Precision, creativity, craftsmanship, heritage and innovation; the art of horlogerie and perfume have much in common.
Franck Muller, the prestigious Swiss watchmaker, decided to explore this special relationship with the creation of five exquisite Franck Muller eau de parfums. Quadpack’s product development team made the magic happen for this very special project.
The concept stage
All great design is born with an idea. Quadpack presented the client with a series of sketches for bottles inspired by the form of a classic, elongated watch face, with the cap representing the watch’s crown.
Technology steps in
Once the hand drawn concept was approved, technology stepped in. 2D drawing is a digitally-generated image of the design that both client and manufacturer, guided by Quadpack, can refine, tweak and test, ultimately making sure all facets of the manufacturing process are do-able, and there will be no surprises on the production line.
The 3D prototype
3D printing has accelerated and made more cost effective the early stages of bespoke packaging development, and Quadpack’s Design and Advanced Technologies department has invested heavily in the latest 3D printing machinery.
With an accurate prototype in hand, team members were able to feel the final result, such as the bottle’s weight, dimensions, how it looks on the shelf and comfortably it sits in the hand; all vital considerations for a product as sensual and personal as fragrance.
The finishing touches
Decoration and finishes had to express the haute prestige values of the Franck Muller name, and involved a number of sophisticated techniques.
The bottle sides and cap were screen-printed in a shiny gold, leaving the interior frames on the front and rear faces clear. A composition of clock-face numbers were laser cut onto the rear face, which when viewed from the front, seemingly ‘dance’ through the perfume’s liquid sheen.
The front face was silk-screened with Franck Muller’s elegant logo and the fragrance reference. It was the final touch in what is destined to be a perfume bottle that will withstand the test of time.
Woodacity® answers Shiseido’s dream for its new fragrance collection
When there’s a will, there’s a way. The old saying applies perfectly to the collaboration between Quadpack and Shiseido for the Woodacity® cap that dresses the new fragrances ‘L’Eau d’Issey Eau & Magnolia’ and ‘L’Eau d’Issey pour Homme Eau & Cedre’.
Quadpack’s wooden touch for the refillable Acqua di Giò Eau de Parfum
Giorgio Armani has chosen a sustainably-sourced wooden cap made by Quadpack for its latest fragrance innovation. The new refillable Acqua di Giò Eau de Parfum by Giorgio Armani represents a landmark in the brand’s carbon footprint reduction efforts.
Premium wellness blends enhanced with biobased packaging
Australian brand Swisse Wellness continues to innovate within the growing market of edible beauty and wellness supplements with a new range of premium blends. The brand offers the biobased 200ml jar from Sulapac® Nordic Collection by Quadpack as a complimentary gift to regular subscribers as a refillable packaging solution that leaves no microplastics behind.
Cellular Goods launches lab-made cannabinoid skincare
UK-based Cellular Goods relies on synthesised cannabinoids, particularly CBG, to stay ahead of the competition and offer research-based skincare solutions. To protect its delicate formulas, the brand partnered with Quadpack to develop the perfect packaging for its new Cannabinoid Face Oil and Face Serum.
Skincare for everyday people
Bondi Sands self-tan and suncare products are globally known by consumers and beauty experts for their high quality, environmentally conscious formulas and packaging. The Australian-based brand is also venturing into the promising skincare market and chose Quadpack to develop the packaging for its new Everyday Skincare Range.
Mediterranean fragrances for hair
Luxury fragrance house Carner has launched its first collection of hair perfume. The new range is an extension of Carner’s best-seller fragrances, inspired by Mediterranean nature. The hair perfumes are offered in 50ml bottles with a wooden cap made by Quadpack Wood.
Obvious, a new concept of sustainable luxury
Launched in November after a successful crowdfunding campaign, Obvious is offered in seven different scents. From the ingredients to the outer pack, everything was carefully considered in order to avoid waste: the formula with organic and biodegradable alcohol, the outer package made of FSC-certified paper and cotton, the recyclable bottle with 30 per cent recycled glass and Quadpack’s monomaterial cork cap, sourced from sustainably-managed forests.
Keeping skin (and nature) protected
Australian-based beauty brand Bondi Sands, globally known for its self-tanning and suncare products, has partnered with Quadpack to develop the airless packaging for its new SPF range, Hydra UV Protect. Bondi Sands’ new launch brings Australian eco-conscious beauty to the global stage.
A Flawless Duet
Makeup artist to the stars, Charlotte Tilbury has revealed her biggest launch of 2019: NEW! Airbrush Flawless Foundation, an innovative natural matte finish foundation that is available in 44 shades. Quadpack has partnered with the brand to create a perfect match for the product, a Flawless Bottle of frosted glass with a rose gold lid that evokes the Art Deco glamour which has long inspired Charlotte’s beauty aesthetic.
Korean brand The SAEM embraces wood for its new masculine range
Korean brand The SAEM is all about nature. There, it finds inspiration for its products, which focus on natural ingredients and healthy beauty, with an emphasis on ethnic wisdom and a deep respect for the environment. When it developed its new prestige skincare range for men, it wanted the packaging to reflect its ethos, so wood was a natural choice.
A touch of packaging magic for Charlotte Tilbury
Forget about dark circles and imperfections. Charlotte Tilbury's Magic Away Liquid Concealer offers full coverage for great-looking skin, every day. This make-up essential comes in a gorgeous 4ml twist flow pen custom-developed jointly by the brand and Quadpack, to offer precision application and a look that’s pure luxury.
Wood with a golden touch for Loewe Esencia
Loewe is known for enduring luxury, blending classic substance with modern aesthetics. Its Loewe Esencia Eau de Parfum fragrance was launched in 1988, yet is continually refreshed, making it relevant and desirable for today’s generation of men. So, too, the latest flanker, which comes in a dramatic black bottle with a stunning wooden cap, created by the master craftsmen at the Quadpack Wood factory in Spain.
A spirited fragrance by La Distillerie de Paris
Tucked away in the St Denis district, La Distillerie de Paris is a boutique distillery run by two brothers. Since 2015, Sébastien and Nicolas Julhès have been creating artisanal gins, vodkas, brandies, aged spirits and whiskeys. Now, they have applied their expertise to launch their very first eau de parfum, exclusively packaged in a bespoke bottle and box by Quadpack.
Celebrity treatment for Hollywood Flawless Filter
Charlotte Tilbury Hollywood Flawless Filter is a customisable complexion booster that has the versatility of a face primer, the mega-watt glow of a highlighter and the perfecting properties of your favourite digital filter. It contains special ingredients that help to soft-focus, illuminate skin and make lines and pores appear smoother.
Collistar Rosetto Unico turns lip colour into sensory delight
Rossetto Unico is Collistar's new premium lipstick. Available in 16 vibrant shades, its rich, creamy and ultra-comfortable texture glides onto your lips, for long-lasting colour that doesn't smudge. A companion product to Collistar's best-selling Mascara Unico, Rosetto Unico deserved a premium treatment in terms of packaging.
Stackable, portable perfection from Trinny London
Trinny London's capsule range of cream-based make-up offers stackable, portable perfection, in signature packaging developed by Quadpack. 'The Stack' enables you to build your own personal make-up kit with a choice of face, eye, cheek and lip colour. The products come in transparent 5ml pots which click together in an attractive stack that also makes them ideal for travel.
Home fragrance goes luxe with Lalique
Lalique Odyssée is an exceptional diffuser which embodies the essence of the brand’s refined expertise. With a choice of three perfumery creations held in a crystal bottle, this is home fragrance raised to new heights of luxury. Its gleaming zamak cap and beautiful gift box were proudly developed by Quadpack.
Sea meets wood in Acqua di Giò Absolu
Giorgio Armani's Acqua di Giò Absolu fragrance for men celebrates the union between fresh water and warm wood. Maintaining the iconic shape of the Acqua di Giò bottle, it is topped by a unique cap made of sustainably-sourced ash wood, made at the Quadpack Wood factory.
Brush Tube supports Lavanila’s category-creating underarm mask
The Healthy Underarm Detox Mask by US brand Lavanila is an all-natural treatment mask formulated to detoxify and beautify the underarm area, while working to ease the transition to a natural deodorant. This entirely new body care concept comes in surprising packaging developed by Quadpack. The brand needed a solution to protect the complex formula, while simultaneously making it easy to dispense and apply. Quadpack's Brush Tube provided the answer.
Delilah’s beautifully bottled radiance
British boutique brand Delilah offers carefully-formulated cosmetics which offer women a touch of understated luxury they can enjoy every day. Pure Light Liquid Radiance is one of its latest treasures: a beautiful liquid illuminator, which instantly brightens and evens out skin tone, giving a lit-from-within glow.
Aesthetic perfection from La Cristallerie des Parfums
Perfume is precious and we wear it like jewellery. As such, it should be kept in a precious case. So says La Cristallerie des Parfums. The niche French brand was created in 2015 by Helena Robin and it has found a loyal following in the ultra-luxury market. Now, she is targeting men with a new range, suitably encased in sumptuous packaging. Quadpack helped her fulfil her vision.
Beautiful bespoke packaging for Skeyndor Timeless Prodigy
Premium beauty brand Skeyndor is celebrating 50 years of innovative skincare. To mark this anniversary, it has launched Timeless Prodigy, an anti-ageing range that brings together luxury and science, to slow down cellular ageing for a youthful genetic expression. The serum and cream look spectacular in their anniversary-edition packaging, manufactured and developed by Quadpack.
Oval tubes for Charlotte Tilbury's first unisex product – #GLOWMO Unisex Healthy Glow
Charlotte Tilbury's #GLOWMO collection harnesses the power of glow to deliver a radiant look. Part of the range are two self-tanning products that promise a bronzed, beach look all year round – for both women and men. The hydrating tinted moisturiser and Overnight Bronze & Glow mask, packaged by Quadpack, come in two-tone tubes with a unisex design.
Epara: luxury skin care for women of colour
When Ozohu Adoh couldn't find a skin care product that effectively treated her dry, uneven skin, she created her own. Using organic ingredients from her native Africa, she developed a formula that addressed the skincare issues faced by women of colour. Her brand, Epara, is a new luxury skincare brand for women of colour, exclusively available at Harrods.
Karen Murrell's Lip Palette offers a burst of colour "like a luscious bouquet"
A woman in beautiful lipstick can brighten a room like a bunch of fresh flowers, says New Zealand brand Karen Murrell. That captivating burst of beauty inspires everything it does. Its latest lip product comes in a palette developed by Quadpack, offering a handy array of naturally beautiful shades like a luscious bouquet.
Wood lends elegance to Guerlain's L'Art et la Matière
Guerlain's feminine fragrance range L'Art et la Matière has been revamped with an elegant wooden cap, made at Quadpack's Technotraf wood factory. Neroli Outrenoir, Cruel Gardenia, Spiritueuse Double Vanille, Tonka Imperiale and Joyeuse Tubereuse are all part of Exclusive Collections, "a range of fragrances for aficionados of rare scents, those who appreciate noble raw materials and refinement down to the last detail".
- Jo Webb
- Brand Launch -> QP Latest Launches
- Created 27 Jun 2019
- Modified 25 Jun 2019
- Hits 2385