Webinars and online exhibitions have boomed in 2020 and brought more ways to interact with customers and partners
The beauty industry has always relied on the senses to promote its products: touching, seeing, smelling and trying a product has been an integral part of sales and marketing strategies. Until now. COVID-19 has caused a dramatic shift in how brands interact with their audiences, particularly affecting events and exhibitions.
Since May 2020, Quadpack has organised 4 webinars, ranging from topics like design, sustainable materials, future trends and the importance of cosmetics packaging for start-up brands. Unlike a physical event, the webinars aim to provide content as an added value to attendants. “Our goals are to spark collaboration with brands and to improve the quality of interactions we have with our clients, besides positioning ourselves as a reference in beauty trends,” says Sarah Eaves, Quadpack’s Marketing Manager. Although the financial investment is much more modest, online events require much more time and preparation in presentations, rehearsals and training. “We’ve really seen the benefit of reaching out to more people in different regions, something that we wouldn’t have usually been able to without this tool.”
Technology has been supporting brands in keeping the conversation open with clients and partners, opening interaction possibilities on online platforms. “When travelling was impossible or not recommended, and exhibitions started to be postponed or cancelled, we decided to use technologies we built for design and marketing purposes to create virtual events,” says Lars Hoffmann, Chief Operating Officer of Webpac, a cloud-based platform for packaging brands and suppliers. Webpac has launched its first-ever virtual exhibition, Webpackaging LIVE, bringing offline features to an online environment. Running from September to November 2020, the exhibition shows 3D versions of products, with links to catalogues, specifications and even the possibility to interact with a sales representative. “Differently from webinars or other content-based virtual events, our focus is on the product. We believe it’s a natural evolution of how to display packaging,” he says.
Although the COVID-19 pandemic represents a challenge for exhibitions and event managers, it has also accelerated an inevitable trend. A few weeks before the lockdown, in January 2020, the Beauty Cluster Barcelona (BCB) invested in new equipment to stream their workshops and events. They were, without realising it, preparing themselves for the challenging times to come. “We had time to experiment it before and we liked the format,” explains Ivan Borrego Valverde, BCB’s General Manager. Since then, around 60 webinars, talks, forums and workshops were done virtually, fifty per cent more than in previous years. It allowed them to have more international speakers and attendants, although he believes the attention span and the networking are still compromised. “We’re well adapted to the online environment and platforms have evolved rapidly, but many people miss the face-to-face contact.” The future lies with hybrid events, he believes, and BCB is preparing to come back with physical conferences soon, with a limited forum, a wide streaming capacity and the possibility of a deeper B2B interaction.
Quadpack has plans to continue organising webinars, in parallel with traditional events. “It’s a complementary tool that allows us to collaborate with our partners, share Quadpack’s expertise, skills and knowledge. We would like the people who attend our webinars to be inspired by their content and want to work with Quadpack in the future,” says Eaves.
Quadpack sets up laboratory services in the Americas
Beauty brands in the Americas now have access to testing services of their packaging at Quadpack’s facilities in Dallas, Texas. The service adds a further level of quality control, as Quadpack seeks to offer solutions in the region, for the region.
Quadpackers volunteer for youth inclusion
Eight Quadpackers from France have engaged in a volunteer project to help young people prepare for the job market. The project is part of Pro'Pulse, a free preparatory course with a personalised and comprehensive approach that facilitates access to apprenticeship for young people without qualifications.
Quadpack receives EcoVadis Gold Medal for sustainability performance
Quadpack has been awarded a Gold Medal by EcoVadis, the global, independent rating agency for sustainability management. The beauty packaging provider has improved its score thanks to its policies and actions in ethics, labour & human rights, environment and sustainable procurement.
Innovative collaboration for microplastics research
Quadpack Foundation has partnered with UAB Research Park to support scientific research on microplastics and their effects on people and the environment. The foundation sponsored the 12th edition of Generació d’Idees, an initiative that aims to foster the entrepreneurial spirit and innovation culture among researchers and doctoral students, connecting them with the current challenges of industries.
Pioneering 3D printing technology produces functional, ultra-realistic models
Quadpack has expanded the 3D modelling capability at its UK-based rapid prototyping centre. Following an upgrade to Stratasys’ J850 Prime 3D printer, it is now working with new materials to offer new finishes, textures and Pantone colours. The current setup enables it to produce fully-functional models that look more realistic than ever.
Structural measures reinforce good governance at Quadpack
Quadpack’s governance structure has been strengthened at board level, with the appointment of its first independent members. In addition, three new committees have been created focused on sustainability, audit and risk, and remunerations and nominations.
