opium were the first to exploit this. Decades later, brands aligned their products with global concerns, such as HIV (MAC) and animal testing (The Body Shop).
A desire for sustainability
Today, if there is one issue that unites consumers across the globe, it is sustainability. The genuine desire to leave a minimal carbon footprint is game-changing every facet of our lives – from zero-waste supermarkets to ethical fashion, from eco-travel to passive housing.
In the case of skincare, the challenges of this new landscape are multiple. On the one hand, brands must make their customers feel good by offering products that are biodegradable inside out – from the formula to all components of the packaging architecture. On the other hand, it must continually strive to deliver new, engaging experiences for a consumer empowered by the information age, social media and a rising global consciousness. These challenges can only be met, or better still, anticipated, by brands working closely together with packaging agents.
Choosing the right partner
With packaging accounting for over 40% of total plastic usage, brands must ensure that their packaging provider adheres to ethical practices. So how can they do this? There are several checks and balances that offer the basic guarantees.
Firstly, and most obviously, read the company’s CSR (corporate social responsibility) statement for their level of commitment on environmental impact. Enquire about what measures they have in place to ensure that the players in their own supply chain do the same, backed up with certification from one of the major governors such as Ecocert. Look at their catalogue; does it offer options for no-water formulas? If the company has its own team that is dedicated to researching renewable materials, greener processes and cleaner technologies, it is an assurance that innovation is a priority.
One of the key drivers of Quadpack’s new Design and Advanced Technologies department is developing sustainable packaging in tandem with investigating new materials and methodologies that meet brand requirements.
So, the good news is that today sustainability and creativity are more compatible than ever. Take the ethical Dutch company Teeez, whose paraben-free formulas come exquisitely dressed in vintage floral patterns. Or the finely-printed recycled cardboard used by Bleach London and Origins.
Companies such as the vegan-friendly 3INA invite Millennials to ‘own’ the brand via modular packaging architecture and in-your-face messaging, while prestige brands for the more mature user are delivering increasing sophisticated and sensorial formulas in packaging concepts that have high quotients of biodegradability, desirability and convenience.
Working in harmony
To achieve this level of harmony, it is vital that brand and packaging supplier work together every step of the way. Faced with short lead times, cosmetic product developers need to know that that their new launches can hit the shelves not only in record speed, but also with the assurance that the product is respectful to the environment.
Smart, modular packaging, mix-and-match formats, digital printing and personalization can be achieved with recyclable materials and sustainable processes, but innovation must be built into the marketing strategy from the get-go. Striking the correct balance of engaging and green will take some effort, but it will make your customer happy. And the planet too.
– Julie Vergnion, Quadpack Skincare Category Manager
The art of PET injection moulding
The vast majority of beauty packaging solutions are made of some kind of plastic. PET is a popular material, being recyclable, flexible and compatible with many kinds of formulations. Injection moulding allows it to be shaped into jars, rigid bottles and a host of other pack types.
Dopamine beauty: this 2023 trend is all about colour!
Since the pandemic, well-being has become the main priority for consumers – and the market has answered their needs by launching uplifting makeup and skincare products. Fun packs and applicators that allow self-expression and use colours to enhance optimism and happiness are on the rise and will continue in 2023.
The new baby care trend: premium and sustainable
Since the pandemic, baby products are booming: inspired by the ‘clean beauty’ movement, brands are prioritising premium, sustainable ingredients and packaging that are respectful to the environment. It’s a global trend driven by booming markets such as Asia Pacific and the Americas.
Genderless beauty is the new normal
It’s time to drop the word ‘trend’ and realise that genderless beauty has become the norm in cosmetics. Celebrities, influencers and the general public are adopting gender-fluid aesthetics that use clothes, hairstyles, makeup and other visual elements to celebrate self-expression and inclusivity.
Understanding the impact of your beauty packaging: what is a Life Cycle Assessment?
How can we measure the impact of our packaging on the environment? How to provide clients with reliable data about product sustainability? Challenged by these questions and aligned with our Positive Impact Packaging strategy, the Quadpack team looked for tools and solutions that could deliver a comprehensive, science-based environmental impact assessment.
