Korean brand The SAEM is all about nature. There, it finds inspiration for its products, which focus on natural ingredients and healthy beauty, with an emphasis on ethnic wisdom and a deep respect for the environment. When it developed its new prestige skincare range for men, it wanted the packaging to reflect its ethos, so wood was a natural choice.
The SAEM Classic Homme is a skin-strengthening treatment for men that deeply hydrates and revitalises men’s rough and tight skin, with a sophisticated fragrance expressing masculinity and warmth. The range comprises a Toner and Moisturiser, contained in 130ml bottles.
Following a recommendation from Korean partner Yonwoo, The SAEM selected Quadpack as its packaging provider to design and manufacture a high-end wooden cap for the range. With an extensive team in place in the Asia-Pacific region, including an office in Seoul, Quadpack was able to offer a superior product from its Quadpack Wood factory in Spain.
Quadpack’s Asian team worked closely with the wood experts at the factory, to develop exactly the right component for the brand. A cylindrical cap was professionally crafted in ash, using raw material sourced from sustainably-managed forests. The geometric design follows the shape of the bottle, for a strong upright profile that’s perfect for the range. The natural grain pattern is left exposed – one you can see, feel and touch, adding a sensory level to the pack.
The SAEM Classic Homme is now available from the brand’s stores in Asia and the US.