Webpackaging logo

Quadpack boosts its Asian presence with a new office and service team in South Korea

  • Quadpack
Asia, East Asia, South Korea, Beauty, Personal Care, Cosmetics, Personal Care

South Korea is a global leader in the beauty industry. Not only does it host some of the world’s largest cosmetic companies, but many trends born here have a huge influence in Europe, the US and beyond.

Quadpack was an early adopter of the Korean beauty phenomenon. Since 2007, the company has been the exclusive partner of Yonwoo – pioneers of airless packaging – in Europe and Australia. Quadpack also launches its latest releases at the leading trade fairs MakeUp in Seoul and in-cosmetics Korea.

In keeping with Quadpack’s strategy of doing business ‘glocally’, opening a new Asian office and expanding the regional team is a natural next step.

Jason Smith, Quadpack’s Regional Director for Asia Pacific sums up this exciting new chapter. “With its supplier network, Quadpack has had a presence in South Korea over its entire lifespan. It’s a country already very familiar to us, but still presents a world of opportunities. We are thrilled to increase our role as a packaging partner in this dynamic market.”

The Asian beauty market is known for being hugely creative and innovative, but also highly competitive, with many players. Creative packaging is one of the major points of differentiation in this saturated landscape.

One of the unique things that Quadpack can offer the region is its expertise in wood, a material that is both sustainable and representative of the Asian sense of wellness and Zen.

This aptitude has already been displayed in a pitch-perfect cylindrical cap tailor-made by Quadpack Wood for The SAEM; a luxury South Korean eco brand. Crafted in ash with an exposed grain, the cap succinctly expressed The SAEM’s deep environmental ethos.

For further information, please contact Jimmy Kim, Asia Sales Manager at jimmy.kim@quadpack.com.

Quadpack Korea is located at 601, 1 dong, Kumkang High Plaza, 100, Bongojae 3-ro, Seo-gu, Incheon, South Korea, 22731


  • Corporate
  • Locations

See also

Fostering innovation with creative young talent

Imagine a fragrance accessory that is both an aromatherapy device and a bold fashion statement. Too futuristic and conceptual? Perhaps – but this product exists, has a name and a creator: ‘NI’ was developed in 2018 by designer Amaia Aranzabal as a final-year project at the prestigious Elisava design and engineering school in Barcelona, Spain. The challenge for that year’s graduating class had been set by Quadpack, partnering with Elisava for the first time.

New investments put Quadpack at the forefront of smart manufacturing

Increased manufacturing capabilities are one of Quadpack’s priorities for the next four years. By 2025, the beauty packaging provider aims to lead innovations in airless and sustainable products, offering solutions “in the region, for the region”. With a clear strategy and a roadmap in mind, Quadpack’s Operations team has the mission of strengthening its industrial capacity through ambitious investments that are being globally deployed.

Packaging with a positive impact on people and the planet

Sustainability is a long-term commitment with innovation, transparency and change. As a packaging manufacturer and provider, Quadpack is directing the sustainable transformation of its portfolio through its ‘positive-impact packaging’ strategy. By using data-based assessment tools to measure products’ carbon footprint, circularity and other key performance indicators, the strategy brings more accountability to Quadpack’s sustainable innovations.

Louvrette one year on: a successful journey

What happens when German engineering excellence meets creativity born in Barcelona? A raft of innovative solutions, developed, produced and delivered in a way that’s sustainable, creative and efficient. That is just one of the outcomes of the rare but successful ‘marriage’ between German manufacturer Louvrette and Quadpack. A lot has happened in the year since the acquisition, which pushed Quadpack into the Top 10 of European beauty packaging providers.

As Sustainability and Innovation are key priorities for Quadpack and the global consumer market, the organisation feels the responsibility to work with supply partners from all regions to establish a new way of doing business, where collaboration is the new competition. On November 13, 2019, Quadpack held a dedicated suppliers’ conference on Sustainability and Innovation in Hong Kong to facilitate this new era of partnerships. Held during the 2019 edition of Cosmopack Asia, in attendance were Quadpack’s top 20 Asia supply partners.

  • Company News -> QP Corporate News
  • English
  • Modified 20 Jun 2019
  • Hits 1406