'Skintellectuals': the new generation of savvy beauty consumers
Niacinamide, hyaluronic acid, salicylic acid: if you know what these ingredients do for the skin, you’re part of a growing tribe called the 'skintellectuals'. Savvy and extremely curious, these consumers are driving a revolution towards more transparent information in the beauty industry.
‘Wood and beauty packaging’, an exclusive white paper
A versatile and sustainable material, wood has been used for creating aesthetic impact since times immemorial. More recently, wood attracted attention for its endless qualities: functionality, strength and beauty, breaking ground as an optimal solution for environmentally-conscious industries. There are, however, some myths surrounding wood harvesting, manufacturing and performance.
Sustainable luxury: the latest trends from Luxepack Monaco 2021
Sustainability was never taken so seriously by luxury brands. Circular economy regulations, industry commitments and growing consumer demand for more environmentally-respectful solutions are making the packaging sector rethink luxury. This was evident at Luxepack Monaco, which was back to its on-site format in 2021.
Safe beauty, the skincare trend that is here to stay
Priorities have shifted. New elements have been incorporated into consumers’ routines: masks, sanitisers, soaps, and all things touchless are now part of their lifestyles. The ‘clean beauty’ trend, popular in pre-pandemic times, has now evolved due to an increasing concern about contamination, and ‘safe beauty’ is the new trend that industry experts are talking about.
Beauty market trends: an industry overview
There is something promising in the kingdom of beauty. The end of 2020 and the start of 2021 have shown some mergers and acquisitions activity that gives a hint of how the cosmetics market will look in the next few years. Although cautious, investors are looking to position themselves for a post-COVID future, focusing on mid-tier brands with a strong sustainable approach.
Beauty trends to watch in 2021
2020 has been a challenging year, where businesses have had to test their resilience, innovation and agility. A forced change in routine due to COVID-19 has left its mark on behaviours and expectations, and 2021 starts on an uncertain note for many cosmetics businesses, although some trends can already be seen out there.
Smart manufacturing, in the region, for the region
The fourth article of Quadpack’s packaging development series dives into our manufacturing processes and capabilities – and how they help beauty brands perform. We invite you to discover how our manufacturing teams work to deliver the perfect packaging for each client.
Embracing the difference: the power of empathy
Activism and transparency are at the core of Breaking moulds, one of the #qppackfuture themes based on Quadpack Design Team’s perspective of how people will live and connect in the next few years. Quadpack’s Design Team has developed prototypes that represent the Breaking Moulds theme.
Less is more: when buying has meaning
Conscious consumerism is rising. While people all around the world have been increasingly aware of what’s behind the advertising, paying attention to products’ ingredients and sourcing, in recent times the environmental and social impact of every purchase has also become a general concern.
Beauty e-commerce enters a new era
At some point so far this year, half of the world’s population has been asked or ordered to stay home. The COVID-19 pandemic has changed most of our habits and the purchasing experience is one of the most affected. Quadpack interviewed some of its global clients to better understand what’s behind the e-commerce ‘new normal’.
The world is our lab
Meet Community Lab, one of the themes of #qppackfuture that will help you understand what’s to come. Community Lab is one of the themes presented by #qppackfuture this year, as part of in-depth research made by Quadpack’s Design team to understand how people’s lives will be in the next years.
Waterless beauty: a sustainable innovation
Waterless formulas have become a smart, green solution for beauty brands, answering to consumers’ needs for more eco-conscious products. Besides saving water, which is the main ingredient in many cosmetic formulas, these products allow reduced packaging and are mostly preservative-free, since these additives are used to avoid bacterial contamination that is common in water.
CBD, the trend you won’t want to miss
Forget the taboo. Cannabis sativa is not a synonym of narcotics – this resourceful plant has much more to offer than meets the eye. From textiles to medicine that helps many conditions like Parkinson’s and epilepsy, the famous hemp is multi-purpose and may have amazing effects if added into your skincare routine.
- Charlotte Way
- Company News -> QP Corporate News
- Created 21 Nov 2018
- Modified 22 Nov 2018
- Hits 2704