Sea meets wood in Acqua di Giò Absolu

18 May 2018
Quadpack

Giorgio Armani's Acqua di Giò Absolu fragrance for men celebrates the union between fresh water and warm wood. Maintaining the iconic shape of the Acqua di Giò bottle, it is topped by a unique cap made of sustainably-sourced ash wood, made at the Quadpack Wood factory.

The cap is treated with a rich brown lacquer and engraved with the Giorgio Armani monogram. The wood merges with a shiny metallic collar, reflecting the wooden and aquatic accords of the fragrance itself.

During development, L’Oreal’s team enjoyed discovering the world of wood with Quadpack’s design and production experts. They encountered countless possibilities supported by an automated manufacturing process. The factory’s emission-control system and production waste collection process meshed perfectly with L’Oréal’s sustainability objectives.

A variety of trials were conducted to create the complement for the bottle of the new fragrance. The result is a sustainable, prestige cap suitable for the Armani brand.


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Jo Webb
Brand Launch -> QP Latest Launches
English
Created 18 May 2018
Modified 23 Jul 2018
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