From dreams to reality: youth innovation in sustainable packaging
For the fourth consecutive year, Quadpack collaborates with Elisava design school on students’ final degree projects. The graduate project gives Quadpack unique insights into the minds of the next generation, bringing fresh thinking to industry issues, while supporting young designers as they embark on their career.
Fostering innovation with creative young talent
Imagine a fragrance accessory that is both an aromatherapy device and a bold fashion statement. Too futuristic and conceptual? Perhaps – but this product exists, has a name and a creator: ‘NI’ was developed in 2018 by designer Amaia Aranzabal as a final-year project at the prestigious Elisava design and engineering school in Barcelona, Spain. The challenge for that year’s graduating class had been set by Quadpack, partnering with Elisava for the first time.
Sharing value by supporting the community
From May to July, 13 volunteers from Quadpack went to the Casal dels Infants’ headquarters, in Barcelona, to share their knowledge and professional experiences with 18 people at risk of social exclusion. While Casal dels Infants covers the behavioural component of the training, the technical subjects are taught by experts – volunteers that work in organisations like Quadpack.
Collaboration marks Quadpack’s Asian expansion plans
Quadpack has appointed Korean packaging manufacturer LM as ‘Quadpack Official Partner’, to help accelerate its penetration of the Asian market. Along with the agreement with Yuga in China announced in February, Quadpack is establishing partnerships in a new, regional operating model designed to help build the Quadpack brand.
Quadpack embarks on Industry 4.0
Smart manufacturing is opening a whole new world of opportunities for Quadpack. After months of pilot tests, the beauty packaging manufacturer and provider is launching its Industry 4.0 project at the Quadpack Wood plant. The wooden components factory now has 63 machines connected by Internet of Things (IoT) devices that will provide real-time data, giving process visibility and efficiency control of the equipment.
Quadpack scores ‘Leading’ APCO sustainability rating in Australia
Quadpack’s sustainability performance rated highly in the 2021 Annual Report of the Australian Packaging Covenant Organisation. The score reflects the implementation of Quadpack's sustainability strategy, a new framework set in motion at the start of 2020.
New investments put Quadpack at the forefront of smart manufacturing
Increased manufacturing capabilities are one of Quadpack’s priorities for the next four years. By 2025, the beauty packaging provider aims to lead innovations in airless and sustainable products, offering solutions “in the region, for the region”. With a clear strategy and a roadmap in mind, Quadpack’s Operations team has the mission of strengthening its industrial capacity through ambitious investments that are being globally deployed.
Packaging with a positive impact on people and the planet
Sustainability is a long-term commitment with innovation, transparency and change. As a packaging manufacturer and provider, Quadpack is directing the sustainable transformation of its portfolio through its ‘positive-impact packaging’ strategy. By using data-based assessment tools to measure products’ carbon footprint, circularity and other key performance indicators, the strategy brings more accountability to Quadpack’s sustainable innovations.
Quadpack sets its sights on China with Yuga partnership
The growth of the Chinese cosmetics industry has prompted Quadpack to commence a commercial push into the domestic market. An agreement with long-term partner Yuga will allow Quadpack to offer its Q-Line range to brands seeking the quality, performance and distinction of products ‘Made in Europe’.
2021: It’s time to embrace the change and build a better future for all our stakeholders!
2020 came as a ‘stress test’ to all businesses and industries, ours being no exception. The challenges, however, helped us evolve as a business and as individuals. As the year draws to a close, I’m grateful to our team, our clients, our banks and our partners for what 2020 brought us: more resilience, collaboration and empathy.
Louvrette one year on: a successful journey
What happens when German engineering excellence meets creativity born in Barcelona? A raft of innovative solutions, developed, produced and delivered in a way that’s sustainable, creative and efficient. That is just one of the outcomes of the rare but successful ‘marriage’ between German manufacturer Louvrette and Quadpack. A lot has happened in the year since the acquisition, which pushed Quadpack into the Top 10 of European beauty packaging providers.
Doing it right, differently, better
In a new world marked by changing behaviours and conscious consumerism, needs and market demands, businesses are increasingly governed by ESG (environmental, social and governance) standards. For years, Quadpack has been committed to these three factors that measure the environmental and societal impact of a company.
On 1st of June, 2020, Quadpack started operating in Japan, with the opening of a commercial office. With a strong presence in the Asia Pacific region, with facilities in Australia, China mainland, Hong Kong, Taiwan and Korea, Quadpack lands in Japan with high expectations about one of the most promising markets for the beauty packaging industry.
- Jo Webb
- Company News -> QP Corporate News
- Created 29 Oct 2020
- Modified 26 May 2021
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