"At first I was a bit flummoxed by the packaging because, it may be a first, but what difference does that make to the actual product? I soon changed my mind when it squished perfectly into my in-flight transparent beauty bag for my long haul flight to New York. The packaging is actually incredibly efficient and it was indeed the best travel option."
Beauty blogger Really was not alone on social media networks to praise Emma Hardie's new hydrating facial mist. One of the features that makes it so special is its packaging: an airless spray tube from Yonwoo, developed by Quadpack.
Plump & Glow Hydrating Facial Mist is enriched with moringa flower. Scientifically driven for ultimate performance, the mattifying particles form a nourishing layer that boosts skin luminosity. It’s no surprise that the packaging is similarly high-tech.
The formula is contained in a tube especially designed to dispense a fine, even mist cloud. At the same time, the tube maintains formula integrity through a double safeguard of Yonwoo's airless technology and an interior Luxefoil aluminium barrier. These two features shield the product from oxidation and external contamination.
The airless system also enables a 360 degree spray application and ensures that all of the product is used, with no waste. The collapsible tube flattens at it is used, keeping the pack flat, with branding visible at all times. And at 90ml, the portable-sized pack is suitable for air travel, allowing users to hydrate their skin in the dry, air-conditioned environment of a plane.
Emma Hardie's branding is applied in a silk-screen decoration, complemented by a bespoke aluminium cap with embossed logo, underscoring the brand's premium image.
"Our Plump and Glow Hydrating Facial Mist not only contains some of the most innovative skincare ingredients, it is also highly practical. We chose the soft, portable tube for easy on-the-go use; it is the perfect travel companion for those moments when you need an extra boost of hydration – delivered in a fine mist spray that is dispersed in a unique, wide-reach delivery pattern," said Helen Goldie, Managing Director of Emma Hardie.
The project took a mere 10 weeks to complete. Launched in August 2016, Plump & Glow Hydrating Mist was the first airless spray tube to be introduced in the European market. As with all its marketing, Emma Hardie has successfully been using social media to spread the word of the new product: the brand saw a 48.7% increase in engagements on Instagram surrounding its launch.
‘Naked’ airless packaging for NUORI’s The One
Danish skincare brand NUORI has combined eight hero skincare ingredients in a single formula for its new launch, The One. Simple, yet highly functional, the all-natural cream benefits from the powerful protection of Quadpack’s Regula Airless, which shields the hard-working formula from external contamination, without the need for synthetic preservatives.
Power to the beard!
Wellness routines for men have been largely overlooked in beauty, but a new trend has been pushing brands to offer more self-care options for males. German men’s grooming brand Störtebekker has been riding this wave and chose Quadpack’s biobased Sulapac® jar for its new beard balm.
Airless protection for delicate skin
The new members of Bonpoint’s skincare collection are all about care and protection of sensitive skin. The French brand launched a lip balm and a face cream with natural origin, vegan, dermatologically-tested formulas and chose Quadpack to develop packaging that protects their active ingredients.
Woodacity® answers Shiseido’s dream for its new fragrance collection
When there’s a will, there’s a way. The old saying applies perfectly to the collaboration between Quadpack and Shiseido for the Woodacity® cap that dresses the new fragrances ‘L’Eau d’Issey Eau & Magnolia’ and ‘L’Eau d’Issey pour Homme Eau & Cedre’.
Quadpack’s wooden touch for the refillable Acqua di Giò Eau de Parfum
Giorgio Armani has chosen a sustainably-sourced wooden cap made by Quadpack for its latest fragrance innovation. The new refillable Acqua di Giò Eau de Parfum by Giorgio Armani represents a landmark in the brand’s carbon footprint reduction efforts.
Premium wellness blends enhanced with biobased packaging
Australian brand Swisse Wellness continues to innovate within the growing market of edible beauty and wellness supplements with a new range of premium blends. The brand offers the biobased 200ml jar from Sulapac® Nordic Collection by Quadpack as a complimentary gift to regular subscribers as a refillable packaging solution that leaves no microplastics behind.
Cellular Goods launches lab-made cannabinoid skincare
UK-based Cellular Goods relies on synthesised cannabinoids, particularly CBG, to stay ahead of the competition and offer research-based skincare solutions. To protect its delicate formulas, the brand partnered with Quadpack to develop the perfect packaging for its new Cannabinoid Face Oil and Face Serum.
Skincare for everyday people
Bondi Sands self-tan and suncare products are globally known by consumers and beauty experts for their high quality, environmentally conscious formulas and packaging. The Australian-based brand is also venturing into the promising skincare market and chose Quadpack to develop the packaging for its new Everyday Skincare Range.
Mediterranean fragrances for hair
Luxury fragrance house Carner has launched its first collection of hair perfume. The new range is an extension of Carner’s best-seller fragrances, inspired by Mediterranean nature. The hair perfumes are offered in 50ml bottles with a wooden cap made by Quadpack Wood.
Obvious, a new concept of sustainable luxury
Launched in November after a successful crowdfunding campaign, Obvious is offered in seven different scents. From the ingredients to the outer pack, everything was carefully considered in order to avoid waste: the formula with organic and biodegradable alcohol, the outer package made of FSC-certified paper and cotton, the recyclable bottle with 30 per cent recycled glass and Quadpack’s monomaterial cork cap, sourced from sustainably-managed forests.
Keeping skin (and nature) protected
Australian-based beauty brand Bondi Sands, globally known for its self-tanning and suncare products, has partnered with Quadpack to develop the airless packaging for its new SPF range, Hydra UV Protect. Bondi Sands’ new launch brings Australian eco-conscious beauty to the global stage.
A Flawless Duet
Makeup artist to the stars, Charlotte Tilbury has revealed her biggest launch of 2019: NEW! Airbrush Flawless Foundation, an innovative natural matte finish foundation that is available in 44 shades. Quadpack has partnered with the brand to create a perfect match for the product, a Flawless Bottle of frosted glass with a rose gold lid that evokes the Art Deco glamour which has long inspired Charlotte’s beauty aesthetic.
From sketch to shelf. The story behind the Franck Muller perfume bottle
Precision, creativity, craftsmanship, heritage and innovation; the art of horlogerie and perfume have much in common. Franck Muller, the prestigious Swiss watchmaker, decided to explore this special relationship with the creation of five exquisite Franck Muller eau de parfums. Quadpack’s product development team made the magic happen for this very special project.
Korean brand The SAEM embraces wood for its new masculine range
Korean brand The SAEM is all about nature. There, it finds inspiration for its products, which focus on natural ingredients and healthy beauty, with an emphasis on ethnic wisdom and a deep respect for the environment. When it developed its new prestige skincare range for men, it wanted the packaging to reflect its ethos, so wood was a natural choice.
A touch of packaging magic for Charlotte Tilbury
Forget about dark circles and imperfections. Charlotte Tilbury's Magic Away Liquid Concealer offers full coverage for great-looking skin, every day. This make-up essential comes in a gorgeous 4ml twist flow pen custom-developed jointly by the brand and Quadpack, to offer precision application and a look that’s pure luxury.
Wood with a golden touch for Loewe Esencia
Loewe is known for enduring luxury, blending classic substance with modern aesthetics. Its Loewe Esencia Eau de Parfum fragrance was launched in 1988, yet is continually refreshed, making it relevant and desirable for today’s generation of men. So, too, the latest flanker, which comes in a dramatic black bottle with a stunning wooden cap, created by the master craftsmen at the Quadpack Wood factory in Spain.
A spirited fragrance by La Distillerie de Paris
Tucked away in the St Denis district, La Distillerie de Paris is a boutique distillery run by two brothers. Since 2015, Sébastien and Nicolas Julhès have been creating artisanal gins, vodkas, brandies, aged spirits and whiskeys. Now, they have applied their expertise to launch their very first eau de parfum, exclusively packaged in a bespoke bottle and box by Quadpack.
Celebrity treatment for Hollywood Flawless Filter
Charlotte Tilbury Hollywood Flawless Filter is a customisable complexion booster that has the versatility of a face primer, the mega-watt glow of a highlighter and the perfecting properties of your favourite digital filter. It contains special ingredients that help to soft-focus, illuminate skin and make lines and pores appear smoother.
Collistar Rosetto Unico turns lip colour into sensory delight
Rossetto Unico is Collistar's new premium lipstick. Available in 16 vibrant shades, its rich, creamy and ultra-comfortable texture glides onto your lips, for long-lasting colour that doesn't smudge. A companion product to Collistar's best-selling Mascara Unico, Rosetto Unico deserved a premium treatment in terms of packaging.
Stackable, portable perfection from Trinny London
Trinny London's capsule range of cream-based make-up offers stackable, portable perfection, in signature packaging developed by Quadpack. 'The Stack' enables you to build your own personal make-up kit with a choice of face, eye, cheek and lip colour. The products come in transparent 5ml pots which click together in an attractive stack that also makes them ideal for travel.
Home fragrance goes luxe with Lalique
Lalique Odyssée is an exceptional diffuser which embodies the essence of the brand’s refined expertise. With a choice of three perfumery creations held in a crystal bottle, this is home fragrance raised to new heights of luxury. Its gleaming zamak cap and beautiful gift box were proudly developed by Quadpack.
Sea meets wood in Acqua di Giò Absolu
Giorgio Armani's Acqua di Giò Absolu fragrance for men celebrates the union between fresh water and warm wood. Maintaining the iconic shape of the Acqua di Giò bottle, it is topped by a unique cap made of sustainably-sourced ash wood, made at the Quadpack Wood factory.
Brush Tube supports Lavanila’s category-creating underarm mask
The Healthy Underarm Detox Mask by US brand Lavanila is an all-natural treatment mask formulated to detoxify and beautify the underarm area, while working to ease the transition to a natural deodorant. This entirely new body care concept comes in surprising packaging developed by Quadpack. The brand needed a solution to protect the complex formula, while simultaneously making it easy to dispense and apply. Quadpack's Brush Tube provided the answer.
- Andrea Benito
- Brand Launch -> QP Latest Launches
- Created 28 Feb 2017
- Modified 23 Jul 2018
- Hits 6428