Can a commercial forest be 100% sustainable? What is 'certified' wood and why should we care? Juan Luis Abian Perruca, Executive Director of the Forest Ownership Centre of Catalonia, explains.
Don't we destroy the planet when we chop down trees?
No, not all! A forest is a sustainable thing; trees grow again, and often very quickly. The trick is to manage the forest effectively. People have this image of what's happening in the Amazon – deforestation doesn't exist everywhere!
What is a managed forest exactly?
The details vary, but here in Catalonia it means implementing a forest management plan. Plans can last for 15 to 30 years and stipulated within are actions that the forest owner must carry out to improve the forest. A common one is 'thinning', which means that they remove some trees in order to make way for others. In other cases, they cannot change the type of tree that is already planted or only harvest half of the plantation. This is a way of guaranteeing that the landscape and soil properties do not change.
What is the impact of managed forests on climate change?
They help ensure a carbon stock. When a forest is managed properly, it grows faster, so carbon stock increases. Anything that is made with certified wood – particularly large pieces such as houses – makes a contribution to the environment by lessening its footprint.
Which countries manage their forests?
Across the EU, all countries manage their forests to some degree. In countries like Finland and Norway, certified wood is a very important part of the economy. Within Spain, Catalonia leads – 33% of private forests are managed here.
There are two leading certifications for sustainable wood: PEFC and FSC. What is the difference between the two?
PEFC is the largest certification framework. FSC, which was started by environmentalists and NGOs, is also growing fast. At the end of the day, it is not important which certificate you have – but it is important to have one.
Doesn't installing a forest management plan incur a huge cost?
Yes, it is expensive, but there are grants. Forests owners need to think in the long term. Investments may not pay off for 70 or 80 years.
Consumers are aware of 'organic food' and 'slow fashion', but what about sustainable wood?
Research suggests that some 30-40% of people know what it is – but that doesn't translate to higher demand. As there is no real pressure from consumers, it's up to us, and the industry as a whole, to open up new markets.
The Forest Ownership Centre provides technical and administrative support to the Catalan Association that promotes the PEFC in Catalonia.
Technotraf Wood Packaging, part of Quadpack Group's Manufacturing Division, is certified by both the PEFC and the FSC.
Building beauty brands in a disruptive landscape: an interview with The Beauty Makers
As the world changes in an accelerated pace, beauty branding is being reconfigured. In this interview, Nora Hamelin and Ambra Orini, founders of The Beauty Makers (TBM), Quadpack partner and expert in beauty marketing, brand creation and product development, guide us through these new frontiers.
Agility, the secret ingredient to respond to the crisis
Months before the pandemic turned the world upside down, Quadpack developed a new business strategy for the next 5 years. Caught by the crisis, this well thought out action plan has proven itself right and has helped the organisation have a clearer vision while it navigates stormy waters. We invited Quadpack’s COO Fabrice Revert to talk about how agility, one of the five pillars of the new strategy, is key for the future growth of the company.
How can beauty companies meet green and sustainability targets?
One of the major movements being seen across the packaging board and not just within the beauty industry is that of sustainability. As a well-known global beauty packaging supplier, and one of the top 20 European beauty solution suppliers, Quadpack takes sustainability very seriously.
Quadpack consolidates growth as it marks its position in the top 20 European beauty solution suppliers
There's no doubting that Quadpack has been working hard to grow and now benefits a dynamic presence within the beauty packaging market. The company celebrates its 15 year anniversary this year and the Quadpack name is now firming established as a go-to manufacturer and supplier within the beauty industry. Sarah Eaves explains how Quadpack has achieved its well-deserved success.
Quadpack prepares for expansion as John McDermott takes on role of COO
He was the founder and owner of Collcap and is now a board member of Quadpack Industries, following the merger of the two companies. John McDermott now takes on the role of Chief Operating Officer for the group, working with Manufacturing Division Director Ernesto Cara and Supply Chain Director Alex San Miguel, as the company prepares to expand its operations. Here, he tells us of his role, his plans and his experience throughout the merger.
Sylvie de France interview: Designing the perfect perfume bottle
What makes a good perfume bottle design? Its shape? The materials used? Or the fact that it starts a whole new trend? Packaging designer Sylvie de France – currently creating a range of Q-Line perfume bottles for Quadpack – explains how she incorporates that certain 'je ne sais quoi' that makes her designs so special.
Quadpack interviews Antoni Arola about design
With Armand Basi's Wild Forest for Men continuing to scoop up packaging awards, it is clear that wood is a material that is positively trending. Does this mean we will see more of this kind of packaging in future? What inspires designers to integrate it into a pack? And where does such a design begin? Antoni Arola, head of the design studio responsible for Wild Forest, grants an exclusive insight into what makes a good perfume bottle design.
A Quadpack expert's view: Wood's natural beauty
It's trending, it's distinctive, it's natural. The series of interviews with Quadpack's specialists continues and on this occasion it's on the subject of wood. Jaume Ordeig, Product Specialist – Wood, explains just what wood can add to the packaging of cosmetics and perfumery products.
Natura Bissé: 10 years in the luxury beauty sector
Our series of 10th anniversary news items continues, with an interview with our most long-standing client, Natura Bissé. Senior VP of Marketing Patricia Fisas recounts how the beauty market has changed and looks back on a working relationship that has spanned a decade.
- Jo Webb
- Interview -> QP Interview
- Created 23 Mar 2016
- Modified 23 Jul 2018
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