While there are countless options in the market, only one fits your product perfectly – our experts help you to make the smart choice
The success of any product depends heavily on the message it carries. Luxury, youth, sustainability, minimalism are more than mere categories: they communicate with consumers’ feelings and expectations. And how better to convey your message than with the perfect packaging? Some of Quadpack’s best specialists will guide you through the enchanted world of jars, tubes and packs.
“One of the most important information about a product is its brand positioning”, says Sandra Rodriguez, Quadpack’s Sales Account Manager. The recommended packaging size, decoration and model can vary if your target is masstige or premium, innovative or traditional. Having your brand positioning in mind, it’s much easier to find a solution that talks to your consumers’ needs.
Around the clock
We all know that time is key in every product launch – and that’s also true for packaging. When planning your market launch, always think about how much time you are dedicating to packaging (and how long you’re willing to wait for it). Catalogue lines are shipped faster, while bespoke projects, which are more innovative and unique, might require a few weeks more of your schedule.
Wood, plastic or glass? Post-Consumer Recycled (PCR), PP or Sugar Cane? Your packaging material will tell a story to your public that should match perfectly with your brand’s narrative. A heavier jar with double structure will transmit a different message than a single acrylic jar, for example. “Brands are always looking for more innovative, sustainable materials, as consumers have become more demanding about these aspects”, explains Santiago Reyes, Sales Account Manager. Tip: ask your packaging developer if they’re working with new, eco-friendly solutions!
You might not want to share the formulation of your product, but what about if it carries any ingredient that might require a special container? “We always recommend compatibility tests when the product brings new or strong formulas”, says Maria Infante, Key Account Manager from Quadpack. The extra care guarantees that your product will be kept safe and stable, either it’s a new launching or a formula change.
Don’t worry if you don’t know much about decoration techniques. Hot stamping, silk-screening and digital printing are jargons that your packaging salespeople will explain you about. All you need to share with them is the effect you want to cause on your clients, your budget and your product market positioning.
Your brand is soft-launching a product, testing a specific market or want to make a limited edition? Consult your packaging vendor about its MOQ policies. We can be flexible about minimal quantities depending on your project.
You don’t need to tell your target price but must be open about your packaging budget. As you share your financial capabilities, salespeople will save you time, narrowing options down and delivering quotes that make sense for your business.
Do you want to know more about beauty packaging and how to get the best solution for your product? Get in touch!
The art of PET injection moulding
The vast majority of beauty packaging solutions are made of some kind of plastic. PET is a popular material, being recyclable, flexible and compatible with many kinds of formulations. Injection moulding allows it to be shaped into jars, rigid bottles and a host of other pack types.
Dopamine beauty: this 2023 trend is all about colour!
Since the pandemic, well-being has become the main priority for consumers – and the market has answered their needs by launching uplifting makeup and skincare products. Fun packs and applicators that allow self-expression and use colours to enhance optimism and happiness are on the rise and will continue in 2023.
The new baby care trend: premium and sustainable
Since the pandemic, baby products are booming: inspired by the ‘clean beauty’ movement, brands are prioritising premium, sustainable ingredients and packaging that are respectful to the environment. It’s a global trend driven by booming markets such as Asia Pacific and the Americas.
Genderless beauty is the new normal
It’s time to drop the word ‘trend’ and realise that genderless beauty has become the norm in cosmetics. Celebrities, influencers and the general public are adopting gender-fluid aesthetics that use clothes, hairstyles, makeup and other visual elements to celebrate self-expression and inclusivity.
Understanding the impact of your beauty packaging: what is a Life Cycle Assessment?
How can we measure the impact of our packaging on the environment? How to provide clients with reliable data about product sustainability? Challenged by these questions and aligned with our Positive Impact Packaging strategy, the Quadpack team looked for tools and solutions that could deliver a comprehensive, science-based environmental impact assessment.
