With the aim to have a positive impact on all their stakeholders, the B Corp ecosystem is thriving
In the last few years, a growing community of corporate leaders believe that businesses should do more than selling safe, healthy and environmentally respectful products. As important social actors, companies should get involved in strengthening communities, environmental action and governance, balancing profit and purpose. By early 2022, Quadpack aims to be one of the 4,000-plus B Corps worldwide who share a common objective: to use business as a force for good.
In the third article of our series of interviews with experts and partners about the future of packaging, we talked to Sofía Isasmendi, Director of Programs and Partnerships of B Lab Spain, a non-profit organisation that advocates for a culture shift where businesses help build a more sustainable economy.
What is B Corp?
B Corp refers to a global movement of people using business as a force for good. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.
Society’s most challenging problems cannot be solved by government and non-profits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth to a greater end: positive impact for their employees, communities, and the environment.
How does the B Corp certification benefit companies?
B Corporations want to build a new ecosystem, comprised of innovative, passionate and forward-thinking business leaders that celebrate being the best for the world, rather than the best in the world.
Several benefits of becoming a Certified B Corporation are: being part of a community of leaders; attracting talent and engaging employees; increasing credibility and building trust, benchmarking and improving performance; and protecting a company’s mission for the long term.
How can B Corp help businesses improve their impact on society and the environment?
One of the biggest benefits of the certification process is the B Impact Assessment, a free tool that measures the social and environmental performance of the entire company. This enables any business to measure the impact of its operations on its workers, its community and the environment; to compare itself to its industry peers; and to measurably improve its performance over time. No matter how sustainable your business already is (or is not), you will undoubtedly find blind spots that you can address to further benefit your stakeholders.
The B Impact Assessment highlights ways for businesses to exercise their influence to create ripple effects for more positive impact through their stakeholders — supply chain, workers customers, and the environment — by including them in their decision-making processes.
How do you envision the future of business?
We envision a global economy that uses business as a force for good.
This economy is comprised of a new type of corporation - the B Corporation - which is purpose-driven and creates benefit for all stakeholders, not just shareholders.
As B Corporations and leaders of this emerging economy, we believe that we must be the change we seek in the world. That all business ought to be conducted as if people and places mattered.
That, through their products, practices and profits, businesses should aspire to do no harm and benefit all. To do so, we must act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.
The future of packaging is a series of interviews with Quadpack’s partners and experts who share value and knowledge about trends and technologies that will transform our industry.
“B Corp is about transforming the whole company”
Thousands of businesses are joining the B Corp community worldwide, driven by a purpose of making a positive impact on society and the environment. But what does B Corp mean to companies and how deep is the transformation required to join it? Pablo Sanchez, Managing Director of B Lab Spain helps us to answer these and more questions.
The future of packaging: 3D printing as a source of innovation
The packaging supply chain is all about efficiency. In a disruptive scenario where industries must offer sustainable and smart solutions, new 3D printing technologies allow them to provide real-looking samples, saving resources and accelerating the development process.
The future of packaging: connected, personalised and sustainable
In a new series about the future of packaging, Quadpack invites experts to talk about trends and solutions that are changing our business, sharing knowledge with our stakeholders. First up is Johan Wüthrich, CEO and founder of KaiosID, a Swiss-based company that provides an invisible product identification solution to safeguard products, brands and connect with consumers by the scan of a connected packaging with a smartphone.
Youth empowerment to change futures
A Quadpack Foundation partner, the Catalan charity Fundació Impulsa connects businesses and students to help improve their opportunities. We interviewed Alejandra Manau, Executive Director, and Marta Miró, Programme Coordinator of Fundació Impulsa, about their projects' reach and importance.
Building beauty brands in a disruptive landscape: an interview with The Beauty Makers
As the world changes in an accelerated pace, beauty branding is being reconfigured. In this interview, Nora Hamelin and Ambra Orini, founders of The Beauty Makers (TBM), Quadpack partner and expert in beauty marketing, brand creation and product development, guide us through these new frontiers.
Agility, the secret ingredient to respond to the crisis
Months before the pandemic turned the world upside down, Quadpack developed a new business strategy for the next 5 years. Caught by the crisis, this well thought out action plan has proven itself right and has helped the organisation have a clearer vision while it navigates stormy waters. We invited Quadpack’s COO Fabrice Revert to talk about how agility, one of the five pillars of the new strategy, is key for the future growth of the company.
How can beauty companies meet green and sustainability targets?
One of the major movements being seen across the packaging board and not just within the beauty industry is that of sustainability. As a well-known global beauty packaging supplier, and one of the top 20 European beauty solution suppliers, Quadpack takes sustainability very seriously.
Quadpack consolidates growth as it marks its position in the top 20 European beauty solution suppliers
There's no doubting that Quadpack has been working hard to grow and now benefits a dynamic presence within the beauty packaging market. The company celebrates its 15 year anniversary this year and the Quadpack name is now firming established as a go-to manufacturer and supplier within the beauty industry. Sarah Eaves explains how Quadpack has achieved its well-deserved success.
Quadpack prepares for expansion as John McDermott takes on role of COO
He was the founder and owner of Collcap and is now a board member of Quadpack Industries, following the merger of the two companies. John McDermott now takes on the role of Chief Operating Officer for the group, working with Manufacturing Division Director Ernesto Cara and Supply Chain Director Alex San Miguel, as the company prepares to expand its operations. Here, he tells us of his role, his plans and his experience throughout the merger.
Sustainable forests: Quadpack interviews Juan Luis Abian Perruca, Executive Director of the Forest Ownership Centre of Catalonia
Can a commercial forest be 100% sustainable? What is 'certified' wood and why should we care? Quadpack interviews Juan Luis Abian Perruca, Executive Director of the Forest Ownership Centre of Catalonia which provides technical and administrative support to the Catalan Association that promotes the PEFC in Catalonia, who explains.
Sylvie de France interview: Designing the perfect perfume bottle
What makes a good perfume bottle design? Its shape? The materials used? Or the fact that it starts a whole new trend? Packaging designer Sylvie de France – currently creating a range of Q-Line perfume bottles for Quadpack – explains how she incorporates that certain 'je ne sais quoi' that makes her designs so special.
Quadpack interviews Antoni Arola about design
With Armand Basi's Wild Forest for Men continuing to scoop up packaging awards, it is clear that wood is a material that is positively trending. Does this mean we will see more of this kind of packaging in future? What inspires designers to integrate it into a pack? And where does such a design begin? Antoni Arola, head of the design studio responsible for Wild Forest, grants an exclusive insight into what makes a good perfume bottle design.
A Quadpack expert's view: Wood's natural beauty
It's trending, it's distinctive, it's natural. The series of interviews with Quadpack's specialists continues and on this occasion it's on the subject of wood. Jaume Ordeig, Product Specialist – Wood, explains just what wood can add to the packaging of cosmetics and perfumery products.
Natura Bissé: 10 years in the luxury beauty sector
Our series of 10th anniversary news items continues, with an interview with our most long-standing client, Natura Bissé. Senior VP of Marketing Patricia Fisas recounts how the beauty market has changed and looks back on a working relationship that has spanned a decade.
- Bianka Cramblit
- Interview -> QP Interview
- Created 23 Nov 2021
- Modified 19 Nov 2021
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