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Georgina and Turia are the perfect match

  • Quadpack
Beauty, Personal Care, Cosmetics, Primary Packaging, Jars, Pots, Jars - Plastic, Cross Section Circular, Plastic, Plastic - SAN, 10 - 99.99 ml, 10 ml

The Quadpack Design and Advanced Technologies Department has been hard at work addressing the question, ‘What will the Beauty Market Look Like in 2022?’

As explained in last month’s newsletter, the answer lies in four themes that define future trends.

But what are trends without people to drive them? As part of this new approach, Quadpack is introducing eight consumer-centric personalities that represent the new beauty consumers, and how they relate to cosmetic products.

These fun little narratives begin this month with Georgina – part of the Oracle theme – and the Turia jar.

But firstly, who is Georgina?

“I love fashion, and dress to express my moods and feelings. I am very free-spirited; so, don’t try to dictate to me! Searching for a deeper meaning is second nature, and I like my make-up and skin products to ‘speak’ to me in unexpected ways with a fun gesture or fragrance. I get a real kick out of products that are as spontaneous as I am, but I also appreciate things that are simple and unpretentious. My friends and I are always talking about great things we find on social media, especially Instagram. Anything that expresses the way I feel I share with them. They are my tribe.”

The Turia jar from Quadpack’s Q-Line catalogue speaks to people like Georgina. This compact 10ml jar is a ready made solution for lip balms, solid fragrances and travel formats. Versatile, easily decorated and cute-as-a-button, the Turia jar is ready to go with just about anything. Just like Georgina.

Check out the Turia jar in our online catalogue.

 

Quadtags
  • Skincare
  • Q-Line

See also

New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas

New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas

Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.

Quadpack demonstrates forward-thinking in eco friendly beauty packaging

Quadpack demonstrates forward-thinking in eco friendly beauty packaging

Earth-friendly containers help save resources, energy, money and, of course, the environment. For cosmetics brands, however, such words may conjure up images of low-quality bottles, jars and tubes, that look cheap and perform accordingly. Now more than ever, this could not be farther from the truth. Today's reality is that sustainable packaging can look and perform as well as concepts devised without the planet in mind, while tying in with a rising public awareness.

  • Company News -> QP Corporate News
  • English
  • Modified 22 May 2019
  • Hits 470