We discover the future of airless cosmetics packaging in an exclusive interview with James Ki, president & CEO of Yonwoo.
Q: What exactly is an airless pump?
James Ki: An airless dispenser is a propellant-free system, combining a mechanical pump with a sealed container. It delivers a product with no air intake, thereby protecting cosmetic formulas from oxidation, microbes and other external contamination. Yonwoo airless pumps use Check Valve technology to prevent further contamination from back seepage. CV pumps do not use a spring and steel ball and avoid contact with the bulk. Formulas sealed in this airtight environment also require less artificial preservatives. Airless pumps dispense 100% of the product with no waste and, unlike aerosols, can be used at any angle.
Q: Briefly describe your company.
JK: Yonwoo provides bespoke packaging solutions to the cosmetic industry, where we enjoy a solid reputation for innovation, flexibility, product performance and decoration capabilities. Yonwoo was originally established in 1983 and we were the first to develop a cosmetic dispenser pump in Korea, back in 1990. Today, our business is more than satisfactory. Of the 100 top cosmetic brands in the world, Yonwoo supplies 37. Our 2010 turnover was US$129 million, with 420 million pumps produced, and we are on target for a 20 per cent increase to US$150 million this year.
Q: What sets your products apart?
JK: Yonwoo products typically excel in three areas: innovation (such as new pack shapes or dispensing methods), superior performance and wide range – designed for all market segments from premium to mass market, and with a wide variety of formats and sizes within each product type.
Q: What are your biggest sellers at the moment?
JK: Worldwide economic trends have seen a stabilisation of the premium market. Our current premium range is still performing very well, but we are also experiencing an increasing demand for more economical ranges. The Yonwoo airless PP ranges such as the Econo and the airless PP syringe have become a major success, pushing our R&D operation to develop more varieties of PP pack styles.
Q: How important is R&D within your organisation?
JK: Research and development plays a big part in our long-term strategy. Annual investment in R&D represents almost 10 per cent of our turnover. We currently have a dedicated team identifying market trends, thinking up ideas and developing new products. The team carries out store checks and consumer surveys in their local markets and attends international exhibitions to identify global market trends and needs. Around 80 per cent of the ideas conceived out of this think tank are converted into new products.
Q: Can you tell us about your sales and marketing strategy?
JK: Yonwoo’s focus over the last few years has been to target new market segments, tailoring our offering to meet the needs of global prestige brands, and setting ourselves up for bigger volume orders for mass market products. We are also starting to concentrate on different market areas like Pharma. To help us achieve this, we are in the process of establishing dedicated production lines in separate buildings to focus on each market.
Q: Please describe your partnership with Quadpack.
JK: Yonwoo chose Quadpack as its partner to represent the company in Europe 10 years ago. During this time, Quadpack has brought us close to local clients and has been providing us with valuable market feedback. A decade on, our organisations have grown and our relationship has become stronger. Quadpack is still as passionate and dedicated as ever and we look forward to many more success stories as we realise our new sales and marketing strategy.
Q: Is the worldwide adoption of airless going as planned?
JK: Originally the airless dispenser was considered a niche (premium) market. It has now become a worldwide trend across all market segments. However, the approach needs to be adjusted according to segment, particularly in mass market where airless is becoming increasingly popular, but where cost is a key factor. With prices driven down, innovation and performance can be used to differentiate one pack from another and those are two areas where Yonwoo scores particularly high.
Q: And what can we expect next from Yonwoo?
JK: I always say business is like a bicycle: you need to keep pedalling to keep up that forward momentum. That’s why Yonwoo is already working on a new generation of cosmetic packaging based on future market trends. As we focus our approaches to different market segments such as Pharma, we rely on our partnership with Quadpack to help make our strategy a reality.
“B Corp is about transforming the whole company”
Thousands of businesses are joining the B Corp community worldwide, driven by a purpose of making a positive impact on society and the environment. But what does B Corp mean to companies and how deep is the transformation required to join it? Pablo Sanchez, Managing Director of B Lab Spain helps us to answer these and more questions.
The future of packaging: 3D printing as a source of innovation
The packaging supply chain is all about efficiency. In a disruptive scenario where industries must offer sustainable and smart solutions, new 3D printing technologies allow them to provide real-looking samples, saving resources and accelerating the development process.
