Twice a year, Quadpack managers, sales teams, designers, technicians and executives get together at the company’s global HQ in Barcelona for the Roadshow. It’s an exciting, inspiring event, where future trends in beauty packaging are presented. These predictions are based on solid market research, an intimate study of shifts in social and consumer behaviour, and most importantly, feedback from Quadpack’s clients and customers.
“One of our main considerations is ‘community’” said Katie Hoddinott, Head of Design at Quadpack. “In the future, people will be living in all sorts of different ways and this will affect their purchasing habits. ‘Clean packaging’ is going to be enormous; a simplified look with less components for more effective recycling, along with transversal formats that can segue from skincare to make-up and even fragrance. Small doses for frequent travellers, modern nomads and new environments such as co-living will also gain strength.”
So how does this drive direction in the three big beauty categories?
Sustainability continues to be the big theme in skincare. Brands, and customers, are driving a demand for eco materials such as PCR (Post consumer recycled) plastic, bio-plastics and sustainably sourced wood. Wooden caps, collars and other accents add artisan value to plastic, glass and industrial materials, creating out-of-the-box combinations. Increasingly sophisticated formulas call for double chamber jars and hygienic application tools such as spatulas.
Hybridisation is the focus in make-up, a trend driven by the popularity of lighter, liquid formulas and the need to simplify make-up and skincare regimes. The once defined line between these categories is being blurred, creating a disruption of materials traditionally used in each one and crossover between the two. The trend for body make-up – shimmers, glows and oils – is leading to large 50ml + formats.
Catalogue lines will be the focus for Quadpack Fragrance; easily customised solutions that respond to new launches that eschew the established definition of luxury and instead communicate sustainability, value for money and integrity. The role of the fragrance celebrity ‘muse’ is being replaced by real people promoting fragrances where shared values and honest formulas are the priority.
Quadpack sets up laboratory services in the Americas
Beauty brands in the Americas now have access to testing services of their packaging at Quadpack’s facilities in Dallas, Texas. The service adds a further level of quality control, as Quadpack seeks to offer solutions in the region, for the region.
Quadpackers volunteer for youth inclusion
Eight Quadpackers from France have engaged in a volunteer project to help young people prepare for the job market. The project is part of Pro'Pulse, a free preparatory course with a personalised and comprehensive approach that facilitates access to apprenticeship for young people without qualifications.
Quadpack receives EcoVadis Gold Medal for sustainability performance
Quadpack has been awarded a Gold Medal by EcoVadis, the global, independent rating agency for sustainability management. The beauty packaging provider has improved its score thanks to its policies and actions in ethics, labour & human rights, environment and sustainable procurement.
Innovative collaboration for microplastics research
Quadpack Foundation has partnered with UAB Research Park to support scientific research on microplastics and their effects on people and the environment. The foundation sponsored the 12th edition of Generació d’Idees, an initiative that aims to foster the entrepreneurial spirit and innovation culture among researchers and doctoral students, connecting them with the current challenges of industries.
Pioneering 3D printing technology produces functional, ultra-realistic models
Quadpack has expanded the 3D modelling capability at its UK-based rapid prototyping centre. Following an upgrade to Stratasys’ J850 Prime 3D printer, it is now working with new materials to offer new finishes, textures and Pantone colours. The current setup enables it to produce fully-functional models that look more realistic than ever.
Structural measures reinforce good governance at Quadpack
Quadpack’s governance structure has been strengthened at board level, with the appointment of its first independent members. In addition, three new committees have been created focused on sustainability, audit and risk, and remunerations and nominations.
From dreams to reality: youth innovation in sustainable packaging
For the fourth consecutive year, Quadpack collaborates with Elisava design school on students’ final degree projects. The graduate project gives Quadpack unique insights into the minds of the next generation, bringing fresh thinking to industry issues, while supporting young designers as they embark on their career.
Fostering innovation with creative young talent
Imagine a fragrance accessory that is both an aromatherapy device and a bold fashion statement. Too futuristic and conceptual? Perhaps – but this product exists, has a name and a creator: ‘NI’ was developed in 2018 by designer Amaia Aranzabal as a final-year project at the prestigious Elisava design and engineering school in Barcelona, Spain. The challenge for that year’s graduating class had been set by Quadpack, partnering with Elisava for the first time.