'Skintellectuals': the new generation of savvy beauty consumers
Niacinamide, hyaluronic acid, salicylic acid: if you know what these ingredients do for the skin, you’re part of a growing tribe called the 'skintellectuals'. Savvy and extremely curious, these consumers are driving a revolution towards more transparent information in the beauty industry.
‘Wood and beauty packaging’, an exclusive white paper
A versatile and sustainable material, wood has been used for creating aesthetic impact since times immemorial. More recently, wood attracted attention for its endless qualities: functionality, strength and beauty, breaking ground as an optimal solution for environmentally-conscious industries. There are, however, some myths surrounding wood harvesting, manufacturing and performance.
Sustainable luxury: the latest trends from Luxepack Monaco 2021
Sustainability was never taken so seriously by luxury brands. Circular economy regulations, industry commitments and growing consumer demand for more environmentally-respectful solutions are making the packaging sector rethink luxury. This was evident at Luxepack Monaco, which was back to its on-site format in 2021.
Safe beauty, the skincare trend that is here to stay
Priorities have shifted. New elements have been incorporated into consumers’ routines: masks, sanitisers, soaps, and all things touchless are now part of their lifestyles. The ‘clean beauty’ trend, popular in pre-pandemic times, has now evolved due to an increasing concern about contamination, and ‘safe beauty’ is the new trend that industry experts are talking about.
Beauty market trends: an industry overview
There is something promising in the kingdom of beauty. The end of 2020 and the start of 2021 have shown some mergers and acquisitions activity that gives a hint of how the cosmetics market will look in the next few years. Although cautious, investors are looking to position themselves for a post-COVID future, focusing on mid-tier brands with a strong sustainable approach.
Beauty trends to watch in 2021
2020 has been a challenging year, where businesses have had to test their resilience, innovation and agility. A forced change in routine due to COVID-19 has left its mark on behaviours and expectations, and 2021 starts on an uncertain note for many cosmetics businesses, although some trends can already be seen out there.
Smart manufacturing, in the region, for the region
The fourth article of Quadpack’s packaging development series dives into our manufacturing processes and capabilities – and how they help beauty brands perform. We invite you to discover how our manufacturing teams work to deliver the perfect packaging for each client.
Embracing the difference: the power of empathy
Activism and transparency are at the core of Breaking moulds, one of the #qppackfuture themes based on Quadpack Design Team’s perspective of how people will live and connect in the next few years. Quadpack’s Design Team has developed prototypes that represent the Breaking Moulds theme.
Less is more: when buying has meaning
Conscious consumerism is rising. While people all around the world have been increasingly aware of what’s behind the advertising, paying attention to products’ ingredients and sourcing, in recent times the environmental and social impact of every purchase has also become a general concern.
Beauty e-commerce enters a new era
At some point so far this year, half of the world’s population has been asked or ordered to stay home. The COVID-19 pandemic has changed most of our habits and the purchasing experience is one of the most affected. Quadpack interviewed some of its global clients to better understand what’s behind the e-commerce ‘new normal’.
The world is our lab
Meet Community Lab, one of the themes of #qppackfuture that will help you understand what’s to come. Community Lab is one of the themes presented by #qppackfuture this year, as part of in-depth research made by Quadpack’s Design team to understand how people’s lives will be in the next years.
Waterless beauty: a sustainable innovation
Waterless formulas have become a smart, green solution for beauty brands, answering to consumers’ needs for more eco-conscious products. Besides saving water, which is the main ingredient in many cosmetic formulas, these products allow reduced packaging and are mostly preservative-free, since these additives are used to avoid bacterial contamination that is common in water.
CBD, the trend you won’t want to miss
Forget the taboo. Cannabis sativa is not a synonym of narcotics – this resourceful plant has much more to offer than meets the eye. From textiles to medicine that helps many conditions like Parkinson’s and epilepsy, the famous hemp is multi-purpose and may have amazing effects if added into your skincare routine.
- Jo Webb
- Company News -> QP Corporate News
- Created 22 Aug 2019
- Modified 30 Aug 2019
- Hits 2358