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What next for beauty? New trends unveiled at the Quadpack Roadshow

  • Quadpack
Europe, Iberia, Spain, Beauty, Personal Care, Cosmetics, Make Up, Personal Care, Skin Care, Fragrances

Twice a year, Quadpack managers, sales teams, designers, technicians and executives get together at the company’s global HQ in Barcelona for the Roadshow. It’s an exciting, inspiring event, where future trends in beauty packaging are presented. These predictions are based on solid market research, an intimate study of shifts in social and consumer behaviour, and most importantly, feedback from Quadpack’s clients and customers.

“One of our main considerations is ‘community’” said Katie Hoddinott, Head of Design at Quadpack. “In the future, people will be living in all sorts of different ways and this will affect their purchasing habits. ‘Clean packaging’ is going to be enormous; a simplified look with less components for more effective recycling, along with transversal formats that can segue from skincare to make-up and even fragrance. Small doses for frequent travellers, modern nomads and new environments such as co-living will also gain strength.”

So how does this drive direction in the three big beauty categories?

Skin Care

Sustainability continues to be the big theme in skincare. Brands, and customers, are driving a demand for eco materials such as PCR (Post consumer recycled) plastic, bio-plastics and sustainably sourced wood. Wooden caps, collars and other accents add artisan value to plastic, glass and industrial materials, creating out-of-the-box combinations. Increasingly sophisticated formulas call for double chamber jars and hygienic application tools such as spatulas.

Make-up

Hybridisation is the focus in make-up, a trend driven by the popularity of lighter, liquid formulas and the need to simplify make-up and skincare regimes. The once defined line between these categories is being blurred, creating a disruption of materials traditionally used in each one and crossover between the two. The trend for body make-up – shimmers, glows and oils – is leading to large 50ml + formats.

Fragrance

Catalogue lines will be the focus for Quadpack Fragrance; easily customised solutions that respond to new launches that eschew the established definition of luxury and instead communicate sustainability, value for money and integrity. The role of the fragrance celebrity ‘muse’ is being replaced by real people promoting fragrances where shared values and honest formulas are the priority.

 

Quadtags
  • Skincare
  • Make-up
  • Fragrance
  • Bespoke / Design

See also

As Sustainability and Innovation are key priorities for Quadpack and the global consumer market, the organisation feels the responsibility to work with supply partners from all regions to establish a new way of doing business, where collaboration is the new competition. On November 13, 2019, Quadpack held a dedicated suppliers’ conference on Sustainability and Innovation in Hong Kong to facilitate this new era of partnerships. Held during the 2019 edition of Cosmopack Asia, in attendance were Quadpack’s top 20 Asia supply partners.

Quadpack opens new corporate floor in Barcelona

The last 2 years have seen hard work and growth for Quadpack - while the company experienced constant expansion, the teams have gotten bigger, requesting more space and comfort. The group commitment with sustainable practices and people wellbeing posed a very welcome challenge to the Facilities team in the Barcelona headquarters: how to create an office that is easily adaptable to the business changes, eco-conscious and welcoming to Quadpackers and visitors?

Quadpack Industries closes 2017 with €90.7m turnover and 29% growth

Quadpack Industries delivered strong results in 2017, thanks to its diversified business model and sustainable growth strategy. EBITDA reached a healthy €6.8 million, an increase of 2% over the 2016 results. With a consolidated presence in the European skincare packaging market, 2017 saw the company increase its penetration of the fragrance and make-up markets, together now accounting for 35% of its business. Its hybrid manufacturing/sourcing model keeps its offering flexible, while delivering specialised differentiation through its own manufacturing output.

  • Company News -> QP Corporate News
  • English
  • Modified 02 Oct 2019
  • Hits 811