The future of packaging: connected, personalised and sustainable
In a new series about the future of packaging, Quadpack invites experts to talk about trends and solutions that are changing our business, sharing knowledge with our stakeholders. First up is Johan Wüthrich, CEO and founder of KaiosID, a Swiss-based company that provides an invisible product identification solution to safeguard products, brands and connect with consumers by the scan of a connected packaging with a smartphone.
Youth empowerment to change futures
A Quadpack Foundation partner, the Catalan charity Fundació Impulsa connects businesses and students to help improve their opportunities. We interviewed Alejandra Manau, Executive Director, and Marta Miró, Programme Coordinator of Fundació Impulsa, about their projects' reach and importance.
Building beauty brands in a disruptive landscape: an interview with The Beauty Makers
As the world changes in an accelerated pace, beauty branding is being reconfigured. In this interview, Nora Hamelin and Ambra Orini, founders of The Beauty Makers (TBM), Quadpack partner and expert in beauty marketing, brand creation and product development, guide us through these new frontiers.
Agility, the secret ingredient to respond to the crisis
Months before the pandemic turned the world upside down, Quadpack developed a new business strategy for the next 5 years. Caught by the crisis, this well thought out action plan has proven itself right and has helped the organisation have a clearer vision while it navigates stormy waters. We invited Quadpack’s COO Fabrice Revert to talk about how agility, one of the five pillars of the new strategy, is key for the future growth of the company.
How can beauty companies meet green and sustainability targets?
One of the major movements being seen across the packaging board and not just within the beauty industry is that of sustainability. As a well-known global beauty packaging supplier, and one of the top 20 European beauty solution suppliers, Quadpack takes sustainability very seriously.
Quadpack consolidates growth as it marks its position in the top 20 European beauty solution suppliers
There's no doubting that Quadpack has been working hard to grow and now benefits a dynamic presence within the beauty packaging market. The company celebrates its 15 year anniversary this year and the Quadpack name is now firming established as a go-to manufacturer and supplier within the beauty industry. Sarah Eaves explains how Quadpack has achieved its well-deserved success.
Quadpack prepares for expansion as John McDermott takes on role of COO
He was the founder and owner of Collcap and is now a board member of Quadpack Industries, following the merger of the two companies. John McDermott now takes on the role of Chief Operating Officer for the group, working with Manufacturing Division Director Ernesto Cara and Supply Chain Director Alex San Miguel, as the company prepares to expand its operations. Here, he tells us of his role, his plans and his experience throughout the merger.
Sustainable forests: Quadpack interviews Juan Luis Abian Perruca, Executive Director of the Forest Ownership Centre of Catalonia
Can a commercial forest be 100% sustainable? What is 'certified' wood and why should we care? Quadpack interviews Juan Luis Abian Perruca, Executive Director of the Forest Ownership Centre of Catalonia which provides technical and administrative support to the Catalan Association that promotes the PEFC in Catalonia, who explains.
Sylvie de France interview: Designing the perfect perfume bottle
What makes a good perfume bottle design? Its shape? The materials used? Or the fact that it starts a whole new trend? Packaging designer Sylvie de France – currently creating a range of Q-Line perfume bottles for Quadpack – explains how she incorporates that certain 'je ne sais quoi' that makes her designs so special.
Quadpack interviews Antoni Arola about design
With Armand Basi's Wild Forest for Men continuing to scoop up packaging awards, it is clear that wood is a material that is positively trending. Does this mean we will see more of this kind of packaging in future? What inspires designers to integrate it into a pack? And where does such a design begin? Antoni Arola, head of the design studio responsible for Wild Forest, grants an exclusive insight into what makes a good perfume bottle design.
A Quadpack expert's view: Wood's natural beauty
It's trending, it's distinctive, it's natural. The series of interviews with Quadpack's specialists continues and on this occasion it's on the subject of wood. Jaume Ordeig, Product Specialist – Wood, explains just what wood can add to the packaging of cosmetics and perfumery products.
Natura Bissé: 10 years in the luxury beauty sector
Our series of 10th anniversary news items continues, with an interview with our most long-standing client, Natura Bissé. Senior VP of Marketing Patricia Fisas recounts how the beauty market has changed and looks back on a working relationship that has spanned a decade.
- Jo Webb
- Interview -> QP Interview
- Created 23 Oct 2011
- Modified 26 May 2021
- Hits 2895