Sharing value by supporting the community
From May to July, 13 volunteers from Quadpack went to the Casal dels Infants’ headquarters, in Barcelona, to share their knowledge and professional experiences with 18 people at risk of social exclusion. While Casal dels Infants covers the behavioural component of the training, the technical subjects are taught by experts – volunteers that work in organisations like Quadpack.
Collaboration marks Quadpack’s Asian expansion plans
Quadpack has appointed Korean packaging manufacturer LM as ‘Quadpack Official Partner’, to help accelerate its penetration of the Asian market. Along with the agreement with Yuga in China announced in February, Quadpack is establishing partnerships in a new, regional operating model designed to help build the Quadpack brand.
Quadpack embarks on Industry 4.0
Smart manufacturing is opening a whole new world of opportunities for Quadpack. After months of pilot tests, the beauty packaging manufacturer and provider is launching its Industry 4.0 project at the Quadpack Wood plant. The wooden components factory now has 63 machines connected by Internet of Things (IoT) devices that will provide real-time data, giving process visibility and efficiency control of the equipment.
Quadpack scores ‘Leading’ APCO sustainability rating in Australia
Quadpack’s sustainability performance rated highly in the 2021 Annual Report of the Australian Packaging Covenant Organisation. The score reflects the implementation of Quadpack's sustainability strategy, a new framework set in motion at the start of 2020.
New investments put Quadpack at the forefront of smart manufacturing
Increased manufacturing capabilities are one of Quadpack’s priorities for the next four years. By 2025, the beauty packaging provider aims to lead innovations in airless and sustainable products, offering solutions “in the region, for the region”. With a clear strategy and a roadmap in mind, Quadpack’s Operations team has the mission of strengthening its industrial capacity through ambitious investments that are being globally deployed.
Packaging with a positive impact on people and the planet
Sustainability is a long-term commitment with innovation, transparency and change. As a packaging manufacturer and provider, Quadpack is directing the sustainable transformation of its portfolio through its ‘positive-impact packaging’ strategy. By using data-based assessment tools to measure products’ carbon footprint, circularity and other key performance indicators, the strategy brings more accountability to Quadpack’s sustainable innovations.
Quadpack sets its sights on China with Yuga partnership
The growth of the Chinese cosmetics industry has prompted Quadpack to commence a commercial push into the domestic market. An agreement with long-term partner Yuga will allow Quadpack to offer its Q-Line range to brands seeking the quality, performance and distinction of products ‘Made in Europe’.
2021: It’s time to embrace the change and build a better future for all our stakeholders!
2020 came as a ‘stress test’ to all businesses and industries, ours being no exception. The challenges, however, helped us evolve as a business and as individuals. As the year draws to a close, I’m grateful to our team, our clients, our banks and our partners for what 2020 brought us: more resilience, collaboration and empathy.
Louvrette one year on: a successful journey
What happens when German engineering excellence meets creativity born in Barcelona? A raft of innovative solutions, developed, produced and delivered in a way that’s sustainable, creative and efficient. That is just one of the outcomes of the rare but successful ‘marriage’ between German manufacturer Louvrette and Quadpack. A lot has happened in the year since the acquisition, which pushed Quadpack into the Top 10 of European beauty packaging providers.
Virtual events: a new conversation has started
The beauty industry has always relied on the senses to promote its products: touching, seeing, smelling and trying a product has been an integral part of sales and marketing strategies. Until now. Webinars and online exhibitions have boomed in 2020 and brought more ways to interact with customers and partners.
Doing it right, differently, better
In a new world marked by changing behaviours and conscious consumerism, needs and market demands, businesses are increasingly governed by ESG (environmental, social and governance) standards. For years, Quadpack has been committed to these three factors that measure the environmental and societal impact of a company.
- Jo Webb
- Company News -> QP Corporate News
- Created 26 Sep 2019
- Modified 02 Oct 2019
- Hits 1760