Webpackaging logo

The jar that defied the recession

  • Quadpack
Asia, East Asia, South Korea, Primary Packaging, Airless Packs, Jars, Pots, Plastic, Plastic - PP

What do you do when the global economy is in a slump? Expand, of course! Rather than tightening the reins, Korean airless giant Yonwoo identified new opportunities and new markets to exploit. Its unconventional approach has resulted in a best-selling airless cream jar running at a capacity of 30,000 pieces a day.

Since first bringing airless to market 12 years ago, Yonwoo's ongoing education campaign has been extolling the benefits of this technology. Less product contamination, greater ease of use and less need for artificial preservatives, to name a few.

Premium brands were quick to recognise its value. This elite group of early adopters propelled the popularity of airless packs, while Yonwoo’s improved production methods allowed it to issue a more economical range for the masstige market.

The Econo range of PP airless containers was an instant hit. So, when Yonwoo invested $8m in two new production plants earlier this year, it dedicated $4.3m and 3,000m2 solely to the manufacture of the Econo cream jar. The factory is now fulfilling a 10m piece order and the jar has become the company’s top-selling product.

Yonwoo's Econo range is available exclusively from Quadpack.

 

Quadtags
  • Investors

    See also

    Fostering innovation with creative young talent

    Imagine a fragrance accessory that is both an aromatherapy device and a bold fashion statement. Too futuristic and conceptual? Perhaps – but this product exists, has a name and a creator: ‘NI’ was developed in 2018 by designer Amaia Aranzabal as a final-year project at the prestigious Elisava design and engineering school in Barcelona, Spain. The challenge for that year’s graduating class had been set by Quadpack, partnering with Elisava for the first time.

    New investments put Quadpack at the forefront of smart manufacturing

    Increased manufacturing capabilities are one of Quadpack’s priorities for the next four years. By 2025, the beauty packaging provider aims to lead innovations in airless and sustainable products, offering solutions “in the region, for the region”. With a clear strategy and a roadmap in mind, Quadpack’s Operations team has the mission of strengthening its industrial capacity through ambitious investments that are being globally deployed.

    Packaging with a positive impact on people and the planet

    Sustainability is a long-term commitment with innovation, transparency and change. As a packaging manufacturer and provider, Quadpack is directing the sustainable transformation of its portfolio through its ‘positive-impact packaging’ strategy. By using data-based assessment tools to measure products’ carbon footprint, circularity and other key performance indicators, the strategy brings more accountability to Quadpack’s sustainable innovations.

    Louvrette one year on: a successful journey

    What happens when German engineering excellence meets creativity born in Barcelona? A raft of innovative solutions, developed, produced and delivered in a way that’s sustainable, creative and efficient. That is just one of the outcomes of the rare but successful ‘marriage’ between German manufacturer Louvrette and Quadpack. A lot has happened in the year since the acquisition, which pushed Quadpack into the Top 10 of European beauty packaging providers.

    • Company News -> QP Corporate News
    • English
    • Modified 23 Jul 2018
    • Hits 1732