South Korea is a global leader in the beauty industry. Not only does it host some of the world’s largest cosmetic companies, but many trends born here have a huge influence in Europe, the US and beyond.
Quadpack was an early adopter of the Korean beauty phenomenon. Since 2007, the company has been the exclusive partner of Yonwoo – pioneers of airless packaging – in Europe and Australia. Quadpack also launches its latest releases at the leading trade fairs MakeUp in Seoul and in-cosmetics Korea.
In keeping with Quadpack’s strategy of doing business ‘glocally’, opening a new Asian office and expanding the regional team is a natural next step.
Jason Smith, Quadpack’s Regional Director for Asia Pacific sums up this exciting new chapter. “With its supplier network, Quadpack has had a presence in South Korea over its entire lifespan. It’s a country already very familiar to us, but still presents a world of opportunities. We are thrilled to increase our role as a packaging partner in this dynamic market.”
The Asian beauty market is known for being hugely creative and innovative, but also highly competitive, with many players. Creative packaging is one of the major points of differentiation in this saturated landscape.
One of the unique things that Quadpack can offer the region is its expertise in wood, a material that is both sustainable and representative of the Asian sense of wellness and Zen.
This aptitude has already been displayed in a pitch-perfect cylindrical cap tailor-made by Quadpack Wood for The SAEM; a luxury South Korean eco brand. Crafted in ash with an exposed grain, the cap succinctly expressed The SAEM’s deep environmental ethos.
For further information, please contact Jimmy Kim, Asia Sales Manager at email@example.com.
Quadpack Korea is located at 601, 1 dong, Kumkang High Plaza, 100, Bongojae 3-ro, Seo-gu, Incheon, South Korea, 22731
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Quadpackers volunteer for youth inclusion
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Quadpack receives EcoVadis Gold Medal for sustainability performance
Quadpack has been awarded a Gold Medal by EcoVadis, the global, independent rating agency for sustainability management. The beauty packaging provider has improved its score thanks to its policies and actions in ethics, labour & human rights, environment and sustainable procurement.
Innovative collaboration for microplastics research
Quadpack Foundation has partnered with UAB Research Park to support scientific research on microplastics and their effects on people and the environment. The foundation sponsored the 12th edition of Generació d’Idees, an initiative that aims to foster the entrepreneurial spirit and innovation culture among researchers and doctoral students, connecting them with the current challenges of industries.
Pioneering 3D printing technology produces functional, ultra-realistic models
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Structural measures reinforce good governance at Quadpack
Quadpack’s governance structure has been strengthened at board level, with the appointment of its first independent members. In addition, three new committees have been created focused on sustainability, audit and risk, and remunerations and nominations.
From dreams to reality: youth innovation in sustainable packaging
For the fourth consecutive year, Quadpack collaborates with Elisava design school on students’ final degree projects. The graduate project gives Quadpack unique insights into the minds of the next generation, bringing fresh thinking to industry issues, while supporting young designers as they embark on their career.
Fostering innovation with creative young talent
Imagine a fragrance accessory that is both an aromatherapy device and a bold fashion statement. Too futuristic and conceptual? Perhaps – but this product exists, has a name and a creator: ‘NI’ was developed in 2018 by designer Amaia Aranzabal as a final-year project at the prestigious Elisava design and engineering school in Barcelona, Spain. The challenge for that year’s graduating class had been set by Quadpack, partnering with Elisava for the first time.
Sharing value by supporting the community
From May to July, 13 volunteers from Quadpack went to the Casal dels Infants’ headquarters, in Barcelona, to share their knowledge and professional experiences with 18 people at risk of social exclusion. While Casal dels Infants covers the behavioural component of the training, the technical subjects are taught by experts – volunteers that work in organisations like Quadpack.
Collaboration marks Quadpack’s Asian expansion plans
Quadpack has appointed Korean packaging manufacturer LM as ‘Quadpack Official Partner’, to help accelerate its penetration of the Asian market. Along with the agreement with Yuga in China announced in February, Quadpack is establishing partnerships in a new, regional operating model designed to help build the Quadpack brand.
Quadpack embarks on Industry 4.0
Smart manufacturing is opening a whole new world of opportunities for Quadpack. After months of pilot tests, the beauty packaging manufacturer and provider is launching its Industry 4.0 project at the Quadpack Wood plant. The wooden components factory now has 63 machines connected by Internet of Things (IoT) devices that will provide real-time data, giving process visibility and efficiency control of the equipment.
Quadpack scores ‘Leading’ APCO sustainability rating in Australia
Quadpack’s sustainability performance rated highly in the 2021 Annual Report of the Australian Packaging Covenant Organisation. The score reflects the implementation of Quadpack's sustainability strategy, a new framework set in motion at the start of 2020.
New investments put Quadpack at the forefront of smart manufacturing
Increased manufacturing capabilities are one of Quadpack’s priorities for the next four years. By 2025, the beauty packaging provider aims to lead innovations in airless and sustainable products, offering solutions “in the region, for the region”. With a clear strategy and a roadmap in mind, Quadpack’s Operations team has the mission of strengthening its industrial capacity through ambitious investments that are being globally deployed.
Packaging with a positive impact on people and the planet
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Quadpack sets its sights on China with Yuga partnership
The growth of the Chinese cosmetics industry has prompted Quadpack to commence a commercial push into the domestic market. An agreement with long-term partner Yuga will allow Quadpack to offer its Q-Line range to brands seeking the quality, performance and distinction of products ‘Made in Europe’.
2021: It’s time to embrace the change and build a better future for all our stakeholders!
2020 came as a ‘stress test’ to all businesses and industries, ours being no exception. The challenges, however, helped us evolve as a business and as individuals. As the year draws to a close, I’m grateful to our team, our clients, our banks and our partners for what 2020 brought us: more resilience, collaboration and empathy.
Louvrette one year on: a successful journey
What happens when German engineering excellence meets creativity born in Barcelona? A raft of innovative solutions, developed, produced and delivered in a way that’s sustainable, creative and efficient. That is just one of the outcomes of the rare but successful ‘marriage’ between German manufacturer Louvrette and Quadpack. A lot has happened in the year since the acquisition, which pushed Quadpack into the Top 10 of European beauty packaging providers.
Virtual events: a new conversation has started
The beauty industry has always relied on the senses to promote its products: touching, seeing, smelling and trying a product has been an integral part of sales and marketing strategies. Until now. Webinars and online exhibitions have boomed in 2020 and brought more ways to interact with customers and partners.
Doing it right, differently, better
In a new world marked by changing behaviours and conscious consumerism, needs and market demands, businesses are increasingly governed by ESG (environmental, social and governance) standards. For years, Quadpack has been committed to these three factors that measure the environmental and societal impact of a company.
- Jo Webb
- Company News -> QP Corporate News
- Created 18 Jun 2019
- Modified 20 Jun 2019
- Hits 1852