Excellence in design: Quadpack's new colour stick

  • Quadpack

True to its mission, Quadpack has taken a trending product and improved on its design. The new Jumbo stick enables beauty brands to launch a high-performance pen for lip or eye colour. Co-developed with lipstick specialist Brivaplast, this exceptional product introduces two important technical enhancements.

First, the Jumbo stick features a redesigned mechanism to prevent tilting. As a result, the colour bullet twists up and down in a perfect, straight line, preventing damage and making application easier and more comfortable.

In addition, the Jumbo stick has a new, Quadpack-registered system for colour identification. This uses coin-shaped, colour-coding discs – which can be decorated with a logo – that snap into the bottom of the pack. In this way, the colour code can be added during final assembly, allowing clients to buy and store the product ahead of time and prepare for a tactical response to market demand. 

When placed upside-down in a retail display, the colour reference is visible without removing the pack from the stand. Alternatively, metal bottom is also available. All pack elements can be decorated using a host of techniques to create a lip or eye colour pen that looks great – and functions perfectly.


  • Make-up

See also

The New Magnetic Stylo – It's all in the click

Quadpack has developed a high-tech gesture for lipsticks with the new Magnetic Stylo; a stylish lipstick case that closes magnetically with the snip of a click! Its elongated shape is designed for slanted tip lipsticks, a design cue that denotes a premium product. It is crafted in shiny metal, a material that communicates luxury, is cool to touch, and can be decorated with a wide range of techniques, from anodizing, to embossing and silkscreen printing.

Yonwoo Ampoule Dropper: turning skincare upside down

The beauty world is becoming more inclusive than ever, with fragrance, make-up and skincare products tailored for a more diverse audience. The latest trend of customising face creams with boosters and other active ingredients means you can tailor your product to your own, individual needs. These high-tech formula depend on precision dosage. Now, Quadpack proposes an innovative way to dispense these technical formulas, while giving consumers greater control: the Yonwoo Ampoule Dropper.

Beauty in a stick

The curse is broken! The days of leaking creams and shattered powder in your handbag are over, thanks to today’s new solid formulas. They save us from spillage and perform just as well as liquid or powder products. With on-the-go beauty and personal care high on the list of consumers’ priorities, it's no wonder that these practical, easily-transportable products continue to gain traction. Quadpack's latest stick from Yonwoo is the perfect travel-sized container for the new generation of skincare, make-up and fragrance balms.

  • Gratiela Adriana Stefan
  • Product Info -> QP Product Info
  • English
  • Created 21 Feb 2014
  • Modified 23 Jul 2018
  • Hits 2825