Webpackaging logo

Beate Johnen's anti-ageing formula stands out in a crowd

  • Quadpack
Europe, Germany, Austria, Germany, Beauty, Personal Care, Cosmetics, Face, Primary Packaging, Airtight Packaging, Caps, Lids, Cosmetic Components, Compacts, Sponges, Packaging Decoration, Colouring, Hot Stamping, Metallization, 10 - 99.99 ml, 15 ml, 0.5 oz

Thinking outside the box can produce remarkable results, as German cosmetic brand Beate Johnen has proved with its Time Code Lifting-to-Go facial cream. The anti-ageing treatment uses a pack typically used for make-up. The product is contained in an airtight compact with a mirror and a sponge for easy application.

Beate Johnen selected the compact to differentiate the product in a highly competitive market. The innovative pack presents a new look and a new method of dispensing face cream which is different, gentle and feels totally natural. Its flat shape and mirrored lid allow busy women to carry it in their purses and apply the product wherever they go. Applying the product with a sponge means there is no need to wash hands after applying the cream.

The 15ml pack, from Yonwoo, has a unique sealing mode to protect the formula. Fitted with two lids, the outer lid prevents air contamination when closed and also avoids leakage. The inner lid, which twists to open and close, keeps the product airtight, holds the sponge and separates the product from the mirror.

The glossy compact is colour matched in black with a silver metallised outer ring. Brand graphics are hot-stamped in silver on the top of the outer lid.


  • Skincare
  • Decoration

See also

Brush Tube supports Lavanila’s category-creating underarm mask

The Healthy Underarm Detox Mask by US brand Lavanila is an all-natural treatment mask formulated to detoxify and beautify the underarm area, while working to ease the transition to a natural deodorant. This entirely new body care concept comes in surprising packaging developed by Quadpack. The brand needed a solution to protect the complex formula, while simultaneously making it easy to dispense and apply. Quadpack's Brush Tube provided the answer.

Quadpack provides a touch of distinction for BioNike's OTC eye contour serum

Founded in Milan in 1930, ICIM International is known in Italy and abroad through its leading dermocosmetics brand BioNike. Its mission: to provide innovative solutions that bring beauty and health to skin. Over the years, ICIM's formulation know-how has resulted in a product range distinguished by its 'Without Philosophy': without parabens, without perfume, without gluten and nickel-tested. This philosophy is reflected in its new Defence Xage Eye Lift, a hard-working eye contour serum that's packaged by Quadpack in a tube with a very special applicator.

  • Brand Launch -> QP Latest Launches
  • English
  • Modified 23 Jul 2018
  • Hits 3564