Webpackaging logo

Quadpack provides a touch of distinction for BioNike's OTC eye contour serum

  • Quadpack
Europe, Italy, Beauty, Cosmetics, Eyes, Primary Packaging, Airless Packs, Airless Tubes, Tubes, Dispensing Closures, Pumps, Packaging Decoration, Colouring, Printing, Silk Screen Printing

Founded in Milan in 1930, ICIM International is known in Italy and abroad through its leading dermocosmetics brand BioNike. Its mission: to provide innovative solutions that bring beauty and health to skin. Over the years, ICIM's formulation know-how has resulted in a product range distinguished by its 'Without Philosophy': without parabens, without perfume, without gluten and nickel-tested. This philosophy is reflected in its new Defence Xage Eye Lift, a hard-working eye contour serum that's packaged by Quadpack in a tube with a very special applicator.

BioNike wanted a local applicator with a modern, innovative look and Yonwoo's Finger Touch was a perfect fit. Its airless system protects the formula from environmental contaminants. What's more, it supports BioNike's nickel-tested claim, having no aluminium parts.

The product's crowning feature, however, is its finger-like applicator, which makes usage simple but precise. One press on the pump dispenses a dose of product. The applicator is used to apply it under the eyes and over the brow bone, moving from the inner to the outer eye area. Then, the serum is gently patted into the skin using your fingertips.

Besides functionality, the pack's look was adapted to the BioNike brand using silk screening on an injected colour tube.

BioNike Brand Manager Skincare Laura Auciello said: "When Quadpack showed us Yonwoo's Finger Touch, we loved the distinctiveness of the tube together with its innovative applicator and cost-effectiveness compared to a bottle. Quadpack handled the whole project with great time efficiency and flexibility."


  • Skincare
  • Bespoke / Design
  • Decoration

See also

Quadpack wraps Jean Patous purse sprays in velvet

Quadpack wraps Jean Patou's purse sprays in velvet

Scent is the one sense that impacts directly on a person's state of mind. Your favourite fragrance can instantly make you feel good and ready to face the world. Carrying it around with you therefore makes sense, which is why Jean Patou issued two of its most popular fragrances – Sublime and Joy – in 10ml sprayers. The bottles come in a velvet pouch developed by Quadpack Group, turning them into something special, while protecting the bottle and making them easy to locate in a handbag.

Clarins exclusive co-development with Quadpack Group company Yonwoo Europe

Clarins' exclusive co-development with Quadpack Group company Yonwoo Europe

Men's grooming products are now so commonplace, it is hard to remember a time when they were not. Yet Clarins Men continues to shine brightly in the market with its high-quality formulas, diverse range and distinguished petrol blue, white and silver presentation. When launching two new products – Anti-fatigue Eye Serum and Revitalising Gel – the company turned to Quadpack Group company Yonwoo Europe for a bespoke packaging concept.

Quadpack develops refillable airless for Ethical Beautys anti-ageing range

Quadpack develops refillable airless for Ethical Beauty's anti-ageing range

Ethical Beauty of Milan is driven by a passion for natural beauty. The Italian cosmetics brand produces products using plant-based ingredients that respect the environment. Its vision extends to packaging, where it aims to minimize materials. This is evident in the refill bottles developed by Quadpack Group for its EthicalBio range. The anti-ageing and blemish control range is beautifully showcased in Yonwoo's 50ml Show Bottle.

  • Brand Launch -> QP Latest Launches
  • English
  • Modified 17 MAY 2017
  • Hits 2358