Generation Z sets the tone for cosmetics and the beauty industry transformation
While beauty brands were facing the challenge of digital transformation, a new generation was taking over as prime consumers. 2022 starts with a focus on Generation Z, which grew up ‘digital’ and is socially and environmentally concerned. This group is now making the purchasing decisions that influence product launches and brand positioning.
Quadpack’s Market Insights team analysed the rising trends that will affect the beauty industry in 2022. All sum up the mindset of a principled, yet playful generation.
Post-COVID awakening – Joy and playfulness are the new keywords for colour cosmetics. Young consumers want a fun routine with products that stimulate their creativity. Limited editions and collaborations with bold colours, glitter and unique textures invite the consumer to have fun.
Ethics first – Consumers are less willing to compromise their beliefs over an attractive product or brand. The beauty industry must truly commit to social and environmental causes, being transparent every step of the way. As young people are increasingly informed and educated, they spot greenwashing in a heartbeat.
Nature meets tech – As an evolution of the ‘natural beauty’ trend, consumers are more open to lab-made solutions that help protect the environment. From an ingredient that replaces animal origin elements to a mineral sunscreen that is not harmful to coral reefs, tech for good is always welcome.
Radical inclusion – The era of ‘hiding imperfections’ is about to die – at least for now. Freckles, spots, wrinkles, folds, are personal marks and should be enhanced by make-up. Brands must be inclusive and bring diverse solutions or risk being boycotted.
Healthification – Products that make people look and smell good are desirable, but not enough to conquer their hearts. Besides having beautifying and healthy effects, cosmetics should tackle wellbeing and bring holistic benefits, for the body and the mind.
Make-up for digital – Gen Z established TikTok and their virtual lives are more important than ever. While some brands are launching try-on filters and apps, others are focusing on products that help the consumer look good on camera.
The art of PET injection moulding
The vast majority of beauty packaging solutions are made of some kind of plastic. PET is a popular material, being recyclable, flexible and compatible with many kinds of formulations. Injection moulding allows it to be shaped into jars, rigid bottles and a host of other pack types.
Dopamine beauty: this 2023 trend is all about colour!
Since the pandemic, well-being has become the main priority for consumers – and the market has answered their needs by launching uplifting makeup and skincare products. Fun packs and applicators that allow self-expression and use colours to enhance optimism and happiness are on the rise and will continue in 2023.
The new baby care trend: premium and sustainable
Since the pandemic, baby products are booming: inspired by the ‘clean beauty’ movement, brands are prioritising premium, sustainable ingredients and packaging that are respectful to the environment. It’s a global trend driven by booming markets such as Asia Pacific and the Americas.
Genderless beauty is the new normal
It’s time to drop the word ‘trend’ and realise that genderless beauty has become the norm in cosmetics. Celebrities, influencers and the general public are adopting gender-fluid aesthetics that use clothes, hairstyles, makeup and other visual elements to celebrate self-expression and inclusivity.
Understanding the impact of your beauty packaging: what is a Life Cycle Assessment?
How can we measure the impact of our packaging on the environment? How to provide clients with reliable data about product sustainability? Challenged by these questions and aligned with our Positive Impact Packaging strategy, the Quadpack team looked for tools and solutions that could deliver a comprehensive, science-based environmental impact assessment.
'Skintellectuals': the new generation of savvy beauty consumers
Niacinamide, hyaluronic acid, salicylic acid: if you know what these ingredients do for the skin, you’re part of a growing tribe called the 'skintellectuals'. Savvy and extremely curious, these consumers are driving a revolution towards more transparent information in the beauty industry.
‘Wood and beauty packaging’, an exclusive white paper
A versatile and sustainable material, wood has been used for creating aesthetic impact since times immemorial. More recently, wood attracted attention for its endless qualities: functionality, strength and beauty, breaking ground as an optimal solution for environmentally-conscious industries. There are, however, some myths surrounding wood harvesting, manufacturing and performance.
Sustainable luxury: the latest trends from Luxepack Monaco 2021
Sustainability was never taken so seriously by luxury brands. Circular economy regulations, industry commitments and growing consumer demand for more environmentally-respectful solutions are making the packaging sector rethink luxury. This was evident at Luxepack Monaco, which was back to its on-site format in 2021.
Safe beauty, the skincare trend that is here to stay
Priorities have shifted. New elements have been incorporated into consumers’ routines: masks, sanitisers, soaps, and all things touchless are now part of their lifestyles. The ‘clean beauty’ trend, popular in pre-pandemic times, has now evolved due to an increasing concern about contamination, and ‘safe beauty’ is the new trend that industry experts are talking about.
Beauty market trends: an industry overview
There is something promising in the kingdom of beauty. The end of 2020 and the start of 2021 have shown some mergers and acquisitions activity that gives a hint of how the cosmetics market will look in the next few years. Although cautious, investors are looking to position themselves for a post-COVID future, focusing on mid-tier brands with a strong sustainable approach.
Beauty trends to watch in 2021
2020 has been a challenging year, where businesses have had to test their resilience, innovation and agility. A forced change in routine due to COVID-19 has left its mark on behaviours and expectations, and 2021 starts on an uncertain note for many cosmetics businesses, although some trends can already be seen out there.
Smart manufacturing, in the region, for the region
The fourth article of Quadpack’s packaging development series dives into our manufacturing processes and capabilities – and how they help beauty brands perform. We invite you to discover how our manufacturing teams work to deliver the perfect packaging for each client.
Embracing the difference: the power of empathy
Activism and transparency are at the core of Breaking moulds, one of the #qppackfuture themes based on Quadpack Design Team’s perspective of how people will live and connect in the next few years. Quadpack’s Design Team has developed prototypes that represent the Breaking Moulds theme.
Less is more: when buying has meaning
Conscious consumerism is rising. While people all around the world have been increasingly aware of what’s behind the advertising, paying attention to products’ ingredients and sourcing, in recent times the environmental and social impact of every purchase has also become a general concern.
Beauty e-commerce enters a new era
At some point so far this year, half of the world’s population has been asked or ordered to stay home. The COVID-19 pandemic has changed most of our habits and the purchasing experience is one of the most affected. Quadpack interviewed some of its global clients to better understand what’s behind the e-commerce ‘new normal’.
The world is our lab
Meet Community Lab, one of the themes of #qppackfuture that will help you understand what’s to come. Community Lab is one of the themes presented by #qppackfuture this year, as part of in-depth research made by Quadpack’s Design team to understand how people’s lives will be in the next years.
Waterless beauty: a sustainable innovation
Waterless formulas have become a smart, green solution for beauty brands, answering to consumers’ needs for more eco-conscious products. Besides saving water, which is the main ingredient in many cosmetic formulas, these products allow reduced packaging and are mostly preservative-free, since these additives are used to avoid bacterial contamination that is common in water.
CBD, the trend you won’t want to miss
Forget the taboo. Cannabis sativa is not a synonym of narcotics – this resourceful plant has much more to offer than meets the eye. From textiles to medicine that helps many conditions like Parkinson’s and epilepsy, the famous hemp is multi-purpose and may have amazing effects if added into your skincare routine.
The fantastic factory of ideas – transforming trends into products
In this first article of our series about product development, we take a glimpse into the early stages of design through the work of Quadpack’s department of Design and Advanced Technology, which tracks trends and behaviours, and distils them into tomorrow’s packaging innovations.
Modern but Mature, Lavinia Is Curious about What's to Come
The most experienced member of the Quadpack Family doesn’t believe in age labels. Her beauty routine translates into a mix of traditional and new: while she’s kept loyal to her favourite brands so far, she’s curious about new formulas and packs.
A day in the life of Lauren, Quadpack's proud eco-citizen
Like many urban spirits, Lauren loves her busy life. As an ever-connected urban citizen, she’s already ordered everything online, making sure that the packaging is reusable and recyclable. Tired but still committed to her self-care, she doesn’t forget to finish the day with her beauty regime.
- Bianka Cramblit
- Company News -> QP Corporate News
- Created 23 Nov 2021
- Modified 19 Nov 2021
- Hits 1834