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What next for beauty? New trends unveiled at the Quadpack Roadshow

  • Quadpack
Europe, Iberia, Spain, Beauty, Personal Care, Cosmetics, Make Up, Personal Care, Skin Care, Fragrances

Twice a year, Quadpack managers, sales teams, designers, technicians and executives get together at the company’s global HQ in Barcelona for the Roadshow. It’s an exciting, inspiring event, where future trends in beauty packaging are presented. These predictions are based on solid market research, an intimate study of shifts in social and consumer behaviour, and most importantly, feedback from Quadpack’s clients and customers.

“One of our main considerations is ‘community’” said Katie Hoddinott, Head of Design at Quadpack. “In the future, people will be living in all sorts of different ways and this will affect their purchasing habits. ‘Clean packaging’ is going to be enormous; a simplified look with less components for more effective recycling, along with transversal formats that can segue from skincare to make-up and even fragrance. Small doses for frequent travellers, modern nomads and new environments such as co-living will also gain strength.”

So how does this drive direction in the three big beauty categories?

Skin Care

Sustainability continues to be the big theme in skincare. Brands, and customers, are driving a demand for eco materials such as PCR (Post consumer recycled) plastic, bio-plastics and sustainably sourced wood. Wooden caps, collars and other accents add artisan value to plastic, glass and industrial materials, creating out-of-the-box combinations. Increasingly sophisticated formulas call for double chamber jars and hygienic application tools such as spatulas.

Make-up

Hybridisation is the focus in make-up, a trend driven by the popularity of lighter, liquid formulas and the need to simplify make-up and skincare regimes. The once defined line between these categories is being blurred, creating a disruption of materials traditionally used in each one and crossover between the two. The trend for body make-up – shimmers, glows and oils – is leading to large 50ml + formats.

Fragrance

Catalogue lines will be the focus for Quadpack Fragrance; easily customised solutions that respond to new launches that eschew the established definition of luxury and instead communicate sustainability, value for money and integrity. The role of the fragrance celebrity ‘muse’ is being replaced by real people promoting fragrances where shared values and honest formulas are the priority.

 

Quadtags
  • Skincare
  • Make-up
  • Fragrance
  • Bespoke / Design

See also

Fostering innovation with creative young talent

Imagine a fragrance accessory that is both an aromatherapy device and a bold fashion statement. Too futuristic and conceptual? Perhaps – but this product exists, has a name and a creator: ‘NI’ was developed in 2018 by designer Amaia Aranzabal as a final-year project at the prestigious Elisava design and engineering school in Barcelona, Spain. The challenge for that year’s graduating class had been set by Quadpack, partnering with Elisava for the first time.

New investments put Quadpack at the forefront of smart manufacturing

Increased manufacturing capabilities are one of Quadpack’s priorities for the next four years. By 2025, the beauty packaging provider aims to lead innovations in airless and sustainable products, offering solutions “in the region, for the region”. With a clear strategy and a roadmap in mind, Quadpack’s Operations team has the mission of strengthening its industrial capacity through ambitious investments that are being globally deployed.

Packaging with a positive impact on people and the planet

Sustainability is a long-term commitment with innovation, transparency and change. As a packaging manufacturer and provider, Quadpack is directing the sustainable transformation of its portfolio through its ‘positive-impact packaging’ strategy. By using data-based assessment tools to measure products’ carbon footprint, circularity and other key performance indicators, the strategy brings more accountability to Quadpack’s sustainable innovations.

Louvrette one year on: a successful journey

What happens when German engineering excellence meets creativity born in Barcelona? A raft of innovative solutions, developed, produced and delivered in a way that’s sustainable, creative and efficient. That is just one of the outcomes of the rare but successful ‘marriage’ between German manufacturer Louvrette and Quadpack. A lot has happened in the year since the acquisition, which pushed Quadpack into the Top 10 of European beauty packaging providers.

As Sustainability and Innovation are key priorities for Quadpack and the global consumer market, the organisation feels the responsibility to work with supply partners from all regions to establish a new way of doing business, where collaboration is the new competition. On November 13, 2019, Quadpack held a dedicated suppliers’ conference on Sustainability and Innovation in Hong Kong to facilitate this new era of partnerships. Held during the 2019 edition of Cosmopack Asia, in attendance were Quadpack’s top 20 Asia supply partners.

  • Company News -> QP Corporate News
  • English
  • Modified 02 Oct 